Adweek

JUNE 24, 2022

Spotify replaced its Concert Hub with a new Live Events feed incorporating listings from its ticketing partners including AXS, Dice, Eventbrite, See Tickets and Ticketmaster. When someone is listening to an artist who has an upcoming tour date, that live event will be shown.

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Adweek

FEBRUARY 1, 2023

TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York.

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Adweek

MAY 10, 2023

PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as.

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Adweek

DECEMBER 5, 2022

5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events. Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices.

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Adweek

JANUARY 18, 2023

On Wednesday, the company exclusively shared a blog post with Adweek from Marie Gulin-Merle, global vp of ads marketing at Google, announcing that YouTube's 2023 Brandcast event would once again take place during upfront week, but things are going to shift back a day. YouTube is making some changes in its return to upfront week.

Marketing 269

Marketing 269

Adweek

OCTOBER 17, 2022

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to.

Media 287

Media 287

Adweek

APRIL 24, 2023

This will be the first-ever upfront event at the 75,000-square-foot, glass-enclosed space. Adweek can share exclusively that NBCUniversal's Telemundo Celebration on Monday, May 15, will take place at The Glasshouse in New York City. And to get the celebration.

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Adweek

MAY 3, 2023

Ahead of its NewFronts presentation on May 4--which will be a "closed-door event" not open to the media--the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. TikTok is addressing algorithm ambiguity by offering partners more predictable media buys.

Media 242

Media Advertising 242

Adweek

MAY 11, 2023

Even though upfront week doesn't start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event. Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m.

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Advertising 252

Adweek

NOVEMBER 21, 2022

plans to substantially bolster the size of its events portfolio in 2023, chief revenue officer Edgar Hernandez told marketers during a presentation in Long Beach, California, over the weekend. Publisher BuzzFeed Inc.

Marketing 238

Marketing 238

Adweek

MAY 19, 2023

Disney brought several big names to its Tuesday upfront event at the North. As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna Speciale.

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Advertising 263

Adweek

MARCH 30, 2023

For much of the last 20 years, marketing the Seattle Mariners has been less about promoting big events at the team's T-Mobile Park and more about reminding fans that it exists and baseball is played there. Prior to 2022, the former Safeco Field last hosted All-Star and playoff games in 2001. It was so long.

Marketing 269

Marketing 269

Adweek

DECEMBER 12, 2022

The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith--a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events.

Media 245

Media 245

Adweek

MAY 16, 2023

In last year's upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. Jackson, Dwayne Johnson, Selena Gomez and more making marketers marvel. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big.

Marketing 246

Marketing 246

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 115

Conversion SEO Brand Awareness eCommerce 115

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Audience 115

Audience MarTech Media Marketing 115

Adweek

MAY 17, 2023

At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach. It's a place where [advertisers] can build their brands because it's the place people come to watch," Sean Downey,

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Advertising 241

Adweek

OCTOBER 11, 2022

You know those parties or events that leave you speechless because of how epic they were? Co-founders Joe Silberzweig and Adam Richman aren't new to the events space. Now you can finally hear how those large-scale extravaganzas come to be and what it takes to bring them together. They got their start while they were.

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Agency 236

Adweek

OCTOBER 21, 2022

As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. BuzzFeed's chief revenue officer,

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Adweek

MAY 18, 2023

Now that upfront week events have concluded, Adweek is sitting down for upfront postmortem interviews with each of the presenting ad sales chiefs--and there's plenty to talk about.

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Adweek

AUGUST 12, 2022

Layoffs have hit LinkedIn, as the professional network confirmed reports that its entire global events marketing team was affected. The company would not specify the number of employees who were laid off, but a spokesperson said those affected are being encouraged to apply for roles on a new team focused on creating hybrid, in-person and.

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Marketing 246

Adweek

SEPTEMBER 29, 2022

The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy.

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Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

ROI 117

ROI Conversion Rate MarTech Impressions 117

Adweek

JUNE 8, 2022

LinkedIn detailed several updates for professionals on its platform using its Creator Mode, highlighted by expanded access to the ability to host Audio Events.

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Adweek

JULY 11, 2022

And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. If you want to know how something works, first you have to take it apart. Now, as health.

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Media 239

Adweek

SEPTEMBER 9, 2022

Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. on several custom-built augmented reality experiences tied to the event. 12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc.

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Fashion 254

Adweek

MAY 23, 2023

Like last week's upfront events, Adweek's upfront week postmortems have now come to a close. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro, Warner Bros. Discovery's Jon Steinlauf and YouTube's Sean Downey.

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Adweek

MAY 11, 2023

But while all of the other upfront week presenters had live events, Fox's presentation largely consisted of pre-recorded video. Last year's upfront week marked the first time in two years that the advertising community had gathered in person.

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Advertising 242

Adweek

JULY 17, 2023

One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter.

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Entertainment 219

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

ROI 128

ROI Brand Awareness Marketing MarTech 128

Adweek

SEPTEMBER 7, 2022

The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings. In 2023 the media company aims to reintroduce a number of previously.

Media 256

Media 256

Adweek

JANUARY 30, 2023

Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game headlined by Lil Wayne may have.

Marketing 244

Marketing 244

Adweek

JULY 7, 2022

CANNES, France--Adweek rounded out a packed schedule of events during the 2022 Cannes Lions International Festival of Creativity.

Conversion 222

Conversion 222

Digiday

DECEMBER 19, 2023

Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024. Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S.

Media 91

Media Audience Marketing 91

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

MarTech 107

MarTech Marketing Audience SEO 107

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

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Marketing Education MarTech Communications 110

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

Media 319

Media Finance Marketing Advertising 319