Single Grain

AUGUST 20, 2020

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. You already know about meta descriptions, title tags and primary keywords. You've implemented tips like removing dates from URLs and understand why you need to create great content.

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AUGUST 18, 2020

The Shark Awards have announced the winner of this year’s Young Shark competition. The competition which is open to creatives under the age of 26 was won by Shauna Irani (left), a copywriter from Ogilvy India who beat off her competition with her direct mailer idea ‘The Real Test of 2020’. The brief directly addressed.

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Agency Advertising 128

AdPulp

AUGUST 17, 2020

Lee Clow is a living legend, a creative hero, and a guide for many of today’s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWAChiatDay in 2018. Ten years before that auspicious moment, I wrote this in these pages: The man […]. The post Lee Clow, Ad Legend appeared first on Adpulp.

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Advertising 110

Gods of Advertising

AUGUST 21, 2020

You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not. So you open a Monster and guzzle, the caffeine, taurine and guarana working their unsavory magic on your nervous system. You take your vitamins and supplements, including creatine and glutamine, two substances that are banned in professional sports.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

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Conversion Rate SEO Conversion Non-Profit 116

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AUGUST 21, 2020

Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your bank is hardly a good way to start a relationship. Completely predictably Kraft Heinz appears.

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Media Agency Finance Advertising 111

Lemonads

AUGUST 21, 2020

Our Instagram Ad Ideas are here not only to inspire you, but they’ll blow your mind by realizing: why didn’t I create it? Since Instagram got acquired by Facebook, this social media platform practically exploded and competition got higher than ever! Instagram is generating more traffic than ever and in terms of marketing and advertising, by being linked with Facebook, it became a “must have” for every new or established brand or business.

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InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. What App Publishers Need to Know With iOS 14, publishers and developers are required to provide a purpose string that’s displayed to users through a pop-up and explains why they would want to track a specific user.

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Demand Side Platform Pop-Up Banner Mobile Ads 52

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AUGUST 18, 2020

A new campaign for Droga5, on either side of the Atlantic, is always worth a look and D5 London finds itself on the global stage with a new brand campaign for Setapp. Setapp is a subscription service providing access to more than 190 creative, productivity and maintenance apps – “to help you complete any task.

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Agency Advertising 111

AdPulp

AUGUST 16, 2020

Small business is the backbone of the economy. Small businesses are also a radiating pain point during this devastating economic downturn. According to WBUR in Boston, earlier this summer, MassINC Polling Group surveyed 1,868 small businesses (defined as having fewer than 500 employees). Their findings show that 44% of small businesses lost at least half […].

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Retail 106

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Advertising

Admixer

AUGUST 20, 2020

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized […].

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Banner Advertising Marketing Video Ads 52

illumin

AUGUST 20, 2020

Do you ever feel jealous of those brands who are digital natives? They never had to deal with a transition to online selling and everything appears so easy for them. Fear not! Having a digital-first mindset is easy and we’re here to help you learn how so you don’t feel like you’re constantly playing digital […]. The post Is Your Brand Playing Digital Catch Up?

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eCommerce 52

More About Advertising

AUGUST 17, 2020

Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve seen a lot of changes. Some good, most bad, with the creation of Holding Companies topping the ugly list. However, the continuing destruction of the English language by the ad biz and ad trades is.

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AdPulp

AUGUST 20, 2020

Are you hungry for some ad snacks? You’ve come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, […].

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Food 104

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

InMobi

AUGUST 19, 2020

InMobi, in association with Branch , hosted a session on the significance of remarketing as brands aim to build real connections with consumers by focusing on creating positive user experiences and driving long-term brand loyalty. Eric Stein , EVP & GM, Branch and Srinivas KC , VP & GM Advertiser Platforms, InMobi, share their insights on remarketing strategies in this webinar.

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Retargeting Conversion Communications Audience 52

Lemonads

AUGUST 18, 2020

Our Taboola Review will not be an ordinary review! Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Are you a publisher ? We’ve also got you covered with every golden tip you’ll need to know, to monetize content and acquire visibility!

