Clearcode

SEPTEMBER 20, 2023

The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. Targeted/AMPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. How much do programmatic ad platforms cost?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

AUGUST 8, 2023

PETs for Supply-Side Platforms (SSPs) Supply-side platforms (SSPs) can also leverage various privacy-enhancing technologies to ensure the safety of user data while optimizing ad space for publishers. To aggregate and analyze user data (e.g., To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. The challenges of adtech.

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108