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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

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Innovations in Search and Social Advertising

Basis

Shoppers on the go can easily discover whats available in local stores, so ensuring your product feed is up to dateespecially during the busy holiday seasonhelps make your inventory more visible to shoppers nearby who are ready to purchase. Advertisers will likely see a dip in performance as Metas system ramps up with this update.

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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Director of Brand and Content Marketing.

Pop-Up 98
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Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

Digiday

A healthcare brand, the client had gotten nervous about privacy lawsuits popping up in California and decided to stop using all tracking mechanisms, including cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. They basically pulled everything.

Cookies 89
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How STCHealth uses intelligent chat to help people access their immunization records

Martech

As an added service to state entities who use the MyIR app, STCHealth fields phone calls from healthcare consumers trying to access their immunization records from the app. is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant).

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Working with freelance marketing talent

Martech

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp? .

Marketing 114
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Working with freelance marketing talent

Martech

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp? .

Marketing 111