Martech

APRIL 12, 2023

Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. Reporting on the success of Dynamic Chat, in addition to that of other marketing programs, gives users a more comprehensive view of their marketing activities. Get MarTech!

ROI 78

ROI GDPR MarTech Marketing 78

Martech

JUNE 13, 2022

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey.

Marketing 109

Marketing GDPR ROI Cookies 109

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 116

Conversion Rate Cookies A/B Testing ROI 116

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Pre-built connections to martech/adtech platforms. Client ownership of first-party data.

Cookies 96

Cookies Mobile Ads GDPR MarTech 96

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Martech ecosystem integration. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels.

Machine Learning 97

Machine Learning Marketing Conversion SEO 97

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Are we in compliance with CCPA, GDPR and other data privacy regulations? Click here to download!

GDPR 102

GDPR MarTech ROI Ad Tech 102

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.” It has worked with the U.K.

Cookies 103

Cookies Advertising GDPR MarTech 103

Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. “We

Cookies 94

Cookies GDPR MarTech ROI 94

Martech

DECEMBER 22, 2022

Every acquisition Google makes adds to personal information gathered to serve their markets. Assess the market for your data. Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information.

ROI 110

ROI GDPR Marketing MarTech 110

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. 40+ direct to publisher cookieless integrations and the first identity integrations with leading marketing cloud CDP solutions. We enable enterprise marketing, not only programmatic media.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

Marketing 23

Marketing ROI Cookies Conversion Rate 23

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 112

Cookies GDPR Mobile Ads Ad Tech 112

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. But each of those marketing channels is going to try and take credit for it, which they tracked using their third-party cookies.

Cookies 92

Cookies First-Party Cookies Conversion Impressions 92

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. The post How to align your tech stack with your organization appeared first on MarTech.

ROI 88

ROI GDPR Healthcare Communications 88

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

Marketing 93

Marketing Communications MarTech ROI 93

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

Marketing 113

Marketing GDPR CPA ROI 113

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

Marketing 119

Marketing Communications ROI Audience 119

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

ROI 115

ROI Machine Learning Conversion Rate GDPR 115

Martech

JUNE 20, 2023

Many CDPs and marketing technologies can query a database. Additionally, common connectors for email platforms and other martech may provide the client with datasets it hadn’t previously stored. Dig deeper: Where should a CDP fit in your martech stack? Composable puts the data warehouse at the center of the marketing universe.

Machine Learning 97

Machine Learning MarTech GDPR Audience 97

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 113

Marketing Machine Learning Audience MarTech 113

Clearcode

JULY 13, 2023

SSPs also provide valuable data about ads, user behavior, and market trends. Ad Agencies For large brands and ad agencies, creating their own ad exchange can offer many benefits — from boosting ROI to improving campaign results to cutting costs. So, it helps expand their business by attracting more clients.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. Instead of making your marketing efforts easier, all these decentralized data silos make it harder. Create a repository of GDPR consent decisions.

Advertising 52

Advertising Retargeting Marketing Communications 52

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Marketing automation. Why we care.

Marketing 102

Marketing ROI Audience GDPR 102

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145