Fuel Lines
MAY 7, 2020
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
More About Advertising
MAY 5, 2020
Castlemaine XXXX – Saatchi & Saatchi 1986 A simple strategic challenge answered brilliantly. The Australians don’t have a long brewing heritage, unlike the Germans or French. To overcome this, the Castlemaine guys celebrated the Australians’ brilliance at drinking beer. The campaign was a masterpiece of how advertising should work. It was economical, beautifully written* and.
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Smarty Ads
MAY 7, 2020
In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such.
AdPulp
MAY 5, 2020
David T. Jones is a Chicagoan. He makes ads, he draws cartoons, and he started his own ad agency with two friends from Indiana University. Many of us already have an inkling about his perspective on the business thanks to his Ad Land cartoons. In this interview, we learn more about the man and the […]. The post The Adpulp Interview: David T. Jones appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Lemonads
MAY 8, 2020
If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies. Since the American giant announced that it would deprecate third-party cookies within Chrome in a two year wingspan, we are all aware that tomorrow’s affiliate world won’t be the same - and
More About Advertising
MAY 6, 2020
Are our heartstrings more prone to tugging in Covid-19? It’s Mothers Day in Australia on Sunday and DDB Sydney is giving it both barrels in this clever variant for McDonald’s. Ace direction by Finch’s Christopher Riggert. Burger King tends to win the plaudits for its cheeky geurrilla marketing but McD (outside the US oddly) is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 2, 2020
The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What’s missing from the well-meaning parade of pandemic times ads is human connection. It’s been missing, but it’s missing […]. The post To Make Your Bahlsen Cookies Last, You Better Hide Them appeared first on Adpulp.
Admixer
MAY 8, 2020
Video is the most engaging type of content. Viewers remember 95% of the message when they watch it in a video compared to 10% when reading it in text. Videos are memorable, and leave a lasting impression that translates in conversion and sales. The young cohort of users increasingly prefers watching a video over reading […]. The post In-Stream Vs.
More About Advertising
MAY 8, 2020
Omnicom boss John Wren has responded vigorously to the Covid-19 crisis, with anticipated measures sich as layoffs, furloughs and salary cuts. Including some high profile (and presumably expensive) people at its agencies which include BBDO and DDB. Now it’s merging two of what we used to call its direct marketing agencies into one: Rapp Worldwide.
All About Advertising Law
MAY 7, 2020
The California Supreme Court has held that causes of action under two of the state’s most prominent consumer protection statutes—the unfair competition law (“UCL”) and the false advertising law (“FAL”)—are to be tried by the court rather than a jury. In doing so, the court affirmed decades of California Court of Appeal precedent and overturned a lower court’s ruling that a jury trial is required when civil penalties are sought in state court.
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AdPulp
MAY 7, 2020
COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. […]. The post Help Support Cinematographers (and Other Makers) One Frame At A Time appeared first on Adpulp.
illumin
MAY 7, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post 135 MILLONES DE VIEWS PARA LAS 10 MARCAS QUE HAN TRIUNFADO CON SUS SPOTS ENTRE LOS CONSUMIDORES EN ABRIL appeared first on AcuityAds Inc.
More About Advertising
MAY 5, 2020
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not care. It’s a pretty brutal reminder that much of the work of the industry in recent years, has failed to make any meaningful impact. But the past two months have painted a different picture. Yuvel.
All About Advertising Law
MAY 7, 2020
On Wednesday May 6, 2020 the Supreme Court heard oral argument in Barr v. American Association of Political Consultants, Inc. , a case that will answer whether the government debt exception (“the Exception”) to the Telephone Consumer Protection Act (“TCPA”), which allows for government-backed debt collection calls to be placed to cell phones via autodialer without the prior express consent of the debtor, is unconstitutional under the First Amendment.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 8, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the economic impacts on the ad industry and how it’s fast becoming a painful, nightmarish reality. We also discuss two commercials, one from ESPN and the other from Society Nine. You are welcome to join the conversation in our comments below, or in […]. The post Today’s Ad Chatter: The Ad Industry Shrinketh, Plus Two Sports Spots appeared first on Adpulp.
InMobi
MAY 5, 2020
COVID-19 telah mengejutkan dunia dan menciptakan masa-masa terburuk di sebagian besar negara di dunia. Di InMobi, kami menggali platform Audience Intelligent kami menggunakan sinyal data dan poligon lokasi yang kami set up di lebih dari 66.000 lokasi di Asia Tenggara untuk mengumpulkan wawasan tentang bagaimana konsumen merespons krisis ini di Malaysia, Singapura, Filipina, dan Indonesia.
More About Advertising
MAY 4, 2020
Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.
Smarty Ads
MAY 5, 2020
Pie charts and bar graphs have, for long, been the staple means of presenting data for a long time. But now, fading into oblivion as technological advancements and innovation like Augmented Reality (AR) and Virtual Reality (VR) together with automation, and Artificial Intelligence (AI) is going mainstream and changing the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
MAY 4, 2020
“People That Know, Know BDO.” Thanks to the rhyme, it’s an easy line to say and recall. That doesn’t mean it’s a good line. A good line would tell us more about the “people that know,” and we’d know what BDO is and does, as well. Because acronyms are practically unknowable, a business that uses […].
InMobi
MAY 5, 2020
InMobi Exchange is now taking steps for a complete transition to first-price auctions, and we expect to complete the move in Q3 of this year to make a gradual transition for our demand partners. While demand partners tweak their bidding strategies to adapt to this change, we believe this will create an environment for advertisers and publishers to arrive at a fair and transparent auction that benefits all players in the advertising value chain.
More About Advertising
MAY 7, 2020
The Covid-19 crisis has seen a significant rise in home entertainment which has prompted RB’s Durex, via agency Havas London, to steer us through the easing of lockdown (assuming it happens) with a campaign advising us “NOT to go back to normal – because normal isn’t good enough.” Why? Because pre-crisis sexual manners and assumptions.
Nick Burcher
MAY 5, 2020
Backgrounds by IKEA is a new initiative launched by IKEA and I think it's great! Designed to be used with Zoom or Microsoft Teams, the Backgrounds By IKEA project allows internet users to download IKEA specific backgrounds to use on their next Zoom or Microsoft video. It's on trend, taps into current behaviours and the IKEA Backgrounds showcase IKEA products in perfect contexts.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
MAY 6, 2020
Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way…the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply […]. The post Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad appeared first on Adpulp.
InMobi
MAY 4, 2020
Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey.
More About Advertising
MAY 5, 2020
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding its estimated $500m mainland media account to WPP and its media holding company GroupM. The incumbent was Omnicom’s PHD.
Nick Burcher
MAY 6, 2020
Hi everyone, I wanted to share the news that I have started a podcast and I hope some of you will check it out and find it useful and interesting! I am based in Sweden and there are amazing things happening in this part of the world. Super fast internet and mobile, cashless society, a thriving start up ecosystem, digital government, amazing design and more, so I thought it would be fun to talk to some of the people and companies who are leading innovation and change in this part of the world.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
MAY 4, 2020
There are more than 5 billion unique mobile internet users in the world and this number is constantly rising. Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign.
InMobi
MAY 4, 2020
Ramadan is a festival of peace, celebration, and purpose - a time to grow spiritually. The holy month for Ramadan holds significant importance in people’s lives and the celebrations significantly impact the way they shop every year. Close to 60% of the population in Malaysia and 87% of the population in Indonesia are Muslims and that accounts for 250 million people celebrating the festival.
More About Advertising
MAY 5, 2020
RB’s Vanish – now dubbed a laundry booster” – doesn’t seem to lend itself to an emotional tale but that’s what it becomes in a new campaign from Havas London – ‘Love your Whites for Longer.’ For new variant Vanish Gold Crystal White.
Gods of Advertising
MAY 6, 2020
My Michelle. Nearly 40 years have passed since that druggy July afternoon and you can still remember the details vividly. Not just her body but everything on it: her pink velour running shorts, the canary yellow tube top, a stretchy headband, reflective aviators. You do not rise. Michelle sits down on the grass beside you. Tiny beads of perspiration dot her upper lip.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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