Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 65

Viewability Healthcare A/B Testing Food 65

VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. The market size will grow by USD $60.36 12 Best SaaS Marketing Tactics for Business Growth. 8 SaaS Marketing Trends You Can't Ignore in 2020. Video marketing will now be mainstream. million words.”

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

MAY 30, 2023

Here is an example of an appealing display advertisement from Trek that instantly catches your attention: 2) Enhances the User Experience Responsive display ads drastically improve the user experience as they leverage Google’s machine learning algorithms to analyze user data to target ads to the right audience.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Smart-Hub

DECEMBER 8, 2023

Although it is not the only programmatic ads framework method, there are others: mobile advertising; native advertising; video advertising; pre-bidding; direct automated advertising; and combined technological methods. And, of course, such market demand has its obvious advantages.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising is based on complex algorithms and evolved through machine learning. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He also uses the art form to get a better sense of timing his communication.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Google uses machine learning to segment users based on their online activity and uses this information to serve ads that are relevant to the individual.

CPA 52

CPA Machine Learning Audience Conversion 52