Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. Likewise, a video creative test has been deemed ineffective due to low completion rates. This frees up analysts’ time to focus on planning future tests.

Audience 98

Audience A/B Testing Agency Media 98

Martech Series

OCTOBER 3, 2022

TNG Creative, an award-winning, healthcare-focused, boutique consultancy announced that it has been awarded the 2022 Web Marketing Association’s WebAward for Best Biotechnology Website. “It feels great to be recognized for good work! Marketing Technology News: Khoros Announces 2022 Khoros Kudos Award Winners and Finalists.

Marketing 73

Marketing Healthcare MarTech Advertising 73

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The Network Advertising Initiative (NAI) has implemented a new set of standards for location data companies. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Inside each channel, the division may go even further: Inbound: Two BDRs are responsible for website leads, five for paid advertising, two for social media platforms, etc. Update them regularly to deliver relevant information and test what approaches work best.

Marketing 106

Marketing Communications Pharmaceuticals Conversion 106

OpenX

FEBRUARY 1, 2022

Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management. OpenX: What is a common misconception you see today in digital media/advertising? And we are always on the look-out for partners and opportunities to test the quality and accuracy of our data.

Cookies 52

Cookies ROI Healthcare Finance 52

Martech

SEPTEMBER 22, 2021

But disruption caused by the global COVID-19 pandemic has raised interest in precisely the types of solutions that CDPs deliver, which includes that single-view of the customer. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., User interface (UI).

Marketing 131

Marketing Machine Learning GDPR Healthcare 131