The Ad Tech Blog

APRIL 28, 2024

As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting. Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences.

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InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. While the long-term impact of removal of identifiers on the mobile ad ecosystem needs to be seen, it is indeed a significant move towards providing more control over data to users.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

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Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

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Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 5) Experiment with Audience Targeting.

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