Martech Series

SEPTEMBER 21, 2022

The Forrester TEI study examines the potential return on investment (ROI) and business benefits organizations may realize by deploying Verint’s solutions that support an organization as it engages with today’s digital-first consumer. million versus costs of $6.14

ROI 98

ROI Healthcare MarTech Conversion 98

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Its tangible nature and measurable ROI will be especially appealing in a climate where efficiency is paramount.

Healthcare 126

Healthcare Audience Marketing Media 126

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

Marketing 104

Marketing ROI Healthcare Education 104

Martech

APRIL 8, 2022

Healthcare and online retail have performed well throughout the pandemic, whilst financial services, property, and travel have lagged the most. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. Why we care.

Marketing 122

Marketing Healthcare ROI Retail 122

Martech Series

OCTOBER 14, 2022

Launched in 2014 with the goal of creating a comprehensive suite of powerful tools that would enable health plans to better engage their members and improve back-office workflows, Zipari ultimately became a leader in consumer experience technology for healthcare payers. I can’t wait to see what comes next.”.

Healthcare 98

Healthcare ROI MarTech Retail 98

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Now, there's a growing focus on omnichannel, and that’s true for both healthcare provider (HCP) and patient targeting. Personalized medicine. Artificial intelligence.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 98

Healthcare Cookies Retail ROI 98

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. Synup’s next-generation platform – recognized in the Inc.

Real Estate 105

Real Estate Healthcare Communications Retail 105

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics. appeared first on MarTech Series.

Marketing 105

Marketing ROI MarTech Healthcare 105

Single Grain

MAY 1, 2025

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Single Grain’s paid advertising experts can help you identify and partner with the right creators to maximize your marketing ROI.

Marketing 52

Marketing ROI Finance Media 52

Martech Series

OCTOBER 7, 2022

By delivering personalized messages and offering to more customers via WhatsApp, the lifestyle digital commerce brand saw a 10x increase in ROI, clocking $500,000 in sales in just a month. NoBroker has seen 20x annualized ROI along with a 2.8x Tata CliQ is a good example. increase in property transactions.

Conversion 98

Conversion Healthcare ROI Communications 98

Basis

DECEMBER 4, 2024

This is particularly true in highly regulated industries like healthcare, where advertisers must navigate strict regulations when interacting with consumers. There’s fear around giving up control over parts of the campaign process that AI can automate, and I think in some cases that fear is very real and valid.

Advertising 97

Advertising Retail Pop-Up Conversion 97

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 114

SEO Healthcare Finance ROI 114

Single Grain

DECEMBER 30, 2024

These tailored solutions result in more qualified leads, greater revenue, and a better ROI. For example, if your business operates in or with healthcare organizations, the agency should have a track record of navigating compliance requirements while creating impactful campaigns. Industry trends and challenges.

Agency 52

Agency Marketing ROI Communications 52

Advendio

APRIL 14, 2025

Performance-driven advertising: Retail media offers measurable outcomes tied to sales, making it a high-ROI channel. Standardization is crucial for brands investing heavily in retail media to ensure transparency and ROI. CVS Media Exchange integrates retail media with healthcare advertising.

Retail 52

Retail Ad Inventory Cookies ROI 52

Martech

JANUARY 10, 2023

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Today, many industries use APIs, including finance, healthcare, retail and transportation. Advises on topics such as budgeting for investments in new technologies and measuring ROI from existing solutions.

MarTech 122

MarTech ROI Healthcare Finance 122

The Ad Tech Blog

OCTOBER 16, 2024

Understanding bias mitigation is crucial for enhancing ROI in AI applications. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI. This can ultimately impact ROI and customer satisfaction. This can ultimately impact ROI and customer satisfaction.

ROI 130

ROI Communications Healthcare Finance 130

Martech

SEPTEMBER 21, 2021

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. The key to overcoming the budget hurdle is to prove ROI – and quickly. How do we know? We recently surveyed 600 U.S.-based

Agency 116

Agency Marketing ROI Communications 116

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.

Machine Learning 73

Machine Learning Communications Healthcare GDPR 73

Single Grain

MAY 30, 2025

Key Takeaways SEO delivers exceptional ROI compared to other marketing channels with an average return of 748% ($7.48 Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Martech

OCTOBER 9, 2024

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

Real Estate 124

Real Estate ROI Education Marketing 124

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 128

ROI Machine Learning Conversion Rate Healthcare 128

Martech Series

NOVEMBER 25, 2022

Many industries—banking, healthcare, and government sectors, to name a few—rely on information accessibility (and security) for day-to-day operations. Unfortunately, this leaves room for manual data entry errors and bottlenecks—ultimately threatening ROI and company security. Digital Transformation Across Industries.

Machine Learning 98

Machine Learning Healthcare ROI MarTech 98

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. These include pre-built insights for healthcare, automotive, senior care, home services, insurance, and more. .” Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Conversion Rate 98

Conversion Rate Healthcare Conversion Finance 98

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. How Can You Use Programmatic Advertising in Healthcare Advertising?

Healthcare 52

Healthcare Advertising ROI Audience 52

Martech

MAY 25, 2023

“There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference.

Marketing 107

Marketing Healthcare MarTech Communications 107

Martech Series

SEPTEMBER 28, 2022

Boosting ROI of course, but also delivering superior CX through self-service and easy escalation to agents. 3CLogic customers are eager to leverage their investment in the Now Platform to deliver superior customer and employee experience,” explains Denis Seynhaeve, CEO of 3CLogic. This is uniquely powerful.”.

Healthcare 97

Healthcare Conversion ROI MarTech 97

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52

Media ROI CPC CPA 52

Martech Series

JUNE 22, 2022

A single connector has a major healthcare organization saving $300K per year from application reconciliation. An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days. Using Reltio Integration Hub, customers are realizing tangible value by lowering costs.

Machine Learning 98

Machine Learning Healthcare ROI MarTech 98

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Product overview. Product overview.

Marketing 122

Marketing Manufacturing Communications Healthcare 122