More About Advertising
MARCH 19, 2020
Dettol’s ‘Handwash Challenge,’ originally destined for India, now has over none billion views on TikTok (nine billion – and one now, sort of.) And veteran soul singer Gloria Gaynor is doing her bit. Who said social media was no good for you? Clever of Dettol (not that you’ll be able to buy it in most.
AdPulp
MARCH 19, 2020
Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to […]. The post Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune appeared first on Adpulp.
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Gods of Advertising
MARCH 19, 2020
Fun. Maybe in high school, where after a few beers you became giddy and loose, laughed at TV commercials, enjoyed the wobbly feeling and loss of control. Hidden in back alleys and basements, you and your cohorts reveled in breaking the law. Time flies when you’re having fun. Then drugs and alcohol became prerequisite to parties, dates, movies and concerts, the joys of those things no longer joyful without them.
Lemonads
MARCH 20, 2020
A CPA Network is the conduit between the advertiser and another publisher. This means that a company must increase its potential client base and undertakes a 10,000 lead CPA plan. Let us tell you more about CPA, who can use it, how it works and all the strategies to become an affiliate. What is CPA? CPA = Cost Per Action Action = Lead , Sales, Install When choosing your CPA networks, you should try to match your niche, while looking for the CPA network that can offer you the most in terms of sup
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 17, 2020
Diageo has reportedly given its global media account to Omnicom Media Group’s PHD, another biggie for what was once the holding company’s second-string media agency. The other contenders were Carat and Publicis Media. Diageo is a big spender (a minimum $320m but probably rather more of its $2bn marketing budget) but its range of top.
AdPulp
MARCH 14, 2020
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]. The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
MARCH 20, 2020
The coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out […]. The post Quarantine Chronicles: What to Read, Watch and Listen to While Distancing appeared first on Admixer.Blog.
More About Advertising
MARCH 20, 2020
You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they earned in the good times on share buybacks (to please their Wall Street and City.
AdPulp
MARCH 16, 2020
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […]. The post Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities appeared first on Adpulp.
Lemonads
MARCH 18, 2020
When we talk about affiliate marketing, we often focus on the role of the affiliates who is central to the affiliation process. But how does it work when you are an advertiser? Above all, how do you choose the CPA network(s) to work with? Here is an article that can help you to make the good choice of CPA network and therefore, to optimize your digital presence as much as possible.
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Smarty Ads
MARCH 18, 2020
Once again, we are here to nudge you out of winter’s sleep with the most refreshing news of the early spring: SmartyAds has partnered with KaiOS -- the largest feature phone traffic source. This direct integration will provide you with a unique opportunity to advertise across global feature phone markets.
More About Advertising
MARCH 19, 2020
Wunderman Thompson has bagged one of the grandest fromages in the Interpublic media set-up, Caroline Foster Kenny, who’s global president client solutions and executive chairman and CEO of Mediabrands in the UK and Ireland. At Wunderman Thompson she’ll be chief client officer, reporting to CEO Mel Ewards, giving WPP’s “creative transformation” agency a mostly female.
AdPulp
MARCH 17, 2020
With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […]. The post Repurposing for the Public Good: What Compassionate Companies Are Doing to Help appeared first on Adpulp.
All About Advertising Law
MARCH 18, 2020
Session #1: When It’s All Over but the Shouting: How to Identify and Avoid Ethical Pitfalls during Settlement Negotiations. 11:00 a.m. – 12:00 p.m. ET. As more cases are resolved through settlement, it is important to understand how you can negotiate settlement without falling into an ethical quagmire. What can you say (or not say) to opposing counsel?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertising to Baby Boomers
MARCH 18, 2020
That’s what many of us are now. Young-Olds – or Yolds. Hey, it could’ve been even sillier: Old-Youngs – or Oyoungs. The decade of the "young old" begins People turning 65 will not retire quietly into the background, predicts John Parker THE YEAR 2020 will mark the beginning of the decade of the yold… Mr. Parker is a tad behind the curve with his prediction.
More About Advertising
MARCH 19, 2020
One senior agency exec currently working from home (and doubtless finding there isn’t that much to do without meetings) says he thinks the hit to agencies from Covid-19 will be “unprecedented.” We don’t know yet what the hit to adspend as a whole will be this year (at a guess down 20 per cent) but.
AdPulp
MARCH 20, 2020
Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there’s a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to […]. The post Advisors Advise appeared first on Adpulp.
AdOpsHouse
MARCH 17, 2020
So many choices but where to start? It can be hard deciding on which avenue to choose and figuring out what will best serve your needs for placing an advertisement. Even among the mainstream platforms you’ll be spoiled for choice but each network offers different audiences and different methods with which to reach them… and that’s before we even scratch the surface on all the smaller boutique platforms like video sharing networks, industry portals, dating sites and closed netwo
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
MARCH 16, 2020
If you are a newcomer in affiliate marketing , finding a reputable CPA network that has a solid selection of offers, pays out commission on time and has knowledgeable staff that will help you sustain and grow your online business can be tricky. Therefore, where do you begin to figure out what is the best network for you? What is Affiliate Marketing?
More About Advertising
MARCH 18, 2020
In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin Sorrell founded 35 years ago and left abruptly in 2018) is now worth less than £6bn (£5.86bn this morning), compared to £16bn when Sorrell departed in April 2018. Shareholders (who include Sorrell and his family.
AdPulp
MARCH 18, 2020
To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their […]. The post “Main Street” Retailers Rely on the Local Community for Support in Every Way appeared first on Adpulp.
Gods of Advertising
MARCH 17, 2020
Tonight’s format, the standard one: how it was and what it’s like now. You sit in front, facing the group and next to the Chairperson, the woman who’d volunteered you to speak. To begin the meeting she asks the usual questions: Were there any newcomers present, first timers to this meeting, or visitors? After welcoming these folks with applause, the group then recites How it Works , from the Big Book of Alcoholics Anonymous.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
MARCH 18, 2020
Dear Clients and Partners of AcuityAds, We’d like to take a moment to recognize the individuals, families and businesses that are being impacted by the current pandemic. We stand in solidarity with you and all communities against this very real and challenging threat. What we’re doing to help: On Wednesday March 25th, 2020 at 2PM […]. The post Letter From The CEO: “We Are Here To Help” appeared first on AcuityAds Inc.
More About Advertising
MARCH 16, 2020
Will there be a Mother’s Day this year? If mum’s of a certain age she may be self-isolating and you’ll need to push the flowers through the door. Or you can, if you’re brave, nip down to London’s Westfield shopping centre and say hello to Julia Roberts, courtesy of Lancôme and Kinetic Worldwide. La Roberts.
Single Grain
MARCH 16, 2020
You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later? If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies.
More About Advertising
MARCH 15, 2020
Sometimes it’s better just to give people the news straight. Here’s Ministry of Defence Spokesman Ian McDonald in 1982 on the Falklands War, and the many reverses that encounter entailed. McDonald was much mocked at the time but people believed him and were grateful for getting all the mostly unvarnished facts, in this case the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 20, 2020
There seem to be quite a lot of people changing jobs or moving up in adland (for the job changers it might be deemed a good time to go on gardening leave.) At WPP’s AKQA Johnny Budden (below) is moving up to be executive creative director of UK and Sweden. Budden launched AKQA’s the Paris.
More About Advertising
MARCH 20, 2020
We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those John Lewis Christmas ads get people talking every year, and there is a reason for.
More About Advertising
MARCH 18, 2020
How is Sir Martin Sorrell’s new company S4 Capital doing in these trying times? Its top line figures remain spectacular: It now bills £455.8m with reported revenue up 292 per cent year on year from £54.8m to £215m, gross profit of £171.3m up 361 per cent from £37.2m in 2018 (not a full year.) But.
More About Advertising
MARCH 17, 2020
It was the best of times, it was the worst of times. Agency land is full of stories about colleagues pulling together and bravely supporting each other through the shock of home working and a lack of access to the stationery cupboard. The tales of virtual office life include happy hours, pilates sessions and general.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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