A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: The Fear Of Finding Out
By Nate Neal
SHARE:
Must Read
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.
How Chinese Sellers Are Quietly Reshaping US Consumer Habits
American consumers are buying more and more online products directly from Chinese manufacturers. It’s an important change, though many online shoppers are unaware.
T-Commerce Vs. Shoppable TV
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.
Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days.
Popular
-
Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
-
The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends
To build a first-party data strategy, the NY Post contracted Permutive and Prohaska Consulting for advice on monetizing its audience data and growing its addressable audience. The collaboration prompted Permutive and Prohaska to expand their combined services to all publishers.
-
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
-
OPINION: The Sell SiderMFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
-
Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.