September, 2022

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Trevor Noah Announces Surprise Daily Show Exit

Adweek

After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV.

Audience 282
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How to Properly Execute a Lead Gen Strategy in Two Months

Ad Rants

What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.

Audience 175
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A New competitor: AWS CodeWhisperer

The Ad Tech Blog

A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer.

Ad Tech 158
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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be?

Marketing 114
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McDonald’s repackages Happy Meals for adults with cult streetwear label

Marketing Dive

Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers

Marketing 111
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As The Open Web Becomes More Real, Will Google Be The First To Fall?

AdExchanger

Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat.

Ad Tech 109
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Brands Risk Being Caught in the Crossfire of New EU Political Ad Regulations, Industry Bodies Warn

Adweek

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned.

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The Taste Of B t …

Rob Campbell

I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close.

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4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis?

SEO 113
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Heinz recruits vegetarian vampire for return of Tomato Blood ketchup

Marketing Dive

The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too &rdquo

Marketing 111
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The CTV Advertising Guide 2023 is Now Available to Download

VideoWeek

Today we’re delighted to be launching the digital edition of the CTV Advertising Guide 2023. You can download your free copy here. For years the connected TV landscape has been dominated by the paid subscription services.

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M&M’s Introduces a New Mascot All About Inclusivity

Adweek

Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers.

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How to Design and Optimize CTA Buttons That Increase Conversion Rate

Ad Rants

In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference.

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Fintech Is Banking On Influencers For Brand Building

AdExchanger

It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too.

Fashion 103
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Be Metallica, Not The Eagles …

Rob Campbell

I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone.

Audience 103
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Amazon ads top engagement ranking, but TikTok holds innovation crown

Marketing Dive

Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital

Marketing 103
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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands.

CPM 103
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Nike and Zendaya Honor Serena Williams: ‘By Changing Nothing, She Changed Everything’

Adweek

As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court.

Fashion 260
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BETC nails TV envy for Canal+

More About Advertising

One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.)

Media 97
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The Chaos Of Privacy Compliance In The US

AdExchanger

The US data privacy landscape is chaotic. The future of the recently proposed American Data Privacy and Protection Act is now decidedly up in the air, and states are passing their own privacy laws in the absence of a federal one, which makes compliance complicated.

Agency 102
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Cultural distress (and consumerism)

Seth Godin

For decades, marketers (and politicians) have been working to amplify cultural distress, a hack on our emotions. Not the tragic emotional distress of being unable to care for your kids, find a place to live or deal with trauma, but the invented cultural distress of modern industrialized societies.

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What Starbucks’ bet on NFTs says about the future of loyalty

Marketing Dive

The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow

Marketing 103
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Gaming Companies Are Levelling Up Their Ad Offerings

VideoWeek

Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build.

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As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications

Adweek

Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years.

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Nike pays tribute to Serena Williams as she bows out in style

More About Advertising

Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social media just moments after her defeat at the US Open on Friday night. Nike’s line is, “By changing nothing, she changed everything.”

Media 96
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Why Meta Is Investing Big In Business Messaging

AdExchanger

An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok.

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But first, we need to talk about it

Seth Godin

People don’t talk about end-of-life suffering or the cost of healthcare in the last year of life, so it never gets better. Instead, we pretend it isn’t an issue and the problem persists.

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Google search expansion could be wake-up call for marketers

Marketing Dive

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit

Media 100
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The Brexit-Led Broadcaster Exodus from the UK Appears to be Complete

VideoWeek

The European Audiovisual Observatory reported today that the number of broadcasters relocating away from the UK has fallen back to pre-Brexit levels, suggesting that an exodus away from the UK which was primarily caused by Brexit is now finally complete.

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Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

Adweek

New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products.

Food 254
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Budweiser kicks off World Cup bid – with own goal

More About Advertising

The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel.

Finance 94
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Comic: The Fear Of Finding Out

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Fear Of Finding Out appeared first on AdExchanger. Comic Strip digital media supply chain programmatic advertising

Media 99
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Longhorn Athletes to Benefit from New NIL Deal with Wrangler

AdPulp

University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one.

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Why brands are creating original songs for TikTok

Marketing Dive

McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform

Marketing 101
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Advertisers Quit Twitter Over Child Pornography Placements

VideoWeek

Advertisers are leaving Twitter due to their ads appearing alongside tweets trading child pornography, Reuters reported on Wednesday.

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Marketing Morsels: DraftKings’ Fresh Ball Smell, Flies Love Truly, Corn Kid Campaigns and More

Adweek

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances?

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Brands maintain a low key presence in wake of Queen’s death – but for how long?

More About Advertising

Following the death of Queen Elizabeth II last week, the mood for marketers has mostly been to stay quiet.