Fuel Lines
MARCH 29, 2017
Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a huge challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing.
More About Advertising
MARCH 30, 2017
Sunday April 2 is the ninth World Autism Awareness Day and French agency Herezie is making a pro bono contribution with this ad/mini-doc featuring young Enzo’s struggles. One per cent of the world’s children have been diagnosed with autism, mostly boys strangely. Autism is the Foster family business in some ways (wife and son both.
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All About Advertising Law
MARCH 29, 2017
Legal history is replete with stories of persons or companies turning a manageable legal problem into a more serious one by trying to hide or destroy evidence, see Watergate and Arthur Anderson/Enron for two notable examples. A recent case involving a bus company executive provides a good case study in what not to do when facing a government investigation and the consequences of trying to hide or destroy evidence in an investigation.
AdPulp
MARCH 30, 2017
Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more t**s and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
MARCH 27, 2017
“I have a gun in my hand but all I really want to do is talk.” Sometime during this season (7) of AMC’s hit series, The Walking Dead the show toppled over its own hubris and died. “Jumped the Shark” as it’s often called in popular culture. Though leaping over an apex predator would be more exciting than the demise of this once wonderful show.
More About Advertising
MARCH 30, 2017
MullenLowe London has won the global AksoNobel consumer business, worth about S50m, in partnership with MullenLowe Brazil. AksoNobel’s main brand is Dulux. The business moves from BBH, which tried hard with Dulux but never quite cracked it. MullenLowe pitched against Publicis, BBDO and TBWA so that makes it a good win for the agency which.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 28, 2017
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]. The post Vapormax To The Stratosphere appeared first on AdPulp.
More About Advertising
MARCH 31, 2017
The resolutely male Cannes Lion is having his big cat-eared credentials questioned by activist group Creative Equals along with agency CP+B London. They think the statuettes should now be half lion/half lioness as a commitment to gender equality.
More About Advertising
MARCH 31, 2017
Y&R London is making its eagerly-waited debut for the UK’s Premier League (now a worldwide force in football) with a new campaign showcasing its Premier League Primary Stars community programme. The free curriculum-linked teaching resource for parents, teachers and pupils aged 5-11 features footballers including Manchester City’s Kevin De Bruyne, Chelsea’s Gary Cahill, Tottenham Hotspur’s.
More About Advertising
MARCH 31, 2017
London adland – some bits of it anyway – will be all of a flutter as Mondelez International is reviewing the Cadbury chocolate account at Fallon. Cadbury UK and Ireland has a new marketing director in Francesco Vitrano, one of whose tasks is to put some fizz and vim into Cadbury advertising which it hasn’t.
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More About Advertising
MARCH 29, 2017
Sorry for the interruption to the aforementioned customer service – we’ve been off-air for part of the day. Broadband supplier Virgin Media, according to one of its multifarious call centres, decided to apply a “software upgrade” to our service today. Without telling anyone. Even though it had already told us – by the rather more.
More About Advertising
MARCH 28, 2017
Always wondered why Grey Advertising was called something as boring as “grey’ – it once was really as boring as grey of course – and now we know: it was founded 100 years ago by two Jewish entrepreneurs called Valenstein and Fatt. Whether Laurence and Arthur (Fatt) changed it through a fear of anti-semitism or.
More About Advertising
MARCH 28, 2017
BBH Sport has won online betting and gaming pioneer bwin’s pan-European account. Bwin, now owned by Isle of Man based GVC Holdings, offers up to 30,000 betting markets a day in more than 90 different sports. The company is the brand leader in Germany, France, Italy and Belgium and sponsors La Liga clubs Athletico Madrid.
AdPulp
MARCH 25, 2017
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]. The post Arby’s: We Have The Meats appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MARCH 31, 2017
There were some really good ads in March, lots of nine scores, but one stood out – Droga5 London’s debut campaign for Seat. This is tough on FCB Inferno’s new Sport England ad, and others, but car advertising is a huge waste land, rubbish piled on go-faster rubbish.
More About Advertising
MARCH 31, 2017
Another year, another Advertising Week. With Cannes on the horizon and SXSW just behind us, ‘tis the season of advertising festivals. Meaning all the same faces in all the same places saying the same things, with a trendy buzzword thrown in for good measure. But what happens when you commit to a whole week of.
