More About Advertising
NOVEMBER 4, 2016
By James Whyms and Luke Power at Ciesco WPP, the world’s largest marketing group, reported revenue growth of 23.4% to £3.6bn ($4.7bn) for the third quarter of 2016 as it benefitted largely from the weakening pound. The underlying like-for-like, or organic, revenue growth was 3.2%. Net sales, the most meaningful and accurate reflection of WPP’s.
Gods of Advertising
OCTOBER 29, 2016
The paradoxical Chicago Cubs. The brand succeeds even when team doesn’t. Can “sucking” be a brand virtue? The notion seems counter-intuitive but I wonder if in some cases sucking might actually benefit a brand. I should define sucking. For the purpose of this discussion, I mean the act not being good. For example, I suck at golf. I can’t even hit a ball off the tee.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Advertising to Baby Boomers
NOVEMBER 4, 2016
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Hungry? Senior Nutrition Fellow Ruth Kava sez to Food Purveyors: Ignore Baby-Boomers at Your Peril … “How amazing. How astonishing. How pathetic.” That’d be Dick Stroud wondering about Marketers discovering the importance of the 50-plus once again and again and again … Advertising campaign gone wrong : The idea of people over fifty driving their cars is so appall
All About Advertising Law
NOVEMBER 2, 2016
Among other things ( National Pizza Month , anyone?), October was Breast Cancer Awareness Month and the Washington Post recently published an interesting article about the connection between retail apparel marketing and breast cancer awareness efforts. The combination of the two – “pink marketing” – is as ubiquitous during the month of October as Halloween candy and pumpkin-spiced lattes.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
NOVEMBER 4, 2016
London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and paid social media placement account after a pitch. AllTogetherNow, part of The&Partnership, has been tasked with with rethinking how the fashion brand approaches its social activity to increase brand affinity with its target audience of.
Gods of Advertising
NOVEMBER 1, 2016
“Let’s play two.” -Mr. Cub, Ernie Banks. I grew up in the shadow of Wrigley Field, which, though now hard to believe, was a sketchy neighborhood at the time. It was really only safe during Cub’s games. But on those days it seemed the sun always shone. If you weren’t at the game you could hear it blaring on “Chicago’s own” WGN, from literally every open window and door.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 3, 2016
I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up to them, not down to award winning work for dog shelters and glue companies. Wieden’s P&G Olympic mum’s spot is well worn territory – but a truly global effort that pulls the heart strings The.
More About Advertising
NOVEMBER 2, 2016
We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and Sisters. I’ve chosen three films which are all long format, and absolutely beautiful to look.
More About Advertising
NOVEMBER 4, 2016
Anomaly won Diageo’s Gordon’s Gin account from BBH a while back and the avowed contrarians have produced a new “brand platform” – “Shall We.” – which, miracle of miracles, celebrates the joy of drinking. Which you see hardly any of in booze advertising these days, as we’re all supposed to be counting units in a.
More About Advertising
NOVEMBER 2, 2016
Another week done and dusted, another huge sack of shredded paper heading off to the recycling bin, Snapfax fans. Once again, we’ve been satisfying the voracious appetite of our fax machine fed from the internet, which is in turn attached to a somewhat savage shredder, to uncover this week’s favourite shreds across our fine country.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
OCTOBER 31, 2016
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below) had to try to sound downbeat about the UK’s Brexit vote even as the fall in the value of the GBP (about 18 per cent currently) sent WPP’s earnings into the stratosphere; third quarter 2016.
More About Advertising
NOVEMBER 4, 2016
Thursday 3rd November 2016: HMD Global, the company founded in May 2016 to create a new generation of Android-powered Nokia smartphones, feature phones and tablets, has appointed Mother as its lead global agency. The appointment follows a global pitch. HMD Global CMO Pekka Rantala says: “Nokia is a truly iconic, globally recognised and trusted brand.
More About Advertising
NOVEMBER 1, 2016
Martin Sorrell (as he then was) built WPP into a £22bn advertising behemoth by buying big agency brands (JWT then Ogilvy then Y&R then Grey) in the days when they planned and bought media as well. Now they don’t the focus of the company has shifted considerably with its GroupM media trading operation (acting for.
More About Advertising
NOVEMBER 4, 2016
Not sure if these are the ‘best’ of the year, but the three that come to mind as grabbing my attention and holding it are: Virgin Media – Be the Fastest Hostelworld – In Da Hostel And the Tate press ad about Francis Bacon. Each of these got its point across in an entertaining, thought-provoking.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 2, 2016
What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R. But the company seems incapable of telling us anything interesting. Maybe it’s got nothing much.
More About Advertising
OCTOBER 31, 2016
On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report. Nearly five months since the report was published, consultants are still finding advertisers who have yet speak to their agency about its.
More About Advertising
NOVEMBER 1, 2016
R&R Ice Cream, based in north Yorkshire, is Europe’s biggest ice cream maker and second in the world after Unilever – bet you didn’t know that. Next year it celebrates 50 years of the rather antique-sounding Fab ice lolly and it’s appointed independent UK agency Isobel to handle a £1m campaign to celebrate. Isobel already.
More About Advertising
OCTOBER 31, 2016
Richard Neish is managing director of pioneering London digital agency Dare, now owned by Oliver Group. He began his career at Tribal DDB before moving to another DDB agency Red Urban. He joined Dare in 2009, becoming managing partner, before being promoted to managing director earlier this year. Desert Island Ads Health Education.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 31, 2016
We suggested that Wieden+Kennedy’s ‘Bud Light Party’ campaign for AB InBev with Amy Schumer and Seth Rogen was a high wire act and so it’s proved: agency (and client) have just fallen off it. Here’s the Super Bowl launch ad. Now the campaign has been pulled with Bud Light apparently losing 0.65 per cent market.
More About Advertising
NOVEMBER 4, 2016
On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact a recent survey of US agency workers by Campaign are suffering from declining morale.
More About Advertising
NOVEMBER 1, 2016
It’s that time of year again and we’ll be doing our best to bring you the best ads (and the worst, of course) this Christmas – until exhaustion sets in. Which may be sooner than you think. First up is Burberry with what it calls a “cinematic trailer” celebrating the brand’s 160th birthday. This stars.
More About Advertising
NOVEMBER 2, 2016
JWT chief communications officer Erin Johnson, who’s suing JWT over former global CEO Gustavo Martinez’s allegedly sexist and racist behaviour, is returning to work. Which should make for some interesting communications. New JWT CEO Tamara Ingram said in a memo: “I want to let you know that Erin Johnson has decided to return to J.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 3, 2016
Upscale London department store Harvey Nichols – which has won more top ad awards over the past few years than Unilever – is launching a new campaign in partnership with two Italian government departments claiming it’s pinched the best of Italy. Called ‘Britalia,’ from long-serving adam&eveDDB. So we have two Italian stereotypes being stereotypically Italian.
More About Advertising
NOVEMBER 3, 2016
British Airways owner IAG (which also owns Iberia) is reviewing its creative and media accounts – at BBH and Carat respectively. The review seems to be procurement led, increasingly the way these days. IAG is under the cosh, reporting a profit fall and worried by the implications of Brexit. BA used to be the blue.
More About Advertising
NOVEMBER 3, 2016
Now here’s a funny thing. Campaign reports today that Vodafone is talking to agencies outside its WPP fold about its £50m creative account despite all the hoopla, in Campaign strangely enough, about Grey’s new Christmas ad. Apparently Vodafone’s new UK commercial director Glafkos Persianis wants to focus on Vodafone’s “core strategy” rather than additional benefits.
More About Advertising
NOVEMBER 2, 2016
Adam&eveDDB seems to be gaining some purchase in America; it’s been doing Mars’ Temptations cat treats for a while now and my spies tell me it’s also been whizzing too and fro across the pond on other projects. Here’s the latest Temptations for the ghastly ‘holiday season’ featuring some pleasingly anarchic felines.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 3, 2016
Adam&eveDDB’s eagerly awaited John Lewis Christmas ad surfaces next week – I’m told it’s a cheerier effort than last year’s ‘Man on the Moon’ – and agency, retailer and media agency Manning Gottlieb OMD have won their second IPA Effectiveness Grand Prix (the first was in 2012). The somewhat labour intensive award is awarded every.
More About Advertising
NOVEMBER 3, 2016
Last year’s AMV BBDO Christmas campaign for Currys PC World starring Jeff Goldblum won buckets of awards at all the big UK awards shows. This year’s effort – ‘Get It Right’ – is a more modest affair, seeming to owe a little to Harvey Nichols’ ‘Sorry I spent it on myself’ although AMV won’t thank.
More About Advertising
NOVEMBER 2, 2016
It’s no doubt lazy to say that social media et al. is making idiots of us all. Trouble is it seems to be true. A new report from J. Walter Thompson’s Innovation Group called The Political Consumer claims that consumers are becoming more politicised and expect brands to take sides. Why? Admittedly the survey of.
All About Advertising Law
NOVEMBER 3, 2016
It has been almost a decade since a water-drinking contest held by an Entercom’s Sacramento radio station resulted in the death of a contestant, but the Federal Communications Commission (FCC) has a long memory. Last week, the FCC issued a Hearing Designation Order (it can be found here ) to determine whether the license held by Entercom – one of the largest station owners in the country – should not be renewed based on new information about the “Hold Your Wee for a Wii” contest.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
99 
Let's personalize your content