Martech

FEBRUARY 26, 2024

Google accused the U.S. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S. What Google is saying. What is Search Ads 360? antitrust law.

Manufacturing 99

Manufacturing Retail MarTech Advertising 99

Martech

FEBRUARY 8, 2022

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements.

MarTech 95

MarTech Audience Advertising Marketing 95

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. Today, we’re looking at the UA 360 functions which are available in GA4. Q: What features from 360 did you put in GA4? Interview edited for length and clarity.)

A/B Testing 92

A/B Testing Audience eCommerce Conversion 92

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Retargeting 97

Retargeting Advertising Conversion Marketing 97

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Google Campaign Manager 360 is an ad management tool that helps manage all Google campaigns. It allows you to create and manage multiple Google Ads campaigns from one dashboard.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Automatad Inc.

FEBRUARY 8, 2024

Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. How it works, how you can enable it, and all the protections you can levy to improve your ad performance and targeting. Header bidding trafficking simplifies the setup and management of header bidding. How Does it Work?

Header Bidding 52

Header Bidding CPM Ad Space Banner 52

Exchange Wire

FEBRUARY 1, 2024

Oraki, an innovative leader in the ad tech sector, today (February 1st, 2024) announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA. The post Oraki – Pioneering a New Paradigm in EMEA’s Ad Tech appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech 59

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. Google promised it would continue rolling out GA4 improvements and they are delivering. Processing.

Machine Learning 108

Machine Learning Cookies Impressions MarTech 108

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Media 98

Media A/B Testing Conversion Audience 98

Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Dig deeper: All our GA4 coverage is here What has Google said?

MarTech 74

MarTech Conversion Marketing Audience 74

Playwire

FEBRUARY 11, 2023

Key Points Google Ad Manager is a great jumping-off point for beginner and intermediate publishers just starting out on their ad monetization journey.

Ad Tech 52

Ad Tech 52

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. Many search marketers and website operators received email notifications from Google starting around Aug. What has Google said?

MarTech 87

MarTech Conversion Marketing Audience 87

Playwire

FEBRUARY 28, 2023

Key Points Google AdSense is a simple and accessible ad monetization platform to use, even for the most inexperienced publisher. There are three steps to using AdSense: listing your available ad units and inventory, waiting for buyers to bid on your inventory, and getting paid.

52

52

Martech Series

AUGUST 1, 2022

Integral Ad Science , a global leader in digital media quality, announced the expansion of its integration with Mediaocean, providing advertisers with a simplified campaign creation and month-end reconciliation process. . Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

MarTech 93

MarTech Media Agency Advertising 93

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Swipable shopping ads in search. Performance Max upgrades.

Marketing 115

Marketing Video Ads Conversion Audience 115

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

VideoWeek

APRIL 9, 2024

The round also brings TransUnion on board, alongisde ID5’s existing investors, namely Progress Ventures, Seventure Partners , 360 Capital Partners, Axio, and Aperiam Ventures. ” But as Google’s deadline finally approaches, digital advertising companies are running out of time.

Cookies 119

Cookies Mobile Ads Agency Audience 119

InMobi

MAY 10, 2022

We are thrilled to announce that InMobi’s bidding integration with Google is now available to all publishers on Google’s Ad Manager. Our initial release in July 2021 was only available for publishers with in-app inventory on Ad Manager 360 and AdMob.

Banner 52

Banner Video Ads 52

YieldBird

MARCH 27, 2024

Third-party cookies have long played a key role in how ads are targeted, measured, and tailored, but their phase-out requires publishers to rethink their strategies. Google has introduced several initiatives under the Privacy Sandbox umbrella. This evolution is crucial for publishers due to increased privacy demands and stricter rules.

Cookies 52

Cookies Audience Header Bidding Impressions 52

VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers. Trust in me, only me.

Ad Tech 75

Ad Tech Header Bidding Media Communications 75

Monetize More

SEPTEMBER 6, 2022

What Is Google MCM? Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX through a third-party Google partner. How to Know If you’re eligible to join the Google MCM Program? MCM partner).

Ad Exchange 52

Ad Exchange Header Bidding Ad network 52

Spoton Digital Media

APRIL 18, 2022

Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google Analytics is moving away from what we are currently using with Universal Analytics and into Google Analytics 4. You should also know you can’t sit out of this shift.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. What’s on Everyone’s Mind This Year?

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. PAIR is the latest solution on Google’s Display & Video 360, a.k.a. Image credit: Google.

Advertising 69

Advertising Demand Side Platform Public Relations Cookies 69

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 61

Audience Cookies Demand Side Platform A/B Testing 61

Monetize More

MAY 31, 2023

Según la investigación de Google, el 81% de las campañas medidas con anuncios de audio aumentaron la conciencia de marca, lo que los convierte en una excelente manera de aumentar la visibilidad y el rendimiento de las pujas. Google tiene demanda de audio para competir en tu inventario de videos.

CPM 52

CPM Media 52

Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. What are Parallax Ads?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. However, once the deal is final, the ad is displayed using the programmatic technologies. There is no auction.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Mobile Search 78

Mobile Search Machine Learning Advertising Manufacturing 78

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Unobserved data: How it works and why it matters.

Machine Learning 112

Machine Learning Cookies eCommerce Conversion 112

Monetize More

MAY 31, 2023

Com base na pesquisa do Google, 81% das campanhas medidas com anúncios em áudio aumentaram a conscientização da marca – tornando-os uma ótima maneira de aumentar a conscientização e o desempenho de lances. O Google tem demanda de áudio para competir em seu inventário de vídeo. Não se preocupe!

Media 52

Media 52

Digiday

JANUARY 29, 2023

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert Google’s influence over ad dollars.

Marketing 67

Marketing Ad Tech Ad Server Ad Exchange 67

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. Subscribers don’t need to click through to a web page with an amp email,” he added. Embed a form.

Entertainment 110

Entertainment MarTech Retail Communications 110

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. The first step involves companies adding their first-party data to the data clean room.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Google ADX 2. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Ad Analytics.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. What’s The Difference Between Programmatic And Display Ads? Ad exchangers. TripleLift.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 This strong ad revenue in turn came from both linear TV, which grew by 4.4 Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52