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APRIL 17, 2018
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too. New Volkswagen CMO Jochen Sengpiehl (VW Group has a new CEO in Herbert Diess too) has announced he wants to move to a more centralised model, built around four big hubs: Europe, the US, Latin.
InMobi
APRIL 19, 2018
Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 26. While the event is only days away, there’s still time to sign up to attend if you haven’t done so already. If you’re still on the fence, here are the main reasons why we think you should come. 1) It’s the biggest mobile app conference of the year Few events come
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Advertising to Baby Boomers
APRIL 15, 2018
That’s what a blogger for Forbes tells us: Future Of Work: Research Shows Millennials, Gen Xers And Baby Boomers Make Better Decisions Together by Erik Larson “Decision-making teams that include a wide range of younger and older employees significantly outperform more narrowly young or old teams.” Good article, worth a read. But it’s difficult to get too excited about this musty revelation.
AdPulp
APRIL 18, 2018
To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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APRIL 20, 2018
AccorHotels is launching a new TV and online advertising campaign in the UK – the first from new agency Brothers and Sisters – highlighting “real-life examples of spontaneous acts of service” from its ibis, Novotel and Mercure hotels. Here’s the first online film on the theme ‘From the Heart.’ AccorHotels UK & Ireland V-P James.
All About Advertising Law
APRIL 20, 2018
Last week the International Consumer Product Health and Safety Organization (ICPHSO) and ASTM International held a workshop to discuss the recently-updated age determination guidelines from the Consumer Product Safety Commission (CPSC). The age determination guidelines are a resource provided by the Commission to help manufacturers and consumers understand the age ratings on children’s products and toys and to ensure that products are properly labeled.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 19, 2018
Here’s a jolly new film for Stella Artois from Mother – featuring the barmaid of your dreams, back in the kind of French bar that’s done so much service for Stella in the past. So good it makes you put your phone(s) away. Nice to see an old-style beer ad despite the party (most beer.
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APRIL 20, 2018
It isn’t a bad idea to zag when everyone else is zigging and French agency HumanSeven has set up its own content lab (doesn’t everyone the days?) in which people drop everything else to think great thoughts. Unusual in the era of speedy everything. This is for the Citroen C3 although there’s no conventional branding.
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APRIL 19, 2018
It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The first was Mark Zuckerberg’s Congressional appearance last week. Despite coming across as a bizarre mixture of a subdued Larry Grayson and an extra from One Flew Over the Cuckoo’s Nest, he mostly ran rings around.
More About Advertising
APRIL 17, 2018
Karmarama’s World Cup ad for BetFair could be seen as an “up yours” to Accenture, the management consultancy that bought the agency at the end of 2016. The spot starts with a doom-laden message which could be seen in a math men versus mad men context: “They say that the machines have won. That algorithms.
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More About Advertising
APRIL 17, 2018
Exactly a year ago bumped into Johnny Hornby and Mark Read (newly-anointed joint COO of WPP with Andrew Scott) at a lunch where Hornby inquired of Read what it felt like to be the heir apparent to Sir Martin Sorrell. Read smiled, beadily. Here’s Hornby, founder and CEO of The&Partnership which is 49.9 per cent.
AdPulp
APRIL 14, 2018
Finding a dog-friendly friend to walk and/or watch Fido while you’re away from home can be difficult. That’s where Rover.com, the nation’s largest network of 5-star pet sitters and dog walkers, can be of assistance. The company’s network of pet sitters has grown nearly 90% over the past year, now topping more than 200,000 in […].
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APRIL 20, 2018
Y&R is back for the UK Premier League’s Primary Stars education programme, now involving 15,000 primary schools as well as various online and home learning activities. So it’s signed up some unlikely volunteer teachers including Wayne Rooney, Theo Walcott and Davy Klaassen from Everton. Poor Klaassen, a Dutch international, has spent so little time on.
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APRIL 20, 2018
PR’s a wonderful thing and it appears to be onwards and upwards at Aegis-owned Carat UK, with Jo Sutherland from the group’s mobile agency Fetch replacing Rick Hirst as CEO of Carat UK. Hirst, who joined from Mcgarrybowen (also owned by Carat’s ultimate owner Dentsu) is moving to an unspecified international role.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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APRIL 20, 2018
Private equity buyers accounted for 22 per cent of the 187 major marcoms M&A deals in the first quarter of 2018 according to Results International but consultancy Capgemini struck the biggest, $500m for US-based digital consultancy LiquidHub, which also has a big operation in India. Dentsu was the most active buyer with seven deals but.
