Fuel Lines
SEPTEMBER 21, 2016
Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down. Agencies can temporarily get away with no planning.
More About Advertising
SEPTEMBER 13, 2016
Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as “state of the art drones.” Well it’s more interesting than the usual B2B stock shots.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gods of Advertising
SEPTEMBER 14, 2016
Freelancing be dancing… Forgive the delayed post. In absence of full time employment, I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.
Advertising to Baby Boomers
SEPTEMBER 23, 2016
An expurgated, slightly altered email exchange with a magazine publisher. No comments or explanations necessary : On Thu, Sep 22, 2016 at 7:12 AM, * wrote: Hi Chuck, I have read your book, Advertising to Baby Boomers, it's a great read and so true and I completely agree that the ad agencies are really falling flat when it comes to even keeping an open mind to advertising in a 50+ magazine.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
SEPTEMBER 29, 2016
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia.
All About Advertising Law
SEPTEMBER 29, 2016
Caribbean Cruise Line Settlement. A Telephone Consumer Protection Act (“TCPA”) class action litigation, Birchmeier et al. v. Caribbean Cruise Line Inc. et al., No. 1:12-cv-04069 (N.D. Ill.), has been winding its way through the court system for four years and finally settled this month. Caribbean Cruise Line and its co-defendants, who were sued for violating the TCPA by allegedly robocalling millions of individuals with offers for free cruise trips, will now pay between $56 million and $76 mill
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 23, 2016
China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be one) is inviting us (the young generation anyway) to “Defy Expectations” and choose the company’s.
Gods of Advertising
SEPTEMBER 20, 2016
Bono has a great line from a lesser known U2 song: “Some days have bouncers that won’t let you in.” Well, today was one of those days. In big ways and small I was vexed by unmet expectations. A rejection here. A late coming change order there. Computer problems. Trouble at the bank. Scheduling issues. Just a myriad of stuff. The day would not let me in.
More About Advertising
SEPTEMBER 15, 2016
US film and commercials director Alma Har’el (below) has launched Free The Bid, an initiative to ensure that at least one female director is included when an agency seeks triple bids on new projects. At present just under ten per cent of US commercials are directed by women. In Hollywood the figure is just seven.
More About Advertising
SEPTEMBER 13, 2016
McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are taking production more seriously now as clients squeeze margins and they try to reel back in production work that has gone outside to the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Gods of Advertising
SEPTEMBER 26, 2016
Much to admire in Apple’s new TVC for their latest iPhone 7. The plot is simple as all good commercials are. Despite a hellacious storm brewing, a serious bicyclist suits up to ride, including on his bike the water resistant iPhone, shown depicting his route with mapping technology. That’s essentially it. Yet, the details are what make this 30-second film spectacular.
More About Advertising
SEPTEMBER 7, 2016
Kayak is a nifty site that searches best deals for fares, hotels and car hire. It recently hired The Martin Agency New York and here’s the first campaign, out of the award-winning GEIKO songbook of short, snappy ads. Has someone at Martin recalled ‘If only everything in life was as reliable as a Volkswagen’ from.
More About Advertising
SEPTEMBER 21, 2016
That Maurice Levy is such a tease. The Maurice Chevalier of French advertising (below) has told a Goldman Sachs conference in New York that Publicis Groupe may announce a new CEO as early as November even though he’s not stepping down until May 20 2017. And even then the new CEO – no clues emerged.
More About Advertising
SEPTEMBER 29, 2016
Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
SEPTEMBER 22, 2016
Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has admitted “irregularities.” Dentsu says it’s investigating the allegations, first aired in Aussie publication Adnews.
More About Advertising
SEPTEMBER 14, 2016
Duchene Muscular Dystrophy is a wasting disease affecting about one in 3,600 boys. It leads to increasing difficulties as they grow older and a life expectancy of somewhere in the twenties. There is, as yet, no cure. Emily Crossley and Alex Johnson are mothers whose sons were diagnosed with the disease five years ago and.
