Martech
OCTOBER 4, 2021
If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here.
Single Grain
JUNE 5, 2023
Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users.
Single Grain
NOVEMBER 28, 2023
When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.
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