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Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

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Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors.

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The customer data platform market

Martech

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

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eCommerce Product Trends for 2022

Ad Wisey

In the last two years, as many businesses were restricted by lockdowns and quarantines, consumers turned to online eCommerce sites and online marketplaces to purchase practically all kinds of products, including groceries, healthcare products, clothing and accessories, and even exercise equipment. . Social Media eCommerce.

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Email Marketing Recommendations, CTV Benefits, & More | Weekly Marketing News

MNTN

8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world. Socials Are the New Search Engines: What This Means for Digital Marketing – In its infancy, social media was a tool for direct electronic information exchange.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. website, social media, search ad), geography, demographics (i.e., Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

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Tinuiti’s Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Martech Series

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., and previously sat on the Board of Directors for Cision, an earned media software company. Vobejda brings 25 years of experience in the media, technology, and consumer sectors to the Tinuiti board.