GDPR Healthcare ROI 
Digital Ad Blog
MAY 26, 2025
Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.
Advendio
APRIL 14, 2025
Performance-driven advertising: Retail media offers measurable outcomes tied to sales, making it a high-ROI channel. Standardization is crucial for brands investing heavily in retail media to ensure transparency and ROI. CVS Media Exchange integrates retail media with healthcare advertising.
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Martech
OCTOBER 11, 2024
This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.
The Ad Tech Blog
JULY 11, 2024
Moreover, federated learning can help ad tech companies comply with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Laws like the GDPR and CCPA impose strict requirements on how user data is collected, stored, and processed.
Martech
JANUARY 13, 2022
Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management.
Martech
FEBRUARY 24, 2022
CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.
Martech
SEPTEMBER 28, 2021
Marketers with customers in the European Union have had to comply with GDPR since May 2018. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. Improved marketing ROI.
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