intelligence 
Adweek
JANUARY 9, 2024
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group's marketplace intelligence team, O'Connell will continue her work as a media analyst to provide the group's clients insight into market trends and changes.
Adweek
NOVEMBER 13, 2023
As we hurtle headfirst into the next tech frontier, it's becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year's earlier months.
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Martech
JUNE 28, 2023
When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.
Fuel Lines
FEBRUARY 22, 2023
Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
AdExchanger
MARCH 12, 2024
The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
Adweek
AUGUST 17, 2022
VidMob, a technology platform focused on intelligent creative and marketing performance, has raised $110 million in its Series D funding. The technology company made the announcement Wednesday, saying Shamrock Capital, which also owns Adweek, led the investment round. "I I just couldn't be more proud of this whole group of folks.
Advertiser: ZoomInfo
As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.
Advertiser: ZoomInfo
Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction. Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals.
Advertiser: ZoomInfo
On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?
Advertiser: ZoomInfo
Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.
Advertiser: ZoomInfo
Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Where Conversation Intelligence fits into your sales technology stack.
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