More About Advertising
MARCH 31, 2017
18 Feet & Rising ECD Anna Karpen chooses the master of British TV advertising as her Ad Hero. John Webster (below) is arguably the person who had the longest reign as undisputed champion of the best work. He certainly wrote more of the most applauded TV ads than anybody else. John’s work is so well.
More About Advertising
MARCH 31, 2017
It’s that time of year and the following pings into the inbox. “YouTube superstar Korean Billy has been announced as the new Chief Communication Officer at London-based creative agency Cheil – and his first job has been to make one of his trademark videos translating the strange slang used in the world of advertising. The.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 31, 2017
Trevor Chambers (below) is a senior integrated creative director of over 30 years. He joined Cubo Group in 2011 and is now group creative director. He set up Real Time Interactive with Phil Jones in 1994 which grew to over 110 staff and worked for clients including Diesel, Canon, The FA, PlayStation and The Premier.
All About Advertising Law
MARCH 30, 2017
The plaintiffs’ bar is at it again, this time with a new target—the shipping and handling fees that retailers charge consumers in the course of delivering a product. We may think in the day of Amazon Prime that when we shop on the web the product should arrive at our door for free. But there are obviously costs associated with mailing the items we buy online, costs that don’t exist when we pick up in store.
More About Advertising
MARCH 30, 2017
Has there been a more nerve-jangling product launch than Samsung’s new S8 phone? After the S7 debacle (in some the battery caught fire) you could have forgiven Samsung (which has a pretty mind-bending number of problems to face, like the CEO being in jail in South Korea) for playing it safe. But the S8 in.
More About Advertising
MARCH 30, 2017
David Droga is this year’s choice as Lion of St Mark, the Cannes International Festival of Creativity’s lifetime achievement award. Droga’s Droga5 is Cannes’ currently independent agency of the year and, in his time, Droga has won buckets of lions at Publicis, Saatchi & Saatchi and his own shop. He’s the seventh winner (named after.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MARCH 30, 2017
The wonders of modern posters are quite something – do we really want to be challenged or play games on the street? – and AMV BBDO is pretty good at such. Here’s a new one for Cancer Research UK testing our wind power to see if we should give up smoking. With Clear Channel, Grand.
More About Advertising
MARCH 30, 2017
Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. Which shows pretty clearly the changing nature of the ad market. Sky’s figure is nothing.
More About Advertising
MARCH 29, 2017
Publicis called its recent reorganisation the “Power of One” but it seems that French rival Havas is leading in the one-ness stakes. Boss Yannick Bolloré (below) recently merged Havas creative and media – thereby shipping out some executives – and now it looks as though the group’s second network – Arnold Worldwide – is heading.
More About Advertising
MARCH 28, 2017
Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s part) and then pay him £20m net (somehow or other) to try to bring back.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 28, 2017
Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this won’t come as a surprise. And that curly is beautiful too, of course. Most women’s.
More About Advertising
MARCH 27, 2017
HSBC and agency JWT London have produced their second ad in the ‘Onwards’ campaign, this one pushing its one day mortgage approval service. Suspect it doesn’t mean they’re all approved in one day. Anyway here we have a dad finding an escape route from 5am starts for his daughter’s swimming practice. Neat enough but does.
All About Advertising Law
MARCH 27, 2017
Last week, the Federal Trade Commission (FTC) and the National Association of State Charity Officials (NASCO) hosted “ Give & Take: Consumers, Contributions, and Charity ,” a conference exploring consumer protection issues in the changing landscape of charitable giving. Day One of the conference kicked off with introductory remarks by Acting Director of the Bureau of Consumer Protection Tom Pahl, as well as Colorado Attorney General Cynthia Coffman (Day Two was not open to the pu
More About Advertising
MARCH 27, 2017
Havas has poached OgilvyOne global managing partner Chris Slough to head its GSK digital and content business. Slough (below) previously worked on flagship OgilvyOne accounts British Airways digital and Nestlé. At Havas Slough will work on GSK’s consumer healthcare business in London, New York and Singapore, spanning new brands in oral health, pain relief, respiratory.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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