AdvertiseMint
JANUARY 22, 2025
The rise of TikTok continues to provide businesses with unprecedented opportunities to reach a vast and engaged audience. Crafting effective TikTok ads requires an understanding of both the platforms unique characteristics and also the use of a TikTok advertising agency. By utilizing TikToks native ad formats and advanced targeting , businesses can create compelling and high-performing advertisements.
Adweek
JANUARY 22, 2025
Live from Washington, D.C., it's the latest edition of MSNBC Live. TVNewser can exclusively reveal that the cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum alongside Georgetown University's Institute of Politics and Public Service. Scheduled to take place on the Georgetown campus on Jan. 30, this is.
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Seth Godin
JANUARY 22, 2025
For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my favorite LLM, but even Claude makes errors. Should we wait until it’s perfect before we use it?
Martech
JANUARY 22, 2025
Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Ad Tech Blog
JANUARY 20, 2025
Every remote engineer knows that while coding from a cozy home office has its perks, maintaining seamless collaboration across time zones can feel like herding cats with caffeine. Mastering remote engineering skills is not just a nice to have its the secret sauce that turns solitary code warriors into cohesive, high-performing teams. Identifying and honing the most critical skills for remote work has never been more essential.
Adweek
JANUARY 22, 2025
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 22, 2025
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.
AdExchanger
JANUARY 22, 2025
Most brick-and-mortar retail is blowing it. Amazons grocery and pharmacy businesses grew at unexpected rates, earning surprised callouts from investors last year. Meanwhile, membership-based chains like Sams Club and Costco are thriving, too. But those are the walled garden exceptions of the retail world. What about retail stores where people just walk in and shop?
Adweek
JANUARY 22, 2025
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O'Hara will co-star alongside each other once more for Michelob Ultra's Super Bowl 59 campaign. This time, the pair don't find themselves in the afterlife, but rather on a tennis court.
Seth Godin
JANUARY 23, 2025
“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods for creativity, strategy or marketing, even though they will help me get unstuck.
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Martech
JANUARY 22, 2025
After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.
AdExchanger
JANUARY 20, 2025
Deal curation captured the ad industrys imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals. Even on the sell side, SSPs have been curating private marketplaces (PMPs) for years. […] The post Publishers Fear They Missed Their Chance To Cash In On Curation appeared first on AdExchanger.
Adweek
JANUARY 23, 2025
Infinite Reality, an augmented reality-focused startup, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality's $3 billion funding round, announced Jan. 8, which puts the company's valuation at an estimated $12.25 billion, according to Infinite Reality.
Seth Godin
JANUARY 18, 2025
The experience of the now is often more vivid than a distant memory. As a result, we can make decisions in the future without enough regard for how we felt the last time we were in a similar situation. Here’s a simple hack that can inform your decisions… You know someone who recently got the flu. Perhaps they were sick in bed for weeks, or even needed medical attention… Write down what happened (and how it made you feel) and put it in your calendar for September 16th.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 22, 2025
Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay is beginning to look like its John D. Rockefeller. Clay has a couple of proffers that it hopes will excite users. First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects.
Ad Monsters
JANUARY 24, 2025
A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases.
Adweek
JANUARY 24, 2025
While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more. Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising.
AdExchanger
JANUARY 20, 2025
House Judiciary Committee Chairman Jim Jordan recently initiated investigations into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies based on concerns that brands are not advertising on conservative social media platforms like X. Jordan has also opened an inquiry into the merger of Omnicom and IPG based […] The post Brands Have A Right To Control The Ad Placements Around Political Content appeared first on AdExchanger
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 22, 2025
Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra
Ad Monsters
JANUARY 22, 2025
Google’s policy shift raises key questions about data, targeting, and trust. In late December, Google made an announcement that took many by surprise. The company will allow advertisers to target audiences using their IP addresses starting next month. This isn’t an insignificant move, and many wonder what it means for the industry. Is it a step towards balancing privacy with advertising effectiveness?
Adweek
JANUARY 23, 2025
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's.
AdExchanger
JANUARY 23, 2025
The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees. Some publishers didnt survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling […] The post Down But Not Out: Publishers And Ad Tech Punch Back In 2025 appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JANUARY 24, 2025
I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.
Ad Monsters
JANUARY 23, 2025
FAST channels are booming, with viewership up 55% as consumers seek free, high-quality content. TMBs Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift. The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services.
Adweek
JANUARY 23, 2025
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on.
illumin
JANUARY 23, 2025
In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JANUARY 20, 2025
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.
Basis
JANUARY 23, 2025
The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. However, at their core, they remain quite simple. On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts.
Adweek
JANUARY 22, 2025
In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta's controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies.
AdExchanger
JANUARY 24, 2025
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post Until the Wheels Fall Off: How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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