Martech Series

JANUARY 23, 2023

Avaya , a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been named as a Leader in the inaugural report: The Aragon Research Globe for Conversational AI in the Intelligent Contact Center (ICC) 2023 by Aragon Research, Inc. Director of Research, Craig Kennedy.

Conversion 81

Conversion Communications eCommerce MarTech 81

Adweek

FEBRUARY 26, 2024

The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon Saunders Calvert as the new president of Economist Intelligence. Both men are based in London and will report to.

Media 281

Media 281

Adweek

JANUARY 18, 2024

A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge chunks of brands' and publishers' search traffic.

SEO 323

SEO Marketing Ad Tech 323

Adweek

JANUARY 25, 2024

Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year.

Agency 299

Agency 299

Adweek

JANUARY 24, 2024

In this week's episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence seemed to be the topic on every panel. Hackl and co-host Lee Kebler talk about tech layoffs and the changes in work culture that millennials and Gen Z are bringing about. Kebler says it's up.

279

279

Adweek

SEPTEMBER 25, 2023

As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. CNBC's All-America Economic Survey reported that 69% of Americans suffer from "AI anxiety." Consider the results of a handful of studies and surveys released this summer alone.

Advertising 263

Advertising 263

Adweek

MARCH 20, 2023

advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.

Media 287

Media Advertising Marketing 287

Adweek

JULY 13, 2023

Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff.

Marketing 229

Marketing 229

Adweek

SEPTEMBER 20, 2022

Trust in social platforms continues to erode, according to the new Digital Trust Benchmark 2022 report from Insider Intelligence. The researcher said every platform it studied saw its benchmark score drop compared with 2021.

245

245

AdExchanger

FEBRUARY 6, 2024

Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool.

Advertising 120

Advertising Marketing Audience 120

Martech Series

OCTOBER 13, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Rankings on G2 reports are based on data provided to us by real software buyers,” said Sara Rossio, Chief Product Officer at G2.

ROI 87

ROI Account-Based Advertising MarTech Marketing 87

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing 125

Marketing Machine Learning Conversion MarTech 125

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Account-Based Advertising 89

Account-Based Advertising ROI MarTech Marketing 89

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Machine Learning 113

Machine Learning Cookies GDPR MarTech 113

Martech Series

DECEMBER 22, 2022

ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, has earned 29 No. 1 rankings across 87 grids in the G2 Winter 2023 Grid Reports, setting a company record for top rankings and expanding its leadership in Enterprise categories. ZoomInfo’s products secured No. ZoomInfo’s products secured No.

Conversion 100

Conversion MarTech Marketing 100

Martech Series

JANUARY 4, 2023

6sense Revenue AI platform receives 65 Leader badges including a top-10 ranking for Enterprise Sales Intelligence. 6sense , the leading platform for B2B organizations generating predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. Lead Intelligence Software. Lead Capture.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Digiday

FEBRUARY 27, 2024

Bloomberg Media supplemented UBS’ climate intelligence with its robust data and reporting to create an immersive special report, ‘Taking the Journey to Net Zero.’

Media 80

Media Audience Advertising Marketing 80

Martech Series

JUNE 29, 2022

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, announced that it has earned the top spot on 23 grids in G2’s Summer 2022 Grid® Reports for the sixth consecutive quarter. 1 Enterprise solution in the Sales Intelligence and Marketing Account Intelligence sections.

MarTech 82

MarTech Marketing Data Management Platform 82

Martech Series

OCTOBER 28, 2022

The Company was recognized in 7 G2 Grid® Reports encompassing multiple technology and company size segments. Additionally, TechTarget was named a leader in the following 6 reports: Enterprise Grid Report for Buyer Intent Data Tools – Fall 2022. Enterprise Grid Report for Marketing Account Intelligence Software – Fall 2022.

Marketing 88

Marketing ROI MarTech 88

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Only 1% reported other challenges, while 7% are not integrating AI at all. On the plus side, 40% said they have “a clear plan and are executing it well.”

MarTech 99

MarTech Shipping eCommerce Education 99

Martech Series

SEPTEMBER 28, 2022

The latest release of the business intelligence (BI) reports management system includes new support and features. the enterprise technology provider of choice, announces the release of Bold Reports 4.2. Integrated predictive forecasting in paginated reports. The post Syncfusion Releases Bold Reports 4.2

MarTech 97

MarTech Marketing 97

Martech

JANUARY 29, 2024

Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Nevertheless, 10 companies, mostly small, have entered the space since 2019. billion, up from $2.3

MarTech 112

MarTech 112

Martech Series

AUGUST 3, 2022

New Report from Analytic Partners outlines the rules for recession-proofing a brand based on analyses of hundreds of billions in marketing spend. The report also revealed strategies for brands to recession-proof their marketing strategies. For example: Using multiple marketing channels can increase advertising impact by 35%.

ROI 93

ROI Marketing MarTech Advertising 93

Martech

JANUARY 31, 2024

Notably, artificial intelligence companies attracted most funding this quarter, securing $156 million (22% of the total funding). CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls. billion in 2021 to $28.4 billion in 2023.

MarTech 101

MarTech Marketing 101

Martech

OCTOBER 17, 2022

billion, according to a report from Insider Intelligence. via Insider Intelligence. Like B2C consumers, B2B buyers want a self-serve, personalized experience that doesn’t require them to speak to a salesperson, according to the Insider Intelligence report. . By 2024 the spend is expected to hit $8.5

MarTech 112

MarTech Marketing 112

Martech Series

JULY 19, 2022

B2B data leader mentioned in 41 total reports across buyer intent data tools, sales intelligence and marketing account intelligence. Bombora’s recognitions for summer 2002 include: Buyer Intent data Tools Grid Report placings: * Leader: Grid ® Report for Buyer Intent Data Tools.

Marketing 76

Marketing MarTech Communications 76

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Content production Creating content is already much easier and faster, thanks to artificial intelligence. Not anymore.

Marketing 145

Marketing Machine Learning Conversion MarTech 145

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy. What will the marketer do?:

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech

MAY 3, 2023

Is the reporting actionable? How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. How robust and flexible are your reporting options?

SEO 110

SEO ROI MarTech Marketing 110

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

MarTech 113

MarTech eCommerce Conversion Media 113

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Conversion 101

Conversion Audience Communications MarTech 101

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Marketers can download the full report for more insights on and opportunities to connect with the foodie audience.

Food 104

Food Audience Conversion MarTech 104

Martech Series

SEPTEMBER 26, 2022

Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trends, customization and omnichannel interests, and purchasing trends including offline vs online buying in this in-depth report.

MarTech 82

MarTech Marketing 82

Ad Tech Daily

APRIL 14, 2023

NEW YORK — ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. “As

Ad Tech 77

Ad Tech Advertising Media Marketing 77

Digiday

MARCH 25, 2024

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools.

Agency 94

Agency Media Marketing 94