More About Advertising
SEPTEMBER 15, 2016
Scotland’s media market, like all others globally, has been going through a period of massive transformation. The differences are strikingly clear to me now as I return after a seven-year hiatus spent working in Ireland. Digital, as we all know, is the key driver of this change, having fundamentally altered how businesses market themselves and.
More About Advertising
SEPTEMBER 27, 2016
Business Insider has produced its annual list of the 30 most creative people in advertising (or whatever we call it these days). Actually it should be the 30 most most creative on either side of the pond as they’re all US or GB. Reason, perhaps, being that it’s based on nominations (you can nominate yourself.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 22, 2016
Diageo has launched Haig Club Clubman, a cheaper variant of David Beckham’s Haig Club. Apparently the £45 price tag of the original was a “barrier” for some people. You don’t say. Anyway there’s going to be a print campaign, through adam&eveDDB presumably, so Diageo has unveiled a “behind the scenes” online film.
More About Advertising
SEPTEMBER 20, 2016
Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions (below) in August demonstrates. Dentsu topped the deal table in terms of numbers as well as the month’s biggest, 68 per cent of US CRM agency Merkle.
More About Advertising
SEPTEMBER 23, 2016
Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients anyway) reading: This is an issue confined to Dentsu in Japan. We are taking this.
More About Advertising
SEPTEMBER 26, 2016
One Louise Delage has been captivating much of France on Instagram with thousand following the chic Parisian and her party-loving lifestyle. But now charity Addict Aide and agency BETC Paris have revealed there’s a dark side to all that drink-fuelled partying. She’s an alcoholic, although you have to admit she looks rather well on it.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 23, 2016
Here’s another ‘unsung hero’ of the movie business forom Brothers and Sisters for cinema advertising contractor Pearl & Dean. Pearl & Dean, with its iconic music, is still synonymous with the great age of cinema and B&S has produced an epic homage to that era, based on a rediscovered Warner Brothers documentary about the making.
More About Advertising
SEPTEMBER 23, 2016
Giving a snare drum a good whack never did anyone any harm – on Bob Dylan’s Like A Rolling Stone (the moment Bob went electric) it’s been described as “kicking open the door to your mind.” Phil Collins’ In The Air Tonight is another famous example, famously borrowed by Fallon and Cadbury for the iconic.
More About Advertising
SEPTEMBER 27, 2016
Peppersmith, which makes dental mints and gum, has appointed Common Industry to develop a new brand campaign. Common Industry describes itself as an independent communications company that blends the brand strategy and creative abilities of an ad agency with the fast-paced news generation of a PR shop. Peppersmith, made from 100 per cent xylitol (a.
More About Advertising
SEPTEMBER 15, 2016
Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth world economy finally hitting the big holding companies? Over the past decade the likes of WPP, Omnicom, Publicis Groupe, Dentsu and Interpublic have seemed to defy gravity in, mostly, delivering higher returns in the face.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 20, 2016
the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at the chat fest. 4A’s president and CEO Nancy Hill (below) (who’s stepping down soon, who.
More About Advertising
SEPTEMBER 16, 2016
More of us are travelling by train, but less happy about it seemingly. So a newish entity called the Rail Delivery Group is running a mixed media campaign from M&C Saatchi, plugging its £50bn plan to improve the railways. It features a nifty redesign of the old British Rail logo. This is all fine and.
More About Advertising
SEPTEMBER 30, 2016
Lots of interesting campaigns around at the moment – or about to break. Anomaly won the Freeview TV platform from Leo Burnett late last year and is about to uncork a campaign with a suitably Anomalous twist. In partnership with DBLG, described as a “design-led creative agency” that seems to specialise in idents, it plans.
More About Advertising
SEPTEMBER 29, 2016
Omnicom media agency M2M recently lost founding client Estée Lauder to sister agency Manning Gottlieb OMD (OMD is Omnicom’s biggest media agency in the UK ahead of PHD) and now, maybe, we can see the reason behind this odd move. M2M is closing in the UK as OMG (Omnicom Media Group – all highly confusing.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
268 
Let's personalize your content