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Native Advertising CPC Advertising Click Through Rate 52

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AUGUST 19, 2020

What’s the most annoying ad on mainstream TV (on daytime they’re all annoying.) Kevin Bacon has been annoying us for years in his one-man quest to plug EE but this latest – from Saatchi and Saatchi presumably – takes the bacon.sorry, biscuit. Is it really credible that you’ll respond with incredulous wonder (as “Doug” does.

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Agency Advertising 94

AdPulp

AUGUST 18, 2020

Women for the Win is a woman-led coalition of media professionals who are dedicated to getting more women elected to public office. Women for the Win takes volunteer creative talent from the advertising and entertainment industries and pairs them with high-profile candidates running in local, state, and federal elections across the country. These partnerships result […].

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Entertainment Media Advertising 104

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

InMobi

AUGUST 15, 2020

COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report.

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Marketing Brand Awareness Mobile Ads ROI 52

Lemonads

AUGUST 17, 2020

As an affiliate marketer , there are many techniques you can implement to give your campaign a performance boost. These may be limited by the offer you’re working with, but many time-tested approaches are suitable in almost every instance. Take advertorials, a common tactic used for decades in traditional marketing. This technique is also suitable for online channels and, as a matter of fact, it can exponentially improve the results you get if you implement them properly.

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Native Advertising Advertising Conversion Audience 52

More About Advertising

AUGUST 20, 2020

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media spend goes into programmatic, up from just 16% in 2016. Programmatic now has a 50%.

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Media Advertising Finance Agency 75

Gods of Advertising

AUGUST 17, 2020

It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity. Once, when you were a boy, your brother had become terribly mad at you. You don’t remember why. He’d taken it out on your butterfly collection, breaking the mounts with a baseball bat.

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Media 45

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

InMobi

AUGUST 21, 2020

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down again with Kunal Nagpal, GM of Publisher Platforms and InMobi Exchange, on August 12.

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Advertising Conversion Audience Video Ads 40

AdPulp

AUGUST 15, 2020

This week, the U.S. Postal Service admitted that in 46 states and the District of Columbia it could not guarantee mail-in ballots would arrive in time to be counted for the 2020 election. Though Trump casts his own ballots by mail, he’s vigorously criticized efforts to allow more people to do so, which he argues […]. The post Who Will Rescue The U.S.

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Advertising 109

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AUGUST 17, 2020

WPP’s Wunderman Thompson has won Hastings Direct, a biggish UK insurance company, following a competitive pitch. Hastings is on Britain’s south coast and named after the seaside town, famously near to the Battle of Hastings (William the Conqueror and all that, which actually took place in Battle.) So its communications to date have featured a.

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Communications Finance Agency Advertising 75

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AUGUST 18, 2020

Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow entered the Sunday Times Tech Track 100 in September 2019. Other companies in the group.

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Conversion Ad Tech Finance Media 72

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

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AUGUST 19, 2020

WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the new CEO of media business GroupM in North America. The position has been vacant since Tim Castree left last year. GroupM agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. It claims $17.6bn in billings.

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Agency Media Ad Tech Finance 69

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AUGUST 19, 2020

Independent London agency St Luke’s is on a roll – it won the Daily Mail account a couple of weeks ago – and now it’s won Ocado, the UK’s biggest independent online grocer. Ocado starts a new partnership with Marks & Spencer displacing original partner Waitrose in September. The account is worth around £10m. St.

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Agency Finance Advertising 69

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AUGUST 17, 2020

In the latest Media and Marketing Podcast journalist John Reynolds discusses cinema coming out of lockdown with Cinema Association CEO Phil Clapp and Digital Cinema Media sales director Davina Barker. On the agenda: cinema audiences since lockdown was relaxed; the new way of attending cinemas and watching films, the impact of the virus on cinema.

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Media Marketing Advertising Audience 69

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AUGUST 21, 2020

As well as Covid-19 2020 has been all about “rights,” Black Lives Matter leading the field. Then there’s LGBT of course and all its seemingly never-ending variations. In the US arguably the most important new “right” was the 19th amendment 100 years ago which gave women the vote. After all enfranchising half the population is.

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Agency Advertising 64

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing