Single Grain
FEBRUARY 14, 2020
Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd.
More About Advertising
FEBRUARY 13, 2020
If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts. As it stands, it’s a compelling 60 seconds of film that makes the KFC joint seem very stylish — unlike the deep.
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AdPulp
FEBRUARY 13, 2020
Ian Sohn of WPP is 48 years old. Old enough to have gained the critical experiences and insights that lead one to wisdom. He shared some of his knowledge with Adweek, recently. The article is behind the trade magazine’s paywall, but Sohn kindly provided a PDF version for non-subscribers. I love how Sohn says (in […].
Gods of Advertising
FEBRUARY 13, 2020
You walk through your house singing U2 or humming the theme from I Dream of Genie. Inane or sublime, the content literally could be anything. And often is. Usually it’s just the chorus. Rarely do you even get the words right. But you sing. Your family hears you. Does it reassure them? Dad is always singing. He must be happy. Or does it make them nervous?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
FEBRUARY 10, 2020
Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks? Worried about plagiarism when a writer mentioned “copywriting”?
More About Advertising
FEBRUARY 10, 2020
So are prime minister Boris Johnson and his chief adviser Dominic Cummings (Dom as his friends call him, assuming he has any) a danger to democracy? Well they might be if you think media access to our elected leaders is an importqnt part of it. Lobby hacks (accredited political journalists) walked out of an EU.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
FEBRUARY 13, 2020
The FTC has issued a Proposed Notice requesting public comment on whether to make changes to its Endorsement Guides (“Guides”) as part of the agency’s periodic retrospective review. This review will serve as a key opportunity for industry participants to shape what happens next by showing what they are seeing in the marketplace when it comes to endorsements and testimonials, consumers’ understanding of them, and the effects of new technology and platforms.
Single Grain
FEBRUARY 12, 2020
Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Good CX comes down to the highest standards for providing customer service.
More About Advertising
FEBRUARY 14, 2020
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with Amazon reportedly accounting for two per cent of global adspend on its own (about $14bn.
Gods of Advertising
FEBRUARY 12, 2020
Everyone experiences situational depression. Conflict. Unresolved resentments. Sometimes it really is just the humidity. Having a bad day. You either accept the situation or change it. Regardless, it always ends. It is not clinical. Professional help and medicine are seldom required. What you are experiencing is neither clinical nor situational. Sadness descends upon you like mist.
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AdPulp
FEBRUARY 14, 2020
When was the last time you took a train to a romantic destination? Whatever your answer, today is a good day to make plans, thanks to Amtrak’s holiday promotion. From yesterday through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30, […].
All About Advertising Law
FEBRUARY 14, 2020
Last week, the FTC entered into a settlement with LendEDU, a lead generation website that compares and ranks student loan and other financial products, and three of its officers. According to the FTC, LendEDU heavily promoted its website to consumers as offering “objective,” “accurate,” and “unbiased” product information, when, instead, it offered higher rankings and ratings to companies that paid for placement — a practice known as “pay-to-play.”
More About Advertising
FEBRUARY 12, 2020
As we’ve noted before, Sir Martin Sorrell used to say that Omnicom was good at operations but had no strategy, although SMS has been kinder since he quit WPP for S4Capital. No strategy seems to be paying off as the US market leader posted posted organic growth of 3.5 per cent in Q4 2019 and.
Smarty Ads
FEBRUARY 14, 2020
If you acquired a white-label solution like SmartHub - congratulations! It means you’ve overcome the major challenges of building advertising platform from scratch. Now that you use Smarthub, you get all the necessary system resources at your fingertips to manage and tune your exclusive marketplace according to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SODP
FEBRUARY 12, 2020
We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers.
Gods of Advertising
FEBRUARY 9, 2020
As a child you feared an impending ice age more than global warming, like the one you were taught befell the dinosaurs. You remember winter in Chicago as eternal, the city defined by it. Wind chill. Polar vortexes. Snowmageddon! From the car, you’d stare at the vast, frozen lake, observing the gulls huddled on chunks of blue-white ice surviving barely, or the poor soul walking his dog amid the ruts passing for sidewalks.
More About Advertising
FEBRUARY 12, 2020
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who (less often than hitherto) want smooth chins. ‘Made of What Matters’ from Saatchi & Saatchi.
Smarty Ads
FEBRUARY 13, 2020
We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 13, 2020
If you’re going to riff on Valentine’s Day you may as well find the biggest canvas you can and that’s certainly the case with dessert brand Gü in this timely interactive campaign. Gü is inviting dessert lovers to submit romantic tweets inspired by love songs – with a Gü twist – via the UK’s largest.
More About Advertising
FEBRUARY 11, 2020
Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they’re one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that way. But eagle-eyed readers may spot an appealing yellow box on the top right corner of.
More About Advertising
FEBRUARY 13, 2020
The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019. Organic revenue growth was down across the board, 12.3 per cent in Asia Pacific, home territory. Dentsu Aegis Network (DAN) its business outside.
More About Advertising
FEBRUARY 13, 2020
Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s $619m. In Q4 US organic growth was 2.1 per cent compared to 4.1 per cent.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 12, 2020
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite.
More About Advertising
FEBRUARY 11, 2020
S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem to have mellowed him. In an Ad age podcast he refers to the way all the holding companies, especially his old creation WPP, are trying to major on “digital transformation,” observing of the so-called legacy.
More About Advertising
FEBRUARY 14, 2020
Valentine’s Day is an occasion to tell your loved one how much you care. To make them feel special. Love has been celebrated in songs, poems and paintings for as long as can be remembered. We are all moved by this force – a crucial part of human interaction and something that has been celebrated.
More About Advertising
FEBRUARY 14, 2020
Brave, the London creative agency owned by Lagardère Sports and Entertainment, has bolstered its creative offer by hiring Paul Pearson as a creative director from Karmarama. Peardon worked at the Accenture Interactive-owned agency for six years. Brave has also hired copywriter Rachael Kendrick from Ogilvy. Pearson (left) says: “After six great years at Karmarama, it.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 14, 2020
What difference does a name change make? RBS (Royal Bank of Scotland as was and still majority owned by the UK government after nearly bringing the nation grinding to a halt in the banking crisis) is changing its name to NatWest Group after its biggest brand. RBS still has its problems, notably the residue of.
More About Advertising
FEBRUARY 13, 2020
What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just another smallish French car – call the ad agency. And there isn’t anyone much better.
More About Advertising
FEBRUARY 13, 2020
Have a heart, it’s St Valentine’s Day tomorrow. Not so sure you’ll want to experience it quite the way it appears in another diverting PlayStation ad from adam&eveDDB – from the ‘Alien’ school of romance. More heart attack than heart, perhaps. This was our Campaign of the Year last year and good to see it’s.
More About Advertising
FEBRUARY 11, 2020
Nobody really knows how continental travel is going to change for Brits post Brexit but the Eurostar train service still has a lot going going for it, with more people becoming more disenchanted with air travel in particular – emissions, unreliable schedules, the horror of airports and the business of getting to them. not to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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