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AI-powered martech news and releases: December 5

Martech

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. The Food Group is donating to World Central Kitchen’s US hurricane relief efforts for every gift wrapped. At right, orange tabby wrapped in orange slice paper.)

MarTech 119
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55+ Predictions for 2025 Marketing Trends

Karola Karlson

However, there will be food for thought (bagels!) The ROI just doesn’t justify it, and people don’t engage with obviously sponsored content. Not only has the ROI of paid ads declined over the past five years there is also less budget to spend. IN: PR and publicity continues to be a high-ROI marketing investment.

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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

VideoWeek

The advertising industry is on the precipice of a renaissance where more scalable access to big data is driving increased ROI for advertisers across premium video, said OpenAP CEO David Levy. The new laws will completely ban ads featuring unhealthy foods online, and restrict them to a post-9pm watershed on TV.

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SEO Strategies Based on Your Business’ Unique Competitive Advantages

Single Grain

With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. The 3 Pillars of SEO. Align Your SEO Strategy with What You Already Know.

SEO 98
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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. How a Brand Persona Plays Into Effective ROI. * Conclusion.

Food 105
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8 Tactics for an Effective YouTube Social Media Strategy

Ad Rants

YouTube SEO is a search engine that allows users to search by keywords. For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. Optimize your video titles and descriptions. Identify your target audience.

Media 253
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Best WordPress SEO Agency: Top 8 Choices for 2022

Single Grain

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

SEO 59