Adweek

NOVEMBER 3, 2022

Former YouTube global head of top creators Laura Lee joined Twitch as chief content officer. Prior to YouTube, she held senior content and strategy roles at MTV and NBCUniversal.

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Adweek

MAY 2, 2023

McDonald's is joining TV's biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced Tuesday afternoon during Roku's NewFronts presentation at New York's Chelsea Factory. Roku's popular screensaver, Roku City, is getting a new partner.

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Adweek

JUNE 22, 2022

Facebook's former Creative Shop leader Mark D'Arcy is joining The Brandtech Group as a partner and chief creative officer. He initially joined Facebook as director of global creative solutions in the summer of.

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Adweek

OCTOBER 20, 2022

British broadcaster Sky's group director of influencers Melanie Kentish is to join Dentsu Creative UK's talent management and influencer marketing practice Gleam Futures, which connects some of the nation's best known social media personalities with advertisers.

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Adweek

OCTOBER 17, 2022

The data cloud company has invested in the advanced advertising platform OpenAP, becoming the first non-television publisher to join the ownership group. Snowflake wants to be in the clean room where it happens.

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Adweek

JUNE 15, 2022

Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe's anti-disinformation code to curb the spread of fake news and propaganda.

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Adweek

NOVEMBER 9, 2022

Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez.

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Adweek

MARCH 21, 2024

Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection Friday (March 22).

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Martech

DECEMBER 20, 2023

Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. The post Join a masterclass on data storytelling appeared first on MarTech. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

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Adweek

APRIL 2, 2024

Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking ground in the modern temperance movement by inking its first booze-free beverage partner for the upcoming three-day event near Los Angeles.

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AdExchanger

APRIL 17, 2024

The gist of the EDPB opinion is that large online platforms like Meta can’t force users with a binary choice: Pay to access its apps […] The post Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club appeared first on AdExchanger.

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Adweek

AUGUST 2, 2022

Stimmel joined Snap in August 2019 after more than eight. The work that World Wrestling Entertainment and Snap Inc. have been doing of late must have impressed Craig Stimmel, as he left his role as head of global brands for Snapchat to become senior vice president and head of global sales and partnership at WWE.

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Adweek

FEBRUARY 9, 2024

It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes on all levels manage pressure and return to the joy of sport. On the latest episode of Yeah, That's Probably an Ad,

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Marketing 286

Adweek

JANUARY 8, 2024

WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world. Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women's sports, and the firm has now added Bird as chief strategy.

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More About Advertising

JANUARY 31, 2024

” Founders Fullagar and Barker say: “We’ve … The post Mother joins battle for fandom with new agency Run Deep first appeared on More About Advertising. .” The agency is led by Jodie Fullagar and Rich Barker (below), previously of M&C Saatchi Sport and Entertainment, itself now majoring on “fancom.”

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More About Advertising

FEBRUARY 9, 2024

When lockdown ended all the ad holding companies bounced back at more or less the same pace but now there’s a gulf between stronger performers Publicis (currently the leader) and Omnicom and struggling WPP, Interpublic and Dentsu (the last two have still to report finalised numbers for 2023 but they aren’t going to be great.) … The (..)

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Adweek

MARCH 12, 2024

Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo.

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Exchange Wire

MARCH 13, 2024

Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member. The post Samsung Ads Joins ISBA’s Origin as Founding CTV Member appeared first on ExchangeWire.com.

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VideoWeek

APRIL 9, 2024

The Series B funding marks the largest investment in the identity space to date, according to the London-based business, and sees Sir Martin Sorrell’s S4S Ventures join the ranks of investors in the identity specialist.

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Martech Series

MARCH 7, 2023

the Zero Trust Segmentation company, announced it has joined the Amazon Web Services (AWS) Public Sector Partner (PSP) Program, further cementing its commitment to protecting public sector organizations. Illumio Zero Trust Segmentation reduces risk across the hybrid attack surface for public sector organizations Illumio Inc.,

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Education ROI MarTech Marketing 84

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.

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Media Native Advertising Cookies Ad Tech 106

Exchange Wire

APRIL 17, 2024

Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. The post Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor appeared first on ExchangeWire.com.

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AdExchanger

OCTOBER 24, 2023

If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […] The post Chrome Joins The Private Relay Race; Did Snapchat Miss Its Shot? Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking.

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Ad Tech Daily

MARCH 29, 2023

Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment.

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AdExchanger

DECEMBER 8, 2022

The post AdQuick Joins The Growing Ranks Of DOOH DSPs appeared first on AdExchanger. DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum. That makes sense, considering out-of-home media might just be a.

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More About Advertising

DECEMBER 4, 2023

Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by updating 1999 holiday commercials (the very early days of Amazon) for social, featuring “sweatermen,” themselves a riff on 1960s US variety shows.

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Exchange Wire

APRIL 10, 2024

By joining the Prebid community, TeqBlaze gains [.] The post Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community appeared first on ExchangeWire.com. TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community.

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Ad Tech 52

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. The post Hootsuite joins TikTok’s Marketing Partner Program appeared first on MarTech. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale.

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Martech Series

JANUARY 24, 2023

Bluescape joins the Scaled Agile Partner Network as a Platform Partner. Bluescape , a visual collaboration and online whiteboard platform, announced that it has joined the Scaled Agile Partner Network as a Platform Partner. Government systems. We’re thrilled to see how SAFe and Bluescape’s are enabling U.S.

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Martech Series

NOVEMBER 7, 2022

Vbrick , the leading cloud-native end-to-end enterprise video solutions provider, announced it has joined the ServiceNow Partner Program to help organizations enhance employee workflows and deliver exceptional video-enabled digital employee experiences at scale. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

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Martech Series

OCTOBER 1, 2022

Bizverse joined TTC Labs by Meta fourth accelerator program. “As part of this program Bizverse will join six other startups from the region and go through a cycle of discovery and product policy development on data use and metaverse-related apps and services. Marketing Technology News: Finding the Communication Sweet Spot.

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Exchange Wire

DECEMBER 14, 2022

Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The post Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework appeared first on ExchangeWire.com.

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Martech Series

NOVEMBER 22, 2022

AdPredictive , a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). The post AdPredictive Joins AWS Partner Network (APN) appeared first on MarTech Series.

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Adweek

APRIL 25, 2023

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies.

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Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.

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Martech Series

JULY 22, 2022

PowerDMARC, a leading email authentication SaaS service provider for MSP/MSSPs has joined with The ASCII Group to bring their complete email authentication to ASCII members. The post PowerDMARC Joins the ASCII Network appeared first on MarTech Series. PowerDMARC helps in stopping email spoofing, impersonation, and phishing attacks.

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AdvertiseMint

FEBRUARY 15, 2024

However, many prospective influencers are unsure how many followers they need to join it. This blog post will discuss how many followers you need to join the Amazon Influencers Program. How Many Followers Are Required To Join the Amazon Influencer Program? Would you like to run ads on Amazon? Contact the best Amazon ad agency.

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