Cyberdefense Taken Too Literally in Comedic Orange Campaign

The 3 films aim to highlight the dangers of cyber crime to small-medium sized businesses

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

With online crime and hacks an ever-present danger, the expert cybersecurity business unit of the Orange Group named Orange Cyberdefense aims to build a safer society. With attacks having increased by 13% on the previous year, the organization has released its first international brand campaign to warn small- and medium-sized businesses of the threat.

Created by Havas Paris, the campaign is made up of three films based in an office (and using a similar comedic tone to the famous sitcom) and follows a company as it is trained in how to protect itself from the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in