Spotify’s Plan to Monetize Live Events
Adweek
APRIL 3, 2024
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time.
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Adweek
APRIL 3, 2024
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time.
Adweek
APRIL 17, 2024
To make an event truly spectacular, relying on a photo wall and good food is not enough. That's how agency BMF creates its memorable events. You need to ensure that attendees are engaged and talking about it afterward.
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Adweek
FEBRUARY 21, 2024
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a "Casa Cultura." Between the lines This year, the company is leaving Pier 36 for the.
Adweek
NOVEMBER 21, 2023
To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. 15-17, the "Grand Encounter by Grand Marnier" experience will travel to Houston for events from Nov. After debuting in New York Nov.
Advertiser: ZoomInfo
However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?
Adweek
JANUARY 22, 2024
Producing one high-profile event is a feat of coordination, planning and execution. Producing four events in 36 hours at the Super Bowl is one step below madness. But that's what production agency Medium Rare has done for the last few years, and this year their parties are coming to the country's biggest party town: Las.
Adweek
MARCH 19, 2024
Known internally as its Events for Content strategy, it aims to increase.
Adweek
JUNE 24, 2022
Spotify replaced its Concert Hub with a new Live Events feed incorporating listings from its ticketing partners including AXS, Dice, Eventbrite, See Tickets and Ticketmaster. When someone is listening to an artist who has an upcoming tour date, that live event will be shown.
Adweek
FEBRUARY 1, 2023
TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York.
Adweek
MAY 10, 2023
PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as.
Adweek
DECEMBER 5, 2022
5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events. Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices.
Adweek
JANUARY 18, 2023
On Wednesday, the company exclusively shared a blog post with Adweek from Marie Gulin-Merle, global vp of ads marketing at Google, announcing that YouTube's 2023 Brandcast event would once again take place during upfront week, but things are going to shift back a day. YouTube is making some changes in its return to upfront week.
Adweek
APRIL 24, 2023
This will be the first-ever upfront event at the 75,000-square-foot, glass-enclosed space. Adweek can share exclusively that NBCUniversal's Telemundo Celebration on Monday, May 15, will take place at The Glasshouse in New York City. And to get the celebration.
Adweek
OCTOBER 17, 2022
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to.
Adweek
MAY 3, 2023
Ahead of its NewFronts presentation on May 4--which will be a "closed-door event" not open to the media--the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. TikTok is addressing algorithm ambiguity by offering partners more predictable media buys.
Adweek
MAY 11, 2023
Even though upfront week doesn't start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event. Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m.
Adweek
MAY 19, 2023
Disney brought several big names to its Tuesday upfront event at the North. As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna Speciale.
Adweek
NOVEMBER 21, 2022
plans to substantially bolster the size of its events portfolio in 2023, chief revenue officer Edgar Hernandez told marketers during a presentation in Long Beach, California, over the weekend. Publisher BuzzFeed Inc.
Adweek
MARCH 30, 2023
For much of the last 20 years, marketing the Seattle Mariners has been less about promoting big events at the team's T-Mobile Park and more about reminding fans that it exists and baseball is played there. Prior to 2022, the former Safeco Field last hosted All-Star and playoff games in 2001. It was so long.
Adweek
DECEMBER 12, 2022
The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith--a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events.
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.
Martech
JANUARY 9, 2024
How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.
Adweek
MAY 16, 2023
In last year's upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. Jackson, Dwayne Johnson, Selena Gomez and more making marketers marvel. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big.
Adweek
OCTOBER 21, 2022
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. BuzzFeed's chief revenue officer,
Adweek
MAY 17, 2023
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach. It's a place where [advertisers] can build their brands because it's the place people come to watch," Sean Downey,
Adweek
MAY 18, 2023
Now that upfront week events have concluded, Adweek is sitting down for upfront postmortem interviews with each of the presenting ad sales chiefs--and there's plenty to talk about.
Adweek
OCTOBER 11, 2022
You know those parties or events that leave you speechless because of how epic they were? Co-founders Joe Silberzweig and Adam Richman aren't new to the events space. Now you can finally hear how those large-scale extravaganzas come to be and what it takes to bring them together. They got their start while they were.
Adweek
AUGUST 12, 2022
Layoffs have hit LinkedIn, as the professional network confirmed reports that its entire global events marketing team was affected. The company would not specify the number of employees who were laid off, but a spokesperson said those affected are being encouraged to apply for roles on a new team focused on creating hybrid, in-person and.
Adweek
SEPTEMBER 29, 2022
The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy.
Martech
NOVEMBER 20, 2023
Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.
Adweek
JUNE 8, 2022
LinkedIn detailed several updates for professionals on its platform using its Creator Mode, highlighted by expanded access to the ability to host Audio Events.
Adweek
JULY 11, 2022
And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. If you want to know how something works, first you have to take it apart. Now, as health.
Adweek
MAY 23, 2023
Like last week's upfront events, Adweek's upfront week postmortems have now come to a close. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro, Warner Bros. Discovery's Jon Steinlauf and YouTube's Sean Downey.
Adweek
JULY 17, 2023
One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter.
Adweek
MAY 11, 2023
But while all of the other upfront week presenters had live events, Fox's presentation largely consisted of pre-recorded video. Last year's upfront week marked the first time in two years that the advertising community had gathered in person.
Adweek
SEPTEMBER 9, 2022
Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. on several custom-built augmented reality experiences tied to the event. 12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc.
Adweek
SEPTEMBER 7, 2022
The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings. In 2023 the media company aims to reintroduce a number of previously.
Martech
SEPTEMBER 8, 2023
My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.
Adweek
JANUARY 30, 2023
Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game headlined by Lil Wayne may have.
Adweek
JULY 7, 2022
CANNES, France--Adweek rounded out a packed schedule of events during the 2022 Cannes Lions International Festival of Creativity.
Digiday
DECEMBER 19, 2023
Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024. Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S.
Martech
JUNE 26, 2023
But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?
Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.
Adweek
SEPTEMBER 28, 2023
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.
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