All About Advertising Law
APRIL 19, 2018
Over the past few years, class action plaintiffs have filed a slew of lawsuits against online retailers under the New Jersey Truth in Consumer Contract, Warranty and Notice Act (TCCWNA), which prohibits a seller from offering or entering into consumer contracts that contain any term that violates a “clearly established” New Jersey or federal law.
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APRIL 19, 2018
WPP’s new acting COOs Mark Read and Andrew Scott (below) have surfaced publicly for the first time with a memo to WPP’s staff (nobody seems to know quite how many there are – 130,000? 200,000?) outlining the way they see things. And it’s much as before. The memo from Read reads: “Over the last four.
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APRIL 18, 2018
Did Arthur Sadoun’s Publicis Groupe have a good first quarter of 2018? It says it did, reporting organic growth of 1.6 per cent (compared to minus 1.2 per cent in 2017) but the numbers are skewed by the adoption of accounting standard IFRS15 which alters last year’s numbers too. Under the new regime 2018 Q1.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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APRIL 19, 2018
At last, an interesting comment from a WPP insider about the departure of Sir Martin Sorrell. Stephen Allan (below), CEO of WPP’s biggest media agency MediaCom and a veteran of the UK and international media scene, has told the BBC that some people in WPP (including himself presumably) will feel “liberated” by SMS’ departure although.
All About Advertising Law
APRIL 18, 2018
We blogged in February about Epps v. Earth Fare , in which the Central District Court of California dismissed a lawsuit under the Telephone Consumer Protection Act (TCPA) because the plaintiff revoked her consent to receive text messages in an unreasonable manner. In that case, the plaintiff attempted to unsubscribe from further messages—in which case additional calls or texts would implicate the TCPA—but she did so with a verbose text message instead of simply replying “STOP,” as ea
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APRIL 18, 2018
In a digital age it’s always useful to remind oneself of the standard of the best print journalism and the New Yorker (now online too, of course) is a good place to look. Here’s author Ken Auletta on Sir Martin Sorrell, ex-head of WPP. It shows that Sorrell is a child of his time and.
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APRIL 18, 2018
WPP’s biggest rival Omnicom kept its head above water in the first quarter of 2017 with revenues up 1.2 per cent to $3.6bn with organic growth year-on-year of 2.4 per cent. Profits rose 9.2 per cent to $264m.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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APRIL 18, 2018
Former Channel 4 boss and St Luke’s founder David Abraham is bouncing back on the scene with the year’s most significant start-up, cross-discipline creative outfit Wonderhood Studios. Wonderhood claims it will forge a new production model by “bringing together skills and capabilities that until now have operated separately.” The new company is structured in the.
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APRIL 18, 2018
MullenLowe UK CEO Dale Gall is leaving after just 18 months in the hot seat, to be replaced by Jeremy Hine, a 20-year MullenLowe veteran. Gall, who came from then Lowe Group’s digital agency Profero, say he’s moving outside the industry. Gall’s last major move was the acquisition of independent London agency 101, which seems.
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APRIL 17, 2018
I have recently read two books on art. In one, William Gompertz suggests that all education should adopt the approach of art schools, which is to learn how to question, not simply to learn to regurgitate for exams. Learning to think should be an important part of education. (In passing, I have often wondered whether.
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APRIL 17, 2018
When the CEO and founder of a big public company resigns in a hurry over allegations of “personal misconduct,” seemingly involving some money, you might expect shareholders to be apprised of the result of the investigation. At the very least the need for one suggests corporate governance failings. But, in the case of departing WPP.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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APRIL 16, 2018
Ikea has come up with another lively ad thanks to the team at Mother. This one starts with a very dull party thrown by some ghosts dressed in white sheets, playing a desultory game of KerPlunk and nibbling on cocktail sausages. A gang of spooks – all dressed up in colourful Ikea textiles – crashes.
More About Advertising
APRIL 16, 2018
Martin Sorrell deciding to call it a day isn’t so surprising despite the gossip about the internal investigation. Can’t believe he dipped in to the Farm Street office tea money or was doing a Harvey with the interns. For me it is more about time, time to decide if the likelihood of choppy waters ahead.
More About Advertising
APRIL 16, 2018
Here’s a characteristically perky number from BETC Paris for Schweppes, trying very hard to be cool again against competition from the likes of Fever-Tree. If it’s clichés you may as well rattle through them. But what’s all this mangerbougerfr. nonsense about five a day? It’s tonic water not absinthe. The world’s gone mad (even the.
More About Advertising
APRIL 16, 2018
The Campaign/Nielsen billings for UK creative agencies have emerged and, as suspected, AMV BBDO’s long term lead has been cut, Omnicom sibling adam&eveDDB narrowing the gap to £96m. AMV had its first full year without Sainsbury’s and the gap may narrow further next year, or even disappear, as A&E will have Camelot, won from AMV.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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