Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and.
The Ad Tech Blog
NOVEMBER 2, 2022
Back when I was studying psychology, it was eye-opening the quote from Ernst Cassirer from “ An Essay on Man: An Introduction to a Philosophy of Human Culture.” “In the world of a fly, says Uexkull, we find only “fly things”; in the world of a sea urchin, we find only “sea urchin things.” And yet I’ve seen many founders trying to push non-developers things to their developers’ worlds.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 2, 2022
Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described "free speech absolutist." Something that makes that calculus easier? For most advertisers, Twitter wasn't a "must buy" platform to begin with, as it lacks the performance.
Martech
NOVEMBER 2, 2022
Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Bres spent a lot of his presentation focusing on interpersonal and leadership skills, which reveals how important he considers them for product management. .
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 2, 2022
Despite adding 2.3 million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that's plagued the larger industry landscape. Roku reached 65.4 million active accounts in the third quarter, which is a 16% year-over-year increase and up from the 1.8 million it added last quarter. Streaming.
Martech
NOVEMBER 2, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 2, 2022
The New York Times’s subscription-focused strategy seems to be paying off amid a downturn in ad revenue. The Times reported 8% YoY revenue growth for Q3 2022, “with subscription revenue. Continue reading » The post The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Game of Thrones is going from the crypts of Winterfell to the world of crypto. Top line On the winged back of the House of the Dragon finale, Warner Bros. Discovery Global Consumer Products and NFT platform Nifty's are announcing a new partnership for Game of Thrones digital collectibles. Between the lines With Game of.
AdExchanger
NOVEMBER 2, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a US judge blocked a merger between Penguin Random House and. Continue reading » The post Monopsony Gets Its Day In Court; Why Theory-First Works In Theory appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Elon Musk's first few days as "Chief Twit" have not gone over well with justice organizations and media watchdog groups. Nearly 50 of those organizations collaborated on an open letter to share their concerns with the social network's top 20 advertisers in the U.S. Issues raised in the letter include: a deluge of hate speech.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
NOVEMBER 2, 2022
If you think of livestream shopping in the US as a revolution, it’s a dud. Live video doesn’t cause mass purchasing by people shopping for groceries, home goods, clothes and. Continue reading » The post Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Metro-Goldwyn-Mayer is looking to make it easier for advertisers and media producers to license the likes of James Bond. Fresh off its acquisition by Amazon earlier this year, the nearly 100-year-old film distributor has a new artificial intelligence-powered tool that can locate clips based on search terms in lines of dialogue with a goal to.
AdExchanger
NOVEMBER 2, 2022
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach. The programmatic technology that automates ad serving on TV will have to be different from the rest of the digital ad ecosystem, said Pooja Midha, EVP of Effectv, the ad sales division of Comcast Ads. The post How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Saddle up, email marketers. The next few months are going to be the toughest season we've had in a while. Midterm elections and the holidays are converging this year, which is bad news for consumers' inboxes and marketing campaigns alike. With an influx of political emails and the chaos of the holidays, it's going to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
NOVEMBER 2, 2022
Epazz Inc, a mission-critical provider of metaverse solutions, blockchain cryptocurrency mobile apps, and cloud-based business software solutions, announced that it would start deploying the On-site Remote Assist (OSRA) product to its beta customers this quarter. Onsite Remote Assist (OSRA) allows field or remote technicians the ability to make onsite video calls to bring in experts via remote assistance.
Adweek
NOVEMBER 2, 2022
Even with a quarter full of strong content, Paramount+ hasn't yet summited. The streaming service added 4.6 million subscribers in the third quarter to reach 46 million, despite the removal of 1.9 million customers after SkyShowtime launched in the Nordics. The 4.6 million adds for the flagship streaming service are slightly lower than the 4.9.
Marketing Dive
NOVEMBER 2, 2022
The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.
Adweek
NOVEMBER 2, 2022
The trade association model is a time-honored one: Gather the leading lights of a particular industry to set business standards, challenge regulatory issues, host lucrative conferences and sponsored events and network. But can such a model be applied to addressing such a deeply complicated issue as diversity, equity and inclusion across advertising, marketing and media?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 2, 2022
Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. As inflation and supply chain disruptions changed how the world eats, foodies Tweeted through their shifting habits and preferences. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.
Adweek
NOVEMBER 2, 2022
Snap Inc. is kicking off a "major" partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap's virtual try on technology. Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with.
AdExchanger
NOVEMBER 2, 2022
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear inventory. Yet still, addressable TV remains a small piece of media buying, which the industry addressed at Paramount’s Addressable Now summit in New York City. The post Addressing Addressable TV’s Scale Question appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
With online crime and hacks an always present danger, the expert cybersecurity business unit of the Orange Group named Orange Cyberdefense aims to build a safer society. With attacks having increased by 13% on the previous year, the organization has released its first international brand campaign to warn small and medium-sized businesses of the threat.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 2, 2022
Introducing the first-ever system that gives creators control over content streaming across applications. Formless , Inc. announced the availability of the Beta version of SHARE, a protocol that provides digital content creators a way to distribute their music, video, podcast, and other experiences peer-to-peer using smart contracts. With SHARE, creators gain control of the streaming terms, including price, while maintaining compatibility across multiple applications.
Adweek
NOVEMBER 2, 2022
Crooked Media, home to podcast Pod Save America, and language learning platform Duolingo are teaming up to launch a new podcast on Nov.15 for language lovers, an eight-episode weekly series called Radiolingo. Radiolingo will cover all things linguistics, from curse words to the phenomenon of subbing and dubbing different languages, according to Crooked Media executive.
Marketing Dive
NOVEMBER 2, 2022
The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.
Adweek
NOVEMBER 2, 2022
Colorado, a pioneer in recreational cannabis sales, could make history again next week if voters pass the Natural Medicine Health Act during the midterm election. Proposition 122, placed on the ballot after advocates gathered 100,000 more signatures than required, would legalize psychedelic drugs like mescaline and psilocybin, better known as "magic mushrooms," for medical use.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 2, 2022
Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. Funding follows five consecutive quarters of accelerated annual growth, including recently surpassing $100 million in annual recurring revenue (ARR). Alation Inc., the leader in enterprise data intelligence, announced it has raised $123 million in a Series E financing led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures, with participatio
Adweek
NOVEMBER 2, 2022
Each year, the Shorty Awards recognizes dynamic purpose-led work from brands, agencies and nonprofit organizations from around the world through the Shorty Impact Awards. Just ahead of its 7th annual ceremony, the show has announced both its finalists and a new partnership with nonprofit Creative Ladder. "We are thrilled to partner with the Shorty Awards,".
Smart Insights
NOVEMBER 2, 2022
The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s … The post Steps towards an ongoing employee training and skills development plan appeared first on Smart Insights.
Adweek
NOVEMBER 2, 2022
Discord allows each server to have up to 50 custom emojis, which can be uploaded by anyone with the "Manage Emoji" permission, as well as the server's owner. If a user is a Discord Nitro or Nitro Basic subscriber, they will be able to upload 50 additional emojis to a server, including animated emojis. Nico.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
351 
Let's personalize your content