More About Advertising

APRIL 29, 2024

K+C will now join the growing number of tech companies de-listing from the UK stock market. Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

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Agency Advertising Marketing Ad Tech 64

Digiday

MARCH 19, 2024

LinkedIn is having a moment, drawing interest from bespoke agencies and creators alike. With physical conferences and events canceled worldwide, professionals turned to LinkedIn and other social channels to stay relevant, build connections and innovate new ways to grow their audiences. Continue reading this article on digiday.com.

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Audience Agency Media Marketing 92

Digiday

MARCH 3, 2024

With the influencer marketing business getting more competitive, agencies that specialize in the field are testing trends from AI avatars to social commerce to find new ways to grow. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Marketing Media Agency 86

Digiday

MARCH 25, 2024

The job has become increasingly more difficult , with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. They are organizations that brought back the chief marketing function as a means to help the company to grow.”

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Marketing Agency Media 83

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

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Retail Media Entertainment Ad Tech 105

Digiday

MARCH 25, 2024

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 92

Agency Media Marketing 92

Digiday

APRIL 25, 2024

We’re 10 weeks out from the Union of European Football Associations’ Euro 2024 tournament, one of the largest sporting events on the planet and a major opportunity for marketers to get their brands in front of enormous audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Entertainment Audience Media Agency 74

Digiday

APRIL 17, 2024

Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “[We have] 2.3 “[We have] 2.3

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Fashion Agency Media Marketing 64

Digiday

FEBRUARY 8, 2024

With this weekend’s Super Bowl expected to cost some $7 million for a 30-second ad, agencies are turning to influencer marketing and commerce strategies to maximize their dollars. Either way, influencers and retail media are playing a growing role in social media feeds during massive live events like the Super Bowl.

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Agency Pop-Up Retail Media 82

Digiday

MARCH 25, 2024

B2B marketers are adding influencer marketing to the toolbox. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. This is a member-exclusive article from Digiday.

Marketing 66

Marketing Healthcare Agency 66

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. They interviewed 348 marketing professionals in the U.S.

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Marketing ROI MarTech Agency 115

Digiday

MARCH 19, 2024

a few holding company agencies attended and spoke to get a sense of how much computing and artificial intelligence will grow in the next few years — and what that could mean for the advertising industry. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Agency Media Advertising Marketing 66

Digiday

DECEMBER 20, 2023

As agency and AI experts explain, the technology’s growing prevalence means it will impact more corners of marketing in 2024 — from content transparency and a tighter regulatory landscape to consumer trends and social media commerce. “[AI] Continue reading this article on digiday.com.

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Agency Media Marketing Advertising 80

Digiday

APRIL 3, 2024

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Agency Machine Learning Media Marketing 65

VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

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Agency Media Finance eCommerce 125

Digiday

MARCH 10, 2024

Given the growing diversity of the American population, and to some degree the global population, it’s incumbent on the worlds of agencies and marketers to put a priority on diversity and inclusion. But an unfortunately fair question to ask is: How much do they understand how to approach doing just that?

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Agency Media Marketing 70

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

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Retail Marketing Audience Communications 104

Digiday

FEBRUARY 14, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Cookies Agency Media Marketing 68

Digiday

MARCH 5, 2024

Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Media Agency Marketing 70

Digiday

OCTOBER 25, 2023

You know the day-to-day workings of media agencies aren’t exactly easy when there’s actually a need in the market for agencies that can support those agencies. That’s why Pathlabs exists — to offer its generalist services to agencies (creative or media) as a “media execution partner” when they need the help.

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Agency Media Marketing 72

Digiday

APRIL 15, 2024

Tickets to the WNBA’s draft, which was held last night in Brooklyn, New York and aired on ESPN, reportedly sold out within 15 minutes in what may be yet another signal of the growing power and audience for women’s sports. The audience growth has been notable. million eyeballs. This is a member-exclusive article from Digiday.

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Marketing Audience Agency Media 61

Digiday

SEPTEMBER 26, 2023

What was once a movement has become a mainstay as most marketers now have in-house agencies, independently tackling everything from content creation to establishing a social media strategy to save money and time. Cost efficiencies and speed are the two primary reasons in-house agencies have become a mainstay for marketers. “In-house

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Agency Media Marketing 68

Digiday

NOVEMBER 20, 2023

Influencer agency Billion Dollar Boy last week created a new division, called Muse, to incorporate generative AI and other emerging technologies into its offerings to clients. This comes as influencer marketing agencies continue to experiment with AI tools for everything from creator search and discovery to content generation.

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Agency Media Marketing 77

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

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Media Marketing Machine Learning MarTech 108

VideoWeek

APRIL 9, 2024

Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion , have additionally joined the ID5 board of directors. But this is also a validation that it also works for marketers and agencies.”

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Cookies Mobile Ads Agency Audience 119

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

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Retail Media Audience Agency 98

Digiday

SEPTEMBER 11, 2023

Social search is becoming a hotter topic for marketers and agency execs who say that it has become more important to identify ways to stand out this year as younger generations are turning to platforms for search more and more. This is a member-exclusive article from Digiday.

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Marketing Media Agency 83

Martech Series

DECEMBER 5, 2022

Agencies use Fast Simon’s AI-based merchandising, search, and personalization suite to power eCommerce stores. Fast Simon announced partnerships with several new eCommerce growth agencies in Australia and New Zealand. Marketing Technology News: 8 Reasons Out-of-Home Advertising Can Help Fight Inflation. .

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eCommerce Agency Retail Conversion 86

Digiday

DECEMBER 13, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Agency 73

Agency Media Marketing 73

Digiday

OCTOBER 30, 2023

As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships , some agencies and influencer marketing shops are using AI tools to help them do so. This is a member-exclusive article from Digiday.

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Marketing Agency Media 81

Digiday

NOVEMBER 6, 2023

With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. It has created some fragmentation in the marketplace and forced agencies to figure out how best to spend client ad dollars in the growing space.

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Retail Media Advertising Cookies 84

Digiday

FEBRUARY 13, 2024

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million this past Sunday, per iSpot – growing not just in viewership for football’s ultimate contest, but the advertising game as it continues to shape diversity, influencer marketing and commerce media. Continue reading this article on digiday.com.

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Impressions Retail Audience Media 84

Digiday

JANUARY 8, 2024

As marketers grapple with fewer mass media moments and continued social media fragmentation , among other challenges to get people to pay attention to their brands, the appeal of mascots may grow for brands that don’t already have them. This is a member-exclusive article from Digiday.

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Marketing Agency Media 88

Digiday

OCTOBER 30, 2023

The more agencies change, the more they stay the same — with media as the backbone of their businesses. Even as their creative businesses face challenges, these businesses managed to grow. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Agency Media Marketing 86

Martech

FEBRUARY 7, 2022

CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ Key findings from the research include: 2021 saw extensive growth for marketing agencies.

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Agency Marketing Conversion MarTech 97

VideoWeek

MARCH 25, 2024

Economic optimism Looking at the broader US ad market, the report forecasts 5.6 ” For example, online travel agencies are more ad-intensive than traditional agencies, and digital game publishers are more ad-intensive than traditional game manufacturers. percent in Q1, and 3.2 percent for the full year. percent in 2023).

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Manufacturing Retail Ad Inventory eCommerce 73

Digiday

DECEMBER 18, 2023

But if marketers had it their way, they’d ask for ways to standardize everything from data measurement to content management (in addition to more money, of course). One platform to rule them all At this point, the list of everything that is or can be an ad network is growing. Continue reading this article on digiday.com.

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Marketing Ad network Cookies Retail 86