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JULY 20, 2017
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant to your products or services can be incredibly lucrative. Visibility in the search results can.
Gods of Advertising
JULY 18, 2017
One develops habits as a copywriter. For instance, I need to see what words look like in a layout to truly assess them properly. The art directors were right: a block of copy is a visual. It needs to look right. Losing a word or two in order to accommodate the visual is not compromise; it’s part of creating good copy. Seeing your words in a layout provides concrete proof that what you’ve written is right.
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Advertising to Baby Boomers
JULY 21, 2017
Nothing I can think of is as lively and chipper as television in its final throes. If we were all handed death sentences and began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it. In fact, TV’s leisurely demise sounds just like normal, invigorating life to me. The death knell first chimed in 2006: Let's Just Declare TV Dead and Move On The poll may be more of a simple testament to the fact that as people spend more time on the Internet, te
All About Advertising Law
JULY 21, 2017
Continuity, or “negative option,” marketing is a popular and convenient way for consumers to subscribe to products and/or services, receive new issues, receive product replenishment, or continue a service by making automatic payments at predetermined times. From skincare to dietary supplements, to groceries and periodicals, the popularity of continuity-based marketing with consumers is soaring.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 21, 2017
Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months of “data-based insight.” And, possibly, the realisation that none of them were any good but.
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JULY 19, 2017
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and yet it’s argued that an obsession with them can stifle creativity, experimentation and bravery. It.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 19, 2017
It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of promoting Audi used cars – which, of course, you’re allowed to inspect. From Ogilvy Beijing it seems. Audi (as.
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JULY 21, 2017
Korean car maker Hyundai is going in to bat in the luxury stakes with the new Genesis range. German agency Jung von Matt has been given the ad task and has produced this appropriately glitzy number, set in Hollywood. Cool and capable, as is usually the case with this agency. MAA creative scale: 8. It’s.
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JULY 20, 2017
MullenLowe doesn’t sound the most exciting of agencies but there’s usually a surprise around the corner and this time it’s the Interpublic-owned agency’s plan to buy London independent 101. The Lowe component of the merger with US-focussed Mullen has been decimated by the departure of just about every senior manager and creative with the main.
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JULY 20, 2017
TBWALondon has hired new creative and planning chiefs in a search led by Lucky Generals, the agency it bought a majority stake in back in February. Saatchi ECD Andy Jex has joined as CCO and MullenLowe planning chief Anna Vogt as CSO (both below). Daniel Hambury /Stella Pictures TBWA Worldwide CEO Troy Ruhanen says: “I’m.
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More About Advertising
JULY 20, 2017
Publicis Groupe seems to have stopped the rot in the first half of 2017, with increased net income of €387m against €381m last year. Revenue was up 1.9 per cent to €4.75bn but organic revenue growth, the key measure for most analysts, fell by 0.2 per cent. In the second quarter of 2017 Publicis reported.
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JULY 20, 2017
CHI&Partners has hired Lean Mean Fighting Machine co-founder Dave Bedwood as a creative partner. Bedwood will report directly into joint ECDs Yan Elliott and Micky Tudor and CEO Sarah Golding (all below, Bedwood second right).
All About Advertising Law
JULY 19, 2017
As we previously blogged , the FTC went after several paint companies (Benjamin Moore, ICP, YOLO and Imperial Paints) for advertising that their paints were VOC-free when that claim was true only before colors were added to the paint. Time and technology march on, and several manufacturers thought they had solved this problem, proclaiming boldly that their colored paint offers “zero emissions,” “zero VOCs” and “no harsh fumes” with lots of pictures of cute bab
More About Advertising
JULY 19, 2017
The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender stereotyping” ads, with lots of people saying its too bossy boots/Big Brother (the book that is). Here’s a compilation of supposedly banned but, in most cases, undeniably funny ads (mainly from the US) which all.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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JULY 18, 2017
Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote – but the new IPA quarterly Bellwether Report says they’re actually planning to spend more, chiefly on digital. This despite doom and gloom about their financial prospects. So in Q2 2017 there’s been: *The largest expansion.
All About Advertising Law
JULY 18, 2017
Summer may just be heating up, but advertisers should already be thinking about and planning for the 2018 PyeongChang Winter Olympic Games because the “Rule 40” deadline is fast approaching. The opening ceremony of the PyeongChang Olympics isn’t until February 9th of next year, but advertisers that are not official Team USA sponsors but want to include Team USA members in campaigns that run during the PyeongChang Olympics must act by August 1, 2017.
More About Advertising
JULY 18, 2017
BMW has picked FCB as its agency in Canada, replacing long term incumbent Cundari, which is a compliment of sorts to FCB in London which has handled BMW for three years now and added some international work along the way (below). BMW is also expected to review its US account where the marque has been.
More About Advertising
JULY 18, 2017
New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from buyers with 35 deals in the first half of 2017, more than double the number (14) in the same period last year. It was the biggest half-year for deal volumes in the sector seen in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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JULY 18, 2017
The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age. These included the formatting of unspecified documents and an inability to confirm McCann’s status as a certified contractor, despite the fact that it has been agency of record for the Army for more than 11.
More About Advertising
JULY 18, 2017
Right then, some time in the future UK advertisers and agencies won’t be able to show ads featuring: *Family members creating a mess while a woman has sole responsibility for cleaning it up. *The suggestion that a specific activity is inappropriate for boys because it is stereotypically associated with girls, or vice-versa. *A man trying.
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JULY 17, 2017
Mother makes its debut for KFC with this campaign ‘the whole chicken,’ designed to show that it sources its chickens from proper suppliers, according to reports. Although that’s not immediately apparent from this. Mass market restaurants emphasise either the experience or the food, rarely both. Or something else if they can’t think of anything about.
All About Advertising Law
JULY 17, 2017
Eighty-eight percent of consumers are willing to pay more for healthier foods. Manufacturers have responded by focusing marketing campaigns on the health and safety benefits of their products, often at the expense of their competitors. But when Arla Foods portrayed a seven-year old girl defining a common hormone used to increase milk production in cows as “weird stuff” akin to a “six-eyed monster” with “razor sharp teeth” and electric fur, a Wisconsin federal
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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JULY 17, 2017
Australia’s Financial Review reckons Accenture paid $63m for creative agency The Monkeys and its sister design firm Maud, pretty toppy for a company that made $2.4m after tax on revenue of $21.6m last year. Apparently PWC was also interested but was outbid.
More About Advertising
JULY 17, 2017
It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the past seven years McCall (below) has been running easyJet – where she’s done pretty well although easyJet is now suffering badly from the sinking pound (which sends up its fuel costs) and a slowdown in.
More About Advertising
JULY 17, 2017
In this week’s #MediaSnack, Tom and David discuss the role of pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go away on holiday as well as the moment when pitches announced in Q2 start to.
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JULY 16, 2017
IKEA’s ‘Wonderful Everyday’ from Mother is a wonderful campaign but is it running out of steam? Here’s the latest featuring a lion relaxing in an IKEA living room (lions relax for 18 hours a day it seems, only springing into action when hunger strikes). But, of course, there’s a twist. Nicely done but something is.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 21, 2017
The “Trump bump” which briefly materialised in the US following the election of himself seems well and truly over and it’s hitting the big marcoms groups. Omnicom’s global revenue dipped two per cent in Q2 2017 despite a strong performance in the UK (where organic revenue rose 9.3 per cent) and Europe (up 7.8 per.
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