Adweek

JULY 19, 2022

Shopify extended its long-standing partnership with Google () to YouTube, enabling merchants on its commerce platform to integrate their online stores with the video platform and potentially reach its 2 billion-plus monthly logged-in users.

Audience 244

Audience eCommerce 244

Adweek

DECEMBER 1, 2022

Top line On Thursday, the company announced it's teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney's Audience Graph and Ad Exposure Log Files, as well as VideoAmp's proprietary TV Viewership footprint, powered.

Audience 243

Audience Advertising Marketing 243

Adweek

OCTOBER 26, 2022

Business directory and crowdsourced review forum Yelp revealed a content integration with email marketing platform Mailchimp, which will enable Mailchimp users with Yelp business pages to add content from Yelp to their email campaigns, including business details, photos, reviews and Yelp rating.

Marketing 226

Marketing 226

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The data comes from a new report by Integrate’s media arm, Pipeline360. Dig deeper: Integrate launches new media solution Why we care. The center is intended to accelerate and optimize marketing decision-making.

MarTech 105

MarTech Media Agency Marketing 105

Adweek

JUNE 23, 2022

Independent podcasting platform Acast is working with Meta on an integration that will enable podcast creators on Acast's platform to offer their listeners entry to subscriber-only Facebook groups.

265

265

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. But the tool is only as good as the way it’s used, and that’s where integration comes in.

Finance 126

Finance Communications Marketing Conversion 126

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

MarTech 105

MarTech Conversion Rate eCommerce Conversion 105

Adweek

AUGUST 19, 2022

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

Ad Tech 252

Ad Tech Advertising 252

Adweek

OCTOBER 26, 2022

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.

Agency 242

Agency Data Management Platform Manufacturing Media 242

Adweek

JULY 11, 2022

Ad tech firm Integral Ad Science launched a third-party audio ad measurement tool, IAS Audio Ad Verification, for marketers in the U.S. to use on digital audio streaming platform Pandora. The new tech lets brands measure a number of audio ad metrics and detects brand safety flags, like invalid traffic (IVT) for mobile audio ads.

Ad Tech 213

Ad Tech Marketing Media 213

Adweek

AUGUST 25, 2022

Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. "I

Agency 234

Agency Marketing Media 234

Adweek

AUGUST 12, 2022

Goubert joined Adweek's Commerce Week to discuss NM's Integrated Luxury Retail strategy, how the organization is investing in the remote and.

Retail 230

Retail 230

Exchange Wire

APRIL 23, 2024

Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. The post Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory appeared first on ExchangeWire.com. Onetag’s smart curation programmatic platform uses impression-level [.]

Impressions 113

Impressions 113

Adweek

JULY 14, 2022

Havas is set to integrate its Creative and Health networks in a move that will see Havas Creative's global chief executive (CEO) Chris Hirst depart, leaving Havas Health & You CEO Donna Murphy to take overall responsibility for the two teams. As part of a transformation plan to simplify its structure through the "Together" strategy,

246

246

Adweek

JUNE 21, 2022

Meta took steps to protect the integrity of reviews across its various platforms with its rollout of a Community Feedback Policy in the U.S. The company said in a blog post that more than 200 million businesses connect with customers through its family of applications and its technologies, adding that it implemented the policy.

209

209

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

Media 325

Media Finance Marketing Advertising 325

Adweek

JANUARY 30, 2024

OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously, people could ask ChatGPT questions like, "Stylish summer attire for men," and receive a generic array of responses based on GPT's existing training data.

306

306

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same.

MarTech 118

MarTech Marketing Media 118

Digiday

APRIL 9, 2024

By integrating Snap’s conversions API (CAPI) with Snowflake’s data clean room, advertisers will be able to securely share targeting and conversion data without hurting security or signals, executives told Digiday ahead of today’s debut. Minimizing the points of interface and points of transfer will continue to be a focus for advertisers.

Conversion 86

Conversion Media Advertising Marketing 86

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. This includes enabling Salesforce Prompt Builder to integrate with large language models hosted on Amazon Bedrock and utilizing the Einstein Trust Layer for secure fine-tuning of neural networks.

ROI 97

ROI MarTech Marketing 97

Adweek

AUGUST 24, 2022

Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel's new original series Idea House: Mountain Modern. Best Buy serves as the key ad sponsor of the series, following husband-and-wife design/build team Jared and Amber Pfifer as they construct a new home in the Rocky Mountains.

228

228

Martech

DECEMBER 11, 2023

Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. This helps reduce silos within the marketing organization and allows for a more seamless integration of different systems.

MarTech 108

MarTech Marketing Conversion Rate Brand Awareness 108

Martech Series

MARCH 7, 2023

Accessible in the MuleSoft Anypoint Exchange and the Laserfiche Solution Marketplace, this new connector will allow companies to simplify integration to Laserfiche’s content services platform and build solutions that boost productivity, scale with growth and deliver digital-first customer experiences.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. This guide walks you through key steps to lead a seamless brand integration. Ensure you know the brand and marketing objectives and how the integration will be measured. Think future-forward. In your inbox.

First-Party Cookies 93

First-Party Cookies Communications MarTech Audience 93

AdExchanger

JUNE 18, 2023

ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. The post The Trade Desk’s ID5 Integration Makes European Audiences More Addressable appeared first on AdExchanger. And European publishers partnered with ID5 can apply EUID for logged-in traffic.

Audience 131

Audience Advertising 131

MNTN

APRIL 17, 2024

By making proper use of the right Shopify integrations , you can optimize your store, target new customers, connect your Shopify store to your store on another platform, and more. With that in mind, here are ten of the best Shopify integrations out there: 1. Download the CedCommerce eBay Integration App on Shopify 6.

Shipping 52

Shipping A/B Testing Impressions Marketing 52

Martech

NOVEMBER 15, 2023

Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Why we care.

Marketing 109

Marketing Audience MarTech Conversion 109

Martech Series

DECEMBER 6, 2022

Airbyte , creators of the fastest-growing open-source data integration platform, announced a deeper partnership with dbt Labs, the pioneer in analytics engineering. The partnership now includes a new integration that allows dbt Cloud customers to trigger dbt jobs from directly within Airbyte Cloud.

MarTech 87

MarTech Marketing Data Management Platform Advertising 87

MNTN

JANUARY 23, 2024

That’s why we’re thrilled to announce MNTN’s official integration with Rockerbox. With this integration, marketers can now accurately measure the influence of their Connected TV advertising on conversions and revenue alongside their other marketing channels directly in the Rockerbox platform. Ready to explore the integration?

CPA 59

CPA Conversion Cookies Impressions 59

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech Series

JANUARY 17, 2023

The integration, which is expected to launch later this year, will allow Cvent Supplier Network customers to book participating MeetingPackage hotels and venues globally directly on the Cvent platform. The software integrates with leading operational software solutions such as Oracle Opera or Amadeus Delphi.

MarTech 94

MarTech Marketing 94

Martech Series

NOVEMBER 22, 2022

TwoCanConnect has released an integration with StoreConnect that will enable small to mid-size businesses to automate this process for improved eCommerce performance. For small to mid-size eCommerce businesses, succeeding in this burgeoning retail field requires a keen eye on automation and system integrations.

eCommerce 85

eCommerce Retail MarTech Marketing 85

Martech Series

JUNE 29, 2022

Third Iron, LLC, a leading information technology company developing innovative services for libraries, publishers, and their users, announced an integration of their LibKey service with Litmaps, a browser-based platform that enables researchers to visualize, expand, and communicate their research.

Affiliates 89

Affiliates Information Technology Communications MarTech 89