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For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing expedition. You fish for a specific fish with a particular bait, you fish away from the boat (the agency’s website) so you don’t scare off the fish.
Audi has moved its social media account from main UK agency BBH to specialist We Are Social. Audi UK head of marketing Nick Ratcliffe says: “The passion and expertise of We Are Social will enable us to further develop our marketing approach in the age of social media. We Are Social impressed us with its.
Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature. The post Fantastic Drug Commercial appeared first on AdPulp.
Yesterday, as a freelancer, I presented some work at a small shop in the city. Let me first say, I loved being back in the trenches and, thrillingly, on the working side of the table. Camaraderie with a dose of healthy competition tempered by humility is a recipe my creative soul thrives upon. Indeed, I think all creative people in Adland are nourished by this activity.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% were interested in receiving ads on their phone at all.
Since time immemorial Indians have attributed great fascination and pride to "location.” As any real estate agent will tell you, “There are three things that matter in property: location, location, location.” Ones “location” can help others draw inferences about your preferences, needs and consumption behaviors. In essence, the locations frequented by a user can help advertisers understand their real world behaviors and therefore location becomes critical to help users discover propositions that
More, almost live blogging, from the NAD conference. During the mid-morning hours yesterday, the conference group focused on strategies to get their claim substantiation right. The panel of Kat Dunnigan (NAD); Rebecca Bliebaum (Tragon Corporation); Jay Goldring (Boots Retail USA, Inc); Spring C. Potoczak (Novartis Consumer Health, Inc.); and moderated by David Mallen (Loeb & Loeb, LLP) focused on the sufficiency of different types of claim substantiation.
More, almost live blogging, from the NAD conference. During the mid-morning hours yesterday, the conference group focused on strategies to get their claim substantiation right. The panel of Kat Dunnigan (NAD); Rebecca Bliebaum (Tragon Corporation); Jay Goldring (Boots Retail USA, Inc); Spring C. Potoczak (Novartis Consumer Health, Inc.); and moderated by David Mallen (Loeb & Loeb, LLP) focused on the sufficiency of different types of claim substantiation.
All of a sudden it’s talent, talent, talent. Well it’s nice to know that there’s a future for people, at least until Artificial Intelligence takes over completely. Looking at some ads you might think it’s happening already. Yesterday Michael Lee described the new focus on talent in the US and now the even more famous.
Starting a business is risky business, indeed. Investopedia cites the SBA for some interesting numbers. Thirty percent of businesses do not survive the first two years. Fifty percent are lost in the first five. Only 1 in 4 make it to the 15-year mark. That is one source from five years ago. The numbers are […]. The post Growing Your Business Doesn’t Have to Hurt appeared first on AdPulp.
After almost 4 years, my agency and I are going through a conscious uncoupling. No tears. It happens all the time. Besides, four years in Adland is a good, long ride. Still, I loved that agency and I believe it loved me back. We were good. The admiration and fondness I have for my former colleagues cannot be understated. In particular, my creative team.
Lots of news services are writing about Baby Boomers & Housing & Retirement. This makes for good copy, but not new copy. New Senior Housing Raises Concerns Supply Will Outpace Demand From Baby Boomers By Liam Pleven … But it is difficult to predict what type of living arrangements they will seek out as they age, and when they may need senior housing, particularly given longer lifespans and changing attitudes about such types of housing.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the InMobi network. Relay - which Stripe announced at an event in San Francisco earlier today – lets retailers sell directly at the moment of discovery in the apps where consumers spend their time.
If there is one takeaway from yesterday’s panel on native advertising, it’s that sponsored content is not going anywhere in the foreseeable future. Although NAD has talked about it before, the FTC has held a workshop to address it, and of course, we’ve blogged on it , native advertising is still a hot topic. Native advertising, a form of sponsored content, is a fast-growing method for promoting products.
Visual effects giant MPC (formerly The Moving Picture Company) is expanding its LA business by moving to a new custom-built studio in Culver City from Santa Monica and has also made three senior hires. David Hoogenakker joins as head of business development from TBWA/Chiat/Day LA, Jeff Werner joins as head of production and Meghan Lang.
