Adweek

OCTOBER 20, 2023

with the goal of helping students better understand STEM concepts. Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. Inspirit's platform will allow students to interact with custom AR lenses in a mobile application integrating Snap's Camera Kit technology.

Advertising 267

Advertising 267

Adweek

MAY 30, 2023

Core by Hyperice is one device that, through various functions, helps people practice. In response, there's been a boom in apps, devices, tools and services for people to alleviate stress, deal with anxiety and other mental health concerns.

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217

Adweek

SEPTEMBER 11, 2023

Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in.

Media 270

Media Agency 270

Martech

APRIL 5, 2024

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Here are some steps that can help you optimize martech utilization. In your inbox.

MarTech 113

MarTech Marketing Communications Media 113

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing 128

Marketing ROI MarTech Audience 128

Adweek

FEBRUARY 8, 2024

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.

Cookies 307

Cookies Advertising Ad Tech Media 307

Adweek

FEBRUARY 8, 2024

Google is the latest firm joining the Coalition for Content Provenance Authenticity (C2PA), a group that includes agency Publicis Groupe, the BBC, Adobe and Microsoft, which aims to identify artificial-intelligence-generated digital content, among other efforts.

Agency 305

Agency 305

Adweek

MARCH 6, 2024

Qatar Airways is giving its digital cabin crew, Sama, a generative AI makeover to improve its customer service experience and ultimately drive sales. is a more human-like artificially intelligent digital entity, complete with expressions and simulated breathing.

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302

Adweek

APRIL 17, 2024

At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated with streetwear retailer Bodega to create The Boring Phone, a device purposefully designed with reduced tech capabilities.

Manufacturing 306

Manufacturing Retail Advertising 306

Adweek

APRIL 8, 2024

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic. However,

Marketing 261

Marketing 261

Adweek

JUNE 9, 2023

Because of this, many creators join content houses, where someone helps them come up with video concepts and introduces them to other creators and industry executives to help expand their audience. For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging.

Audience 212

Audience 212

Adweek

MAY 5, 2023

3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home hunters take virtual tours of apartments and apply for residence digitally from any location. It also offers a variety of.

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259

Adweek

FEBRUARY 1, 2023

Havas Media Group is teaming up with Comcast's FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients.

Media 245

Media Agency Advertising 245

Adweek

MARCH 14, 2024

The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo.

Marketing 296

Marketing 296

Adweek

APRIL 5, 2023

As companies shift to more circular systems--meaning those that avoid drawing on virgin materials or result in landfill-bound end products--a new set of terminology is emerging to help define how that plays out across industries. The problem for brands, though, is that those terms don't mean much to the average shopper.

Marketing 278

Marketing 278

Ad Rants

DECEMBER 1, 2022

This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems.

Marketing 240

Marketing Audience Advertising 240

Adweek

FEBRUARY 2, 2024

The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman told ADWEEK, with sales being "driven by the incredible lineup of performances." Between the lines The 66th annual Grammys, hosted by Trevor.

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Adweek

JULY 21, 2023

In May, the company launched Women's Sports Zone, a platform that's designed to help viewers easily discover live and upcoming women's sports events, Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games.

Marketing 244

Marketing 244

Adweek

AUGUST 17, 2022

As brands dive further into virtual worlds and characters, Dentsu Singapore is launching a new service to help brands create their own computer-generated personas to serve as endorsers and lifestyle influencers.

Media 255

Media 255

Adweek

FEBRUARY 22, 2024

Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business following a competitive pitch against two other U.S. agencies, which Lucky Generals didn't name. The long-term partnership will be led out of.

Agency 270

Agency 270

Adweek

FEBRUARY 27, 2024

For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality inspiration" while pondering existential questions like: what came first, the flower or the seed?

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Adweek

JUNE 23, 2023

The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The Glass Lion for Change went to an effort to help. After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland.

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202

Adweek

MAY 12, 2023

Underscore Talent, a talent management company that helps creators build long-lasting careers, was founded in 2021 by entertainment industry pioneers Michael. How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore Talent.

Entertainment 220

Entertainment Agency 220

Adweek

AUGUST 19, 2022

But an established dealer is helping expand the reach of truck and Jeep parts beyond just the typical gear head in his garage. The after-market auto parts business is big, especially when it comes to trucks and off-road vehicles. It's also predominantly male.

Agency 253

Agency Marketing 253

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 284

Brand Awareness Food Agency Media 284

Adweek

OCTOBER 17, 2022

Just in time for "stolen hoodie season," the brand has launched the Hanes Hoodie Hotline to help the thousands of alleged victims navigate the. For anyone who felt triggered by the Women's Charity sketch that recently aired on Saturday Night Live, the good folks at Hanes want you to know they've got you covered.

Fashion 246

Fashion 246

Adweek

OCTOBER 26, 2022

LinkedIn detailed several updates at its Talent Connect conference Wednesday aimed at helping members find and prepare for open jobs at their companies and helping those companies discover qualified internal candidates for open roles.

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243

Adweek

JUNE 30, 2022

In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country's creative past, present and future following the Russian invasion.

Advertising 239

Advertising 239

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Retargeting 112

Retargeting Advertising Conversion Marketing 112

Adweek

NOVEMBER 17, 2023

To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain, France, Italy, Germany and the U.S. from May to June. The campaign featured two AR-supported ad formats. One allowed people to view a pair of.

Agency 318

Agency Media Marketing Advertising 318