Rob Campbell

FEBRUARY 24, 2025

Just when it seems everyone everywhere is talking about their big lives … big ideas … big successes … I passed a local charity shop – near where I live – that enchanted me for its small statement of genuine pride. I love it. I love it is for a window display. I love it celebrates it was commended, rather than won.

Impressions 59

Impressions Agency 59

More About Advertising

APRIL 16, 2025

These were created … The post Spotifys impressive gallery of fan tributes celebrates listeners first appeared on More About Advertising. Even those who paid over-the-odds for tour tickets.

Impressions 40

Impressions Advertising 40

Adweek

APRIL 10, 2025

Cannes Lions rep by announcing the 2025 Young Lions winners, who will represent Team USA in Cannes after impressing judges with Gen Z-driven creative work for WhyHunger. NCM celebrated its 10th year as the U.S.

Impressions 288

Impressions Agency Advertising 288

Adweek

NOVEMBER 7, 2024

Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance.

Impressions 330

Impressions Conversion 330

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.

Retail 305

Retail Media Impressions Agency 305

Adweek

SEPTEMBER 5, 2024

The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. 15 and Nov.

Advertising 326

Advertising Impressions 326

Martech

SEPTEMBER 5, 2024

Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression. Obility’s analysis of paid search ads for demos and free trials.

Non-Profit 123

Non-Profit Click Through Rate Impressions Conversion Rate 123

Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

Agency 347

Agency Impressions Advertising 347

Adweek

JANUARY 27, 2025

Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.

Impressions 314

Impressions 314

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 117

CPM CPC Click Through Rate Impressions 117

Adweek

JULY 1, 2024

We were impressed with. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker's media budget, which is estimated to be worth over $410 million annually per COMvergence. "We

Media 305

Media Impressions Agency 305

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Adweek

OCTOBER 25, 2023

In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the. Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

Impressions 325

Impressions 325

Playwire

APRIL 3, 2025

Key Points RPM provides a comprehensive view of your site's earning potential across all revenue sources, unlike metrics that focus on single placements Effective RPM analysis requires segmentation by content category, traffic source, device type, and geography to reveal actionable insights Improving ad viewability through strategic ad unit placement (..)

Impressions 52

Impressions Header Bidding Viewability Audience 52

Adweek

MAY 22, 2024

One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface.

Impressions 288

Impressions 288

Adweek

JUNE 13, 2022

On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

Impressions 264

Impressions 264

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

Ad Tech 311

Ad Tech Cookies Impressions Advertising 311

Martech

DECEMBER 3, 2024

Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. However, not all impressions have the same impact, even if their numbers seem comparable. For instance: Linear TV impressions are averaged across large demographic groups.

Media 123

Media Impressions Audience Conversion 123

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 298

Advertising Impressions Marketing 298

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 299

Impressions Marketing 299

Adweek

JANUARY 25, 2024

There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make.

Advertising 299

Advertising Cookies Impressions Media 299

Adweek

NOVEMBER 19, 2024

That achievement is all the more impressive considering that few significant news. NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo.

Impressions 270

Impressions Advertising 270

Adweek

AUGUST 6, 2024

Yokoi shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse.

Media 267

Media Impressions Marketing 267

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 109

Impressions Media Advertising Marketing 109

Adweek

FEBRUARY 27, 2025

As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers.

Video Ads 264

Video Ads Impressions Audience Advertising 264

Ad Monsters

DECEMBER 2, 2024

This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. ML algorithms can analyze a multitude of factors—including viewer behavior, content type, time of day, and device used—to accurately price advertising impressions in real-time.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Adweek

MARCH 1, 2024

Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Kebler gives an update.

Impressions 281

Impressions 281

Adweek

MAY 23, 2023

While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many. After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months.

Impressions 279

Impressions Advertising 279

AdExchanger

OCTOBER 30, 2024

Impressive numbers. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone.

Impressions 100

Impressions Advertising 100

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases.

Impressions 109

Impressions Retail ROI MarTech 109

Adweek

JUNE 21, 2022

The work, created by McCann Stockholm, was awarded the top award in the category after impressing jurors. That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday.

Entertainment 279

Entertainment Food Impressions Advertising 279

Adweek

MARCH 27, 2023

In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.

Fashion 277

Fashion Impressions 277

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Heres how they fit in and what they can achieve: How welcome emails fit in First impression: Welcome emails introduce our brand and create a positive first impression.

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Adweek

JUNE 13, 2022

So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop. The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. As part of Adweek's Creative 100,

Agency 264

Agency Impressions 264

Adweek

MARCH 1, 2023

Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she's taking on the role of G?nter, nter, a "vodka seltzer sommelier," serving as the face of the first national campaign for Anheuser-Busch's N?trl. The yearlong "N?trl.

Impressions 264

Impressions 264

Adweek

DECEMBER 5, 2022

million impressions across Fox and FS1 from 33 live events. Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.

Impressions 262

Impressions Marketing 262

Adweek

DECEMBER 19, 2024

The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN.

Impressions 238

Impressions Affiliates 238