As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications

The agency is opening a museum to celebrate PR in the industry

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers.

Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star Pharrell Williams, who developed a new creative advocacy agency called Mighty Dream, that he will co-chair alongside Lisa Osborne Ross, CEO of Edelman U.S.

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