Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. I stand by the old maxim, “If you don’t have a website, you don’t have a business.” And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites.

eCommerce 112

eCommerce Education Retargeting Communications 112

Martech

OCTOBER 17, 2023

Here’s a twist: B2B didn’t sit this dance out. 2022 was a revelation, with B2B diving headfirst into influencer partnerships. The stats are sizzling: businesses pocketed $6.50 If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight.

Marketing 122

Marketing Audience Brand Awareness ROI 122

Basis

AUGUST 14, 2023

Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). how do decision-makers sift through and evaluate which ones will have the biggest impact on their business? Prioritize scalability, integration, and vendor reliability.

MarTech 87

MarTech Pop-Up Brand Awareness Fashion 87

Martech

FEBRUARY 22, 2022

Customer experience focuses on the relationship between a business and its customers. In this article, we’ll dive deep into why and how businesses should have a more customer-centric approach and answer the most frequently asked questions about customer experience. How improved customer experience helps brands. Confusing UI/UX.

Communications 143

Communications Marketing Machine Learning MarTech 143

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. But with so many tools and platforms available, it can be challenging to determine which ones are best suited for your business.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

DECEMBER 1, 2020

ACV (annual contract value) helps determine the health of your SaaS business. Tracking ARR helps you plan business expansion for both the short- and long-term. You should use ACV when you need to determine how your SaaS business is performing. 5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy). *

Marketing 59

Marketing Education SEO Conversion Rate 59

Single Grain

MAY 4, 2022

It is the preferred CMS for freelancers, small business owners, and large enterprises. WordPress SEO professionals have spent years managing these sites and themes, and as such, they know the tricks to make the most out of your business website. Dive Deeper: Top Marketing KPIs that Every B2B Company Needs to Track.

SEO 59

SEO Agency ROI Conversion 59

Single Grain

FEBRUARY 22, 2023

The service offers features that allow you to create and schedule social media posts across multiple platforms, track your ROI on those posts , and even improve your ability to offer top-notch customer service via Facebook and Twitter. Pricing: Brandwatch offers custom pricing based on your needs. Now comes the fun part: campaign management.

Marketing 64

Marketing ROI Media Audience 64

Martech

DECEMBER 19, 2023

This is where case studies shine — as engaging narratives that showcase real solutions to real business challenges. The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. Did it simplify their work processes, reduce stress or improve team morale?

Audience 119

Audience ROI MarTech SEO 119

Single Grain

NOVEMBER 6, 2019

NEW & IMPROVED! That makes it tough to see whether your content marketing strategy is worth the time and effort you’re investing in it — never mind proving to your boss that it’s a viable (and successful) way to market your business. We wanted to solve that problem with the tool that is already in your toolkit: Google Analytics.

ROI 96

ROI Marketing Conversion Rate Conversion 96