Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner. Email: Business email address Sign me up! Processing.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

Martech

JANUARY 20, 2025

Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. ROI can be forecasted, quantified and measured. By focusing on specific use cases, it’s easier to build a strong business case for ROI to justify the investment. Processing.

Marketing 119

Marketing Machine Learning ROI Retail 119

Martech

AUGUST 3, 2021

But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? The post Webinar: Use the power of AI to drive ROI appeared first on MarTech.

ROI 109

ROI Machine Learning MarTech 109

Martech

SEPTEMBER 10, 2024

Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. Doing so boosts the ROI of your initial investments and strengthens the marketing department’s role in driving business success. Email: Business email address Sign me up!

Marketing 117

Marketing Machine Learning ROI MarTech 117

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). The post Why brands must bridge the knowledge gap in AI adoption appeared first on MarTech.

Machine Learning 140

Machine Learning Education MarTech ROI 140

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time. Processing.

Manufacturing 129

Manufacturing Marketing AutoMobile Machine Learning 129

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 124

ROI Machine Learning Marketing Audience 124

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 98

ROI Ad network Machine Learning Conversion Rate 98

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared first on MarTech. Processing.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 121

ROI A/B Testing Machine Learning Shipping 121

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning 129

Machine Learning Marketing Agency MarTech 129

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 114

MarTech ROI Machine Learning Banner 114

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. True one-to-one personalization relies on artificial intelligence and machine learning (AIML) models and predictive analytics that can work very effectively but needs time and training to do so. Get MarTech! In your inbox. Processing.

ROI 106

ROI Audience Machine Learning Cookies 106

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Enhanced AI and machine learning capabilities : Comprehensive datasets fuel more effective automation and predictive modeling. Show how unified data improves marketing efficiency and ROI.

Conversion Rate 100

Conversion Rate Click Through Rate Machine Learning ROI 100

Martech

MARCH 10, 2025

Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance. The race for ROI MMM is a proven strategy for revenue attribution, and in todays landscape, proving the impact of every dollar spent is more important than ever.

Marketing 119

Marketing Cookies Machine Learning Retail 119

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach The competitive advantage of AI Organizations that effectively implement AI-driven analytics gain a distinct competitive edge.

Marketing 104

Marketing eCommerce Machine Learning Conversion 104

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. This might involve machine learning techniques such as clustering, classification or regression. Data preparation : Clean and preprocess the data to make it suitable for analysis.

MarTech 121

MarTech Communications Machine Learning Conversion Rate 121

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 105

Machine Learning Marketing ROI MarTech 105

Martech

JULY 8, 2025

Why traditional models break down Legacy models — whether they’re marketing mix models, multi-touch attribution tools or machine learning engines trained on static data — struggle in today’s environment because they assume: The future will resemble the past. Variables and relationships remain stable. That’s not just better forecasting.

Machine Learning 68

Machine Learning ROI Marketing MarTech 68

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 135

Machine Learning Marketing ROI Demand Side Platform 135

Martech

MAY 7, 2025

Feeding CRM performance data into ad platforms enables more precise bidding, targeting prospects likely to deliver higher ROI rather than those who simply convert. As media platforms’ machine learning advances, feeding them richer downstream metrics helps identify prospects who convert and become your most valuable customers.

Conversion 75

Conversion Machine Learning ROI Audience 75

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? The post A co-pilot approach to genAI (with prompt examples) appeared first on MarTech.

SEO 129

SEO Education Audience Machine Learning 129

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency.

Marketing 135

Marketing ROI Machine Learning Education 135

Martech Series

OCTOBER 12, 2022

Welcome to this MarTech Series chat, Zohar, tell us more about yourself and the story behind Pecan…how has the journey been since the brand’s inception? Marketing Technology News: MarTech Interview with Gerardo Dada, Chief Marketing Officer at Catchpoint. Some last thoughts on the future of martech and B2B marketing?

MarTech 75

MarTech Machine Learning ROI Conversion Rate 75

Martech Series

JANUARY 23, 2023

Launch enables machine learning (ML) teams to transform and analyze real-time data from their data lake without the need for complex real-time data pipelines Arize AI, a market leader in machine learning observability, today launched a data lake connectivity solution for BigQuery, Delta Lake , Redshift, and Snowflake.

Machine Learning 98

Machine Learning ROI MarTech Marketing 98

Martech Series

SEPTEMBER 12, 2022

Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. MarTech QnA with the Expert. Marketers that embrace AI and machine learning now will gain a long-term competitive advantage. appeared first on MarTech Series.

Machine Learning 98

Machine Learning Marketing Audience MarTech 98

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. MarTech reports a 92% reduction in potential ad-fraud losses —equivalent to $10.8 billion saved in 2023.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Martech

JULY 9, 2025

If we want real business outcomes — growth, loyalty, ROI — it’s time to stop talking about customer data and start talking about customer analytics. Machine learning jobs now score leads daily for common use cases: propensity to buy, churn risk, LTV forecasting, product recommendations and more. The result?

Machine Learning 59

Machine Learning Conversion Conversion Rate Retail 59

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech Series

NOVEMBER 25, 2022

Of course, the complicated, classified, and otherwise mission-critical documents need to be processed, but with the increase in remote work, employees need to learn best practices and compliance standards even more quickly. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Machine Learning 98

Machine Learning Healthcare ROI MarTech 98

Martech Series

NOVEMBER 30, 2022

“The self-serve, intuitive operability offered by Upsolver has driven an immense amount of efficiency and speed to my team, and enables us to deliver new features quickly that improve ROI for our customers.”. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. “As

Advertising 98

Advertising Machine Learning Marketing ROI 98

Martech Series

SEPTEMBER 20, 2022

It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention. As a self-serve audience-building tool for increasing campaign relevancy and ROI, Audience AI offers the following essential features: Simple.

Audience 105

Audience Machine Learning Marketing ROI 105

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table.

Marketing 142

Marketing Machine Learning Communications ROI 142

Martech Series

SEPTEMBER 23, 2022

Neustar marketing attribution solutions leverage more comprehensive identity and machine learning capabilities available, which power advanced identity resolution and marketing analytics for 70% of Fortune 100 brands. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners.

Machine Learning 98

Machine Learning Marketing ROI MarTech 98

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. Most ABM tool vendors provide machine learning and the granularity to enable more than one level of account targeting.

Machine Learning 129

Machine Learning Marketing CPC Retargeting 129

Martech Series

NOVEMBER 15, 2022

PXYZ is investing in helping advertisers understand the correlation between digital environments and creative so that they can drive attention and ROI across their advertising campaigns. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Machine Learning 98

Machine Learning MarTech ROI Advertising 98