A beautiful home gives rise to many auspicious and lovely feelings. Lush green garden outside and nice interiors inside the home makes the person feel like heaven. This heavenly home experience is now in the chance of everyone. It is not a matter to be surprised but, commonly available with the assistance of Unique Builders […]. The post Challenging The Old Interiors With Trendy Remodelling Techniques appeared first on AdPulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Science. It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. I’m talking about one conspicuously large client that takes up as much space as all the others put together. Obviously, this “problem” has its upside. Namely billings.
ADWEEK said the most dangerous job in advertising i s new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US , the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance?
This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimize the impact on your revenues. Update to the InMobi SDK To ensure a smooth experience and minimize the impact on your monetization through our SDK, we plan to release full iOS9 support once the Gold Master build is available.
In contrast to the Dollar Shave case we wrote about recently , NAD and NARB recently gave us an example of a case they found to be falsely disparaging, notwithstanding the humor and hyperbole throughout. Everyone can agree that the DirecTV Rob Lowe ads (and their new series with Tony Romo ) are hilarious. Rob Lowe is in all of his glory as a DirecTV subscriber.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Diageo’s signature Johnnie Walker brand famously departed BBH at the end of last year. New broom Anomaly has come up with a new strategy in place of ‘keep walking,’ namely ‘instigators of change.’ One can see why they departed the glens but we are talking about whisky here. The new line is ‘joy will take.
Well here we go. The waiting is (nearly) over. Four years on from New Zealand in 2011 the Rugby World Cup 2015 arrives on our shores. Or to be precise – lands in England and Wales. But it hasn’t just arrived of course. Preparation started immediately after that last final in Auckland, and in fact.
Nobody ever actually tells you the truth about what they expect from you as CEO. Lot’s of blah about culture and creative work etc. Forget it. It is all about growth. You can do lots of other things brilliantly but it’s worth zip if you don’t create growth. You can only create stability by delivering.
Clare Styles is ECD of leading brand agency Brand Union. Among the clients she works on are Jaguar Land Rover, Vodafone and RBS. Prior to joining Brand Union she founded and ran independent design studio He Said – She Said. Desert Island Ads Thinkbox: Harvey & Rabbit – friends for life First on my list.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Niek Eijsbouts is creative director of SuperHeroes Amsterdam. Since 2006 he’s been a copywriter and creative director at several agencies including KesselsKramer and Happiness Brussels. At SuperHeroes he works for brands such as LG, Converse and ASUS. Desert Island Ads My Desert Island ads were curated by George Costanza. Advertising could learn from Seinfeld, with.
Why on earth is Albert Bartlett potatoes tying up with Ridley’s Scott’s forthcoming blockbuster The Martian? It’s not the most obvious brand connection after all. But The Martian stars Matt Damon as an astronaut stranded on Mars and struggling to survive and get home (in best gritty Bourne style). And one of the ways he.
Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the last two years, according to Nielsen’s latest biennial Global Survey of Trust in Advertising, which polled 30,000 online respondents in 60 countries. In the UK, the.
Engine’s customer engagement agency Partners Andrews Aldridge is opening its first overseas office in New York and has hired George Pace as CEO. Pace was most recently the SVP and client partnership director of St. Louis-based CRM specialist Ansira and has also held senior posts at Arc and Ogilvy. Partners works with E.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The Rugby World Cup kicks off tonight with England playing Fiji and Apple’s Beats by Dre is the latest brand to try to grab some reflected glory. This one, in a campaign by all-conquering R/GA (London branch), features England captain Chris Robshaw and the by now customary patriotic paraphernalia, this time Henry V (again) and.
It’s the 60th anniversary of the first TV ad in the UK (September 22) so expect of barrage of surveys and so on to mark the event. Here’s the first one broadcast, for Unilever’s Gibbs SR toothpaste, now known as Mentadent. I presume this was produced by Unilever’s then in-house agency Lintas. SR stands for.
JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and has produced some rather startling ‘findings.’ Just over 1000 18+ adults were surveyed in September last year by JWT Intelligence and this is what they found. *Consumers think TV ads are better (and more creative).
Here’s the FT’s view of the market shares of the big brewers, a matter of some interest as the world’s biggest – Anehuser-BuschInBev, itself the result of a mega-merger – seeks another with second place SABMiller. This would create a $250bn beer behemoth. On the face of it you wouldn’t think there’s a cat in.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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