Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 67

Viewability Healthcare A/B Testing Food 67

VideoWeek

JULY 18, 2022

The Inventory Filter is designed to give advertisers more control over the content that appears next to their ads. Powered by machine learning, the filter is informed by TikTok policy guidelines, as well as the Global Alliance for Responsible Media (GARM) Brand Safety Floor and Brand Suitability Framework. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MAY 30, 2023

Here is an example of an appealing display advertisement from Trek that instantly catches your attention: 2) Enhances the User Experience Responsive display ads drastically improve the user experience as they leverage Google’s machine learning algorithms to analyze user data to target ads to the right audience.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

JANUARY 6, 2020

Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects. As a SaaS business owner, you need to plan ahead and leverage these marketing trends to gain an edge over your competitors.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Smart-Hub

DECEMBER 8, 2023

Although it is not the only programmatic ads framework method, there are others: mobile advertising; native advertising; video advertising; pre-bidding; direct automated advertising; and combined technological methods. Improving the quality of information collected and analyzed to target audiences.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

APRIL 25, 2023

Google uses machine learning to segment users based on their online activity and uses this information to serve ads that are relevant to the individual. Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way.

CPA 52

CPA Machine Learning Audience Conversion 52

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52