Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

JULY 18, 2023

Related Content: Best Programmatic Advertising Agency: Top 6 Choices for 2023 Programming Advertising Examples Now that you understand how programmatic ads work and the benefits of using them in your ad campaigns, let’s take a look a few examples. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. You would ideally want these creatives to be effective for your advertisers. Targeted/AMPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 1, 2022

The main focus of the platform is on video ads, although display advertising is also available. SmartyAds uses machine learning tech and real-time market data to determine the optimal floor price for each piece of inventory, achieve high ad fill rates , forecast and track ad performance, and more.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52