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To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain, France, Italy, Germany and the U.S. from May to June.
The campaign featured two AR-supported ad formats. One allowed people to view a pair of Guess sunglasses in 3D and try them on in augmented reality, while the other featured a promotional video followed by the same 3D and AR try-on experience.
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