Single Grain

JUNE 13, 2025

Integration with existing marketing technology stacks maximizes ROI through direct connections with ad platforms like Meta and Google Ads, enabling real-time creative optimization and automated budget allocation based on predicted scores. Ready to transform your creative optimization process and maximize campaign ROI? AdCreative.ai

ROI

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner. Email: Business email address Sign me up! Processing.

Machine Learning

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts.

A/B Testing

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach The competitive advantage of AI Organizations that effectively implement AI-driven analytics gain a distinct competitive edge.

Marketing

Martech

JANUARY 20, 2025

Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. ROI can be forecasted, quantified and measured. By focusing on specific use cases, it’s easier to build a strong business case for ROI to justify the investment. Processing.

Marketing

Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. The solution is powered by inventory on Samsung TV Plus.

Machine Learning

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? The post A co-pilot approach to genAI (with prompt examples) appeared first on MarTech.

SEO

Martech

JULY 8, 2025

Why traditional models break down Legacy models — whether they’re marketing mix models, multi-touch attribution tools or machine learning engines trained on static data — struggle in today’s environment because they assume: The future will resemble the past. Variables and relationships remain stable. That’s not just better forecasting.

Machine Learning

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared first on MarTech. Processing.

Machine Learning

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. It’s easy to get swept up in flashy martech, but what really drives lasting success is building a team that can evolve alongside these tools. Instead, prioritize upskilling and continuous learning.

Marketing

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Enhanced AI and machine learning capabilities : Comprehensive datasets fuel more effective automation and predictive modeling. Show how unified data improves marketing efficiency and ROI.

Conversion Rate

Martech

MARCH 10, 2025

Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance. The race for ROI MMM is a proven strategy for revenue attribution, and in todays landscape, proving the impact of every dollar spent is more important than ever.

Marketing

Martech

OCTOBER 11, 2024

For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Evaluate what you already have You don’t necessarily need new martech or infrastructure. The post How to unlock the power of personalization through edge computing appeared first on MarTech. Processing.

Machine Learning

Martech

JULY 9, 2025

If we want real business outcomes — growth, loyalty, ROI — it’s time to stop talking about customer data and start talking about customer analytics. Machine learning jobs now score leads daily for common use cases: propensity to buy, churn risk, LTV forecasting, product recommendations and more. The result?

Machine Learning

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. MarTech reports a 92% reduction in potential ad-fraud losses —equivalent to $10.8 billion saved in 2023.

Advertising

Martech

MAY 7, 2025

Feeding CRM performance data into ad platforms enables more precise bidding, targeting prospects likely to deliver higher ROI rather than those who simply convert. As media platforms’ machine learning advances, feeding them richer downstream metrics helps identify prospects who convert and become your most valuable customers.

Conversion

Martech

JUNE 4, 2025

If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report. That directly influences how you read attribution and ROI reports, how your campaigns and activities perform (on paper) and where you spend your budgets.

Conversion

Marketing Dive

JULY 8, 2025

Open-source optimization Alaska Airlines has worked with Adswerve since 2020, developing different machine learning models around advertising and audience data like predicted lifetime value. Adswerve became a certified Meridian partner in January and utilized a rapid, three-month implementation for its work with the airline.

Agency

Martech

NOVEMBER 21, 2024

Getting buy-in at the C-suite and executive level may involve presenting case studies of competitors or industry leaders who have successfully adopted AI and realized ROI opportunities through their strategic investments. Consider any potential ROI that AI might bring, such as cost savings, increased efficiency or revenue growth.

Machine Learning

Single Grain

APRIL 17, 2025

Integrating your tools is also an effective way to enhance your ROI; in fact, 63% of companies with an ABM program have at least a 25% ROI. Heres an example of an approach that scales content while delivering personalized experiences and improving ROI. Machine learning attribution : Advanced modeling for complex scenarios.

ROI

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. Watch the full presentation from MarTech here (free registration required). ” How to improve marketing ROI with clean data. . ” How to improve marketing ROI with clean data. Automating the processes.

ROI

Martech

AUGUST 3, 2021

But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? The post Webinar: Use the power of AI to drive ROI appeared first on MarTech.

ROI

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. True one-to-one personalization relies on artificial intelligence and machine learning (AIML) models and predictive analytics that can work very effectively but needs time and training to do so. Get MarTech! In your inbox. Processing.

ROI

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. This might involve machine learning techniques such as clustering, classification or regression. Data preparation : Clean and preprocess the data to make it suitable for analysis.

MarTech

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency.

Marketing

Martech Series

OCTOBER 12, 2022

Welcome to this MarTech Series chat, Zohar, tell us more about yourself and the story behind Pecan…how has the journey been since the brand’s inception? Marketing Technology News: MarTech Interview with Gerardo Dada, Chief Marketing Officer at Catchpoint. Some last thoughts on the future of martech and B2B marketing?

MarTech

Martech Series

JANUARY 23, 2023

Launch enables machine learning (ML) teams to transform and analyze real-time data from their data lake without the need for complex real-time data pipelines Arize AI, a market leader in machine learning observability, today launched a data lake connectivity solution for BigQuery, Delta Lake , Redshift, and Snowflake.

Machine Learning

Martech Series

SEPTEMBER 12, 2022

Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. MarTech QnA with the Expert. Marketers that embrace AI and machine learning now will gain a long-term competitive advantage. appeared first on MarTech Series.

Machine Learning

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI

Martech Series

NOVEMBER 25, 2022

Of course, the complicated, classified, and otherwise mission-critical documents need to be processed, but with the increase in remote work, employees need to learn best practices and compliance standards even more quickly. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Machine Learning