InMobi

NOVEMBER 26, 2019

Well over half have at least one child in their home, and over a third have at least some college education. How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

MAY 12, 2015

Mobile ads aren’t just art. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. . With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way. Some with a shovel.

Rich Media 52

Rich Media Mobile Ads Education Entertainment 52

AdvertiseMint

NOVEMBER 15, 2023

Probabilistic Attribution With the tightening of user privacy and changes in IDFA, this model uses algorithms to make educated guesses about which touchpoints are likely to have led to conversions, allowing for attribution without stable identifiers.

Conversion 52

Conversion Ad Click ROI Impressions 52

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

NOVEMBER 23, 2021

We observed three key trends on the buy-side that explain this unexpected lack of impact on ad spend. While overall mobile ad budgets remain relatively stable over time, advertisers are clearly investing more into addressable channels (I.e. Android) at the expense of non-addressable ones.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Probabilistic attribution is a wide umbrella but expect this kind of targeting to be more prevalent and more potent in the future.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Clearcode

MARCH 2, 2023

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games? The main issue to overcome though is knowledge of the market.

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

The Ad Tech Blog

APRIL 28, 2024

Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences. References Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads – A scholarly article discussing the framework for blockchain in mobile advertising.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Single Grain

MARCH 3, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight 3) Signups & Downloads: Grammarly Grammarly’s native ads are distributed across the Outbrain, Taboola and Revcontent networks. 2) Cheaper Clicks The average CPC for Facebook Ads is $1.72 : Meanwhile, the average CPC on top-notch native ad platforms is $0.6

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

InMobi

DECEMBER 24, 2021

The two different immersive gamified ad experiences ensured record engagement and cemented the purchase intent among the Indonesians. Brands such as Minute Maid stood up to educate consumers on the importance of consuming Vitamin C as a part of their first meal.

Education 52

Education Pop-Up Audience Food 52

InMobi

OCTOBER 21, 2019

Demographics: Overall, OTT consumers are more likely to be married, college-educated homeowners than the rest of the population. Both Amazon Prime Video and Netflix app users are commonly employed in clerical/office jobs and have a high school diploma as their highest achieved education level. even on devices with smaller screens.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

Single Grain

JULY 17, 2023

Here is an example of a Facebook ad from 360Learning : 5) Mobile Ads With the widespread use of mobile devices, programmatic advertising extends to mobile ads that are specifically optimized for smartphones and tablets. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

AUGUST 20, 2020

In the long run though, irrespective of the opt-in rates in a post-IDFA world, we would recommend publishers consider incentivizing users to enrich first party data as a best practice and continue to educate app users with higher degree of transparency.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

InMobi

FEBRUARY 27, 2013

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads.

Media 52

Media Mobile Ads Education Video Ads 52

Single Grain

OCTOBER 2, 2019

How to Uncover Your Competitor’s Facebook Ad Strategy. 2) Mobile Ad Formatting Gets an Update. Facebook announced a little earlier this year that their mobile formatting – including mobile ad formatting – was getting a big overhaul. It’s a powerful one-two punch.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Lemonads

FEBRUARY 14, 2021

Video Ads Internet video ads have increased in popularity every year since the early 2000s and this trend shows no signs of slowing down. Video ads are featured in almost all major publishing platforms and they are ideal for a variety of purposes that range from education to direct sales.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

JULY 20, 2023

That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. There are different ways that price extensions appear.

ROI 52

ROI Conversion CPC Food 52

Single Grain

NOVEMBER 15, 2019

Let’s put that into practice and say your aim is to attract more customers to your kitchen store through Facebook mobile ads. When you focus on giving something of value (entertainment, education, inspiration) to the customer without a hard pitch, they’re more likely to view the whole video, boosting your watch time and ROAS.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JUNE 16, 2023

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

Ad Tech 52

Ad Tech Audience Agency Media 52

InMobi

SEPTEMBER 23, 2020

But with younger Americans, mobile advertising was even more popular than TV ads. Among those under the age of 26, while two-thirds said TV ads helped them learn about candidates, even more (71%) said mobile ads were helpful. In addition, among those between 26 and 35, 73% said mobile ads helped them learn.

Advertising 52

Advertising Education Mobile Ads Audience 52