Adweek
JANUARY 6, 2023
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.
AdExchanger
JANUARY 6, 2023
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection. The post The Year Ahead In Antitrust For Big Tech In The US And Abroad appeared first on AdExchanger.
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Adweek
JANUARY 6, 2023
Toronto Raptors fans attending Friday night's (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support.
Martech
JANUARY 6, 2023
While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 6, 2023
There's a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers' diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming.
Marketing Dive
JANUARY 6, 2023
A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JANUARY 6, 2023
Whitepapers are a B2B marketing workhorse… B2B buyers are different from B2C consumers. The former makes an informed decision with the help of the information available. As a result, B2B marketers curate whitepapers to pitch their brand sales. The sad part of the story is that most of the whitepapers end up as a piece of boring content that does not appeal to the readers.
Adweek
JANUARY 6, 2023
Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR.
Martech Series
JANUARY 6, 2023
Things haven’t been easy for marketers lately. With a post-pandemic recovery being much slower than some predicted, coupled with a struggling global economy, it’s no wonder results haven’t been great for many organizations. It’s easy to blame struggling marketing efforts on the pandemic, or squeezed marketing budgets as companies tighten the purse strings.
Adweek
JANUARY 6, 2023
In late 2022, H&M debuted "Metaverse Design Story," a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that.
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Ad Monsters
JANUARY 6, 2023
What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?
Adweek
JANUARY 6, 2023
With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative--and yeah, fairly illegal--use for the legacy product. The brand launched a one-minute spot titled "Prison Break," which follows a.
Martech Series
JANUARY 6, 2023
New web design offers a fresh and exciting way for everyone to enjoy their favorite Rumble content. Rumble , the video-sharing platform announced the launch of its new desktop and mobile web user interface and user experience (UI/UX). The update, which will be rolled out over the next week, improves the look and feel of the Rumble.com website and also features several improvements.
Adweek
JANUARY 6, 2023
Snap Inc. is pulling the plug Jan. 25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform's filters during video calls on other platforms. The company said in a support post that the desktop app will no longer be available for download or use.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
JANUARY 6, 2023
Subscription streaming companies were some of the first entrants into the Connected TV space, offering TV and movie content to subscribers at a fixed price (and often, with no ads). But last year, the state of the economy caused many consumers to turn their sights to those streaming services that offered lower cost, ad-supported options for their price-conscious customers.
Adweek
JANUARY 6, 2023
The days between Christmas and New Year's Eve are known for sleeping, eating and losing track of time. It's also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches.
AdPushup
JANUARY 6, 2023
Real-Time Bidding is a type of programmatic buying where impressions are sold in a real-time auction. Here’s all about Real Time Bidding (RTB). Real Time Bidding (RTB) is a revolutionary method of digital advertising that allows advertisers to bid on and display ads to internet users in real-time. In fact, the RTB market is experiencing [.].
Adweek
JANUARY 6, 2023
WhatsApp allows users to create an avatar that can be used to represent them throughout the messaging application. Once a user creates an avatar, they can update it in the future if they want to change its appearance, clothing and/or accessories. Our guide will show you how to edit your avatar in the WhatsApp mobile.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JANUARY 6, 2023
The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness.
Adweek
JANUARY 6, 2023
WhatsApp allows each user to create an avatar to represent them throughout the messaging application. Once a user creates an avatar, they can create a profile photo featuring their avatar to use in the app. Our guide will show you how to create an avatar profile photo in the WhatsApp mobile app. Note: These screenshots.
Ad Monsters
JANUARY 6, 2023
Over the last year, we watched the industry take a ton of twists and turns in the worlds of CTV, TV, linear, and video. . Looking to take a brