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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Morsel #1: DraftKings wants tennis fans to smell like balls
DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users can win by placing a bet on the US Open through DraftKings Sportsbook any time before Sept.
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