Fuel Lines
MAY 8, 2019
Distracted driving accounts for a whopping 64% of all car accidents. Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction.
AdPulp
MAY 4, 2019
I call Adpulp, “The Chronicle of Bright Ideas,” because I’m a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I’m now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my cue. 1- “Brand First” Is the Wrong […].
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More About Advertising
MAY 6, 2019
David Ogilvy said the role of advertising is to sell, and that nothing should distract us from this sole purpose – but he never had to contend with the prospect of an existential climate emergency. Last month, Extinction Rebellion provided a potent example of grass roots, youth-led people power when they hijacked London, met with.
InMobi
MAY 10, 2019
One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is another prominent quality issue affecting the advertising ecosystem: the quality of the ads served by Demand Partners.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
MAY 7, 2019
Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is a recap of effective strategies by advertisers who stole our hearts last year to help inform your campaigns for the upcoming holiday: A Mother’s Love.
AdPulp
MAY 10, 2019
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MAY 8, 2019
What, exactly, is cross device attribution and why is it necessary today? Prajwal Barthur, Director of Product Management at InMobi, explains in our latest Whiteboard Wednesday video: Tracking cross device activity is increasingly critical today, as the customer journey becomes more segmented. If you think about it, multiple devices were assisted in the final conversion.
All About Advertising Law
MAY 9, 2019
For the first time since the Consumer Review Fairness Act (CRFA) went into effect in March of 2017, the FTC has brought three separate actions enforcing the CRFA to halt the use of “gag clauses” – i.e., contract provisions that prohibit consumers from writing or posting negative reviews. The CRFA bans these types of non-disparagement clauses in consumer form contracts when the clauses are imposed on individuals without giving them a meaningful opportunity to negotiate.
AdPulp
MAY 7, 2019
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more f s to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you’re over 50, you […]. The post How Not Giving A F**k Makes All the Difference in the World appeared first on Adpulp.
More About Advertising
MAY 10, 2019
Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK. Starbucks used premium, digital OOH screens to launch the Blonde Roast, a new, mellower alternative to its famous Signature.
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InMobi
MAY 6, 2019
Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical sp
All About Advertising Law
MAY 8, 2019
With more and more children becoming technologically savvy, parents are having to rely more heavily on laws such as the Children’s Online Privacy Protection Act (“COPPA”) to shield their children’s information. The FTC recently issued a warning letter to a Ukraine-based company, Wildec LLC (“Wildec”), for allowing children under the age of thirteen to access its dating apps—alleging a potential violation of COPPA and the FTC Act.
More About Advertising
MAY 10, 2019
James Murphy is a co-founder of adam&eveDDB, the world’s most awarded creative agency of recent years. Chicken Town for KFC. Hard to execute this brief without being clunky but Mother does what it does best here. Effortless confidence, crafted to perfection. BillboardsBeyondBoarders. Standing up to the rising tide of bullies and dictators with a brilliantly.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
MAY 7, 2019
InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. InMobi Pulse gathers 360-degree consumer insights using a combination of stated in-app mobile survey responses and the user’s passive behavioral and location data sourced from their mobile usage.
All About Advertising Law
MAY 6, 2019
The advertised-discount provision of California’s False Advertising Law, California Business and Professions Code § 17501, lives to fight another day. A coalition of national department stores, having found themselves brought together by the regulatory lasso of the Los Angeles City Attorney, recently took a big swing at the validity of that statute by objecting to its constitutionality on vagueness and free-speech grounds.
More About Advertising
MAY 9, 2019
While supermarket wars get nasty and the Brexiteers hijack nostalgia for their own purposes, Tesco has decided to play nice with a selection of joyful memories from the last few decades. All-action presenter Anneka Rice, fitness guru Mr Motivator, clay character Morph, and the mods on mopeds from “Quadrophenia” all make their way round the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 7, 2019
Laurence Green is an executive partner at MullenLowe London. Let’s get the internal smoke-blowing out of the way first. Energised rather than sated by last year’s Innovation Grand Prix (won by our Colombian office), our colleagues right across the world continue to make some very clever and very brave work. ‘Hidden Flag’ is one of.
More About Advertising
MAY 7, 2019
Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 and purports to show a delivery boy cycling up a steep hill, somewhere up north.
More About Advertising
MAY 10, 2019
Adweek reports that troubled FMCG giant Johnson & Johnson (it’s facing a barrage of health-related lawsuits among other issues) is slashing its ad budget after setting up a new structure involving bespoke units from Omnicom and WPP. J&J used to spend some $1.6bn in the US.
More About Advertising
MAY 10, 2019
It sometimes looks as though Volkswagen is busily trashing 50 years of outstanding brand building as the embattled car giant unleashes the procurement desperados on its ad budgets. In the UK it seems to be finding it hard to persuade any other agency to line up against long-time incumbent BBH in a procurement-driven repitch. Maybe.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 9, 2019
One of the uncomfortable truths about modern life is that customer service gets worse rather than better. Despite all the b t our bigger companies dispense. Aldi has made great inroads into the UK – chiefly by being cheaper and more efficien with its online service. Wine has been one of the drivers of that. Its.
More About Advertising
MAY 9, 2019
Bouncing balls are pretty useful things in ads (as Sony Bravia discovered all those years ago) and they’re used to good effect in a new global campaign for Mastercard from McCann. Part of Mastercard’s Start Something Priceless campaign, the new ad plugs Mastercard’s tap and go payments by lining up the payment firm’s extensive team.
More About Advertising
MAY 9, 2019
Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of the room, so there’s no escape – however rotten the ad. First up is Halifax’s.
More About Advertising
MAY 9, 2019
Jerry Judge is a co-founder of Fearless Group. He began his advertising career at Leo Burnett in 1971 and in 1982 became the 11th employee of Bartle Bogle Hegarty. In 1992 he became CEO of Y&R London and then CEO of Lowe Howard-Spink in 1994. In 1999 he organised what was then the largest merger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 8, 2019
PHD Worldwide CEO Mike Cooper (below), a Brit, has taken a big step up at Omnicom – becoming group CEO of Omnicom Media Group, APAC and EMEA. This is presumably the reward for a stellar period at PHD in which it improved its Unilever status and won VW’s £2bn worldwide media account. Omnicom veteran Colin.
More About Advertising
MAY 8, 2019
The digital economy has transformed the rather mundane business of ordering a takeaway and Just Eat is trying to grab the biggest global share against Deliveroo and Uber Eats, among others. McCann London has been entrusted with the job by Just Eat’s Peter Duffy, a highly respected client. Sister agency UM has won Just Eat’s.
More About Advertising
MAY 8, 2019
We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently there were 27 minutes of these in the last World Cup. The once beautiful game.
More About Advertising
MAY 8, 2019
In his infinite wisdom, Stephen has once again asked me to give my predictions on who will win the Dylithium Lions at this year’s Festival of so called Creativity in the fleshpots of Cannes. Before jumping into that cesspool of mediocrity, kudos to Jeff Goodby and Rich Silverstein who are having their four-decade partnership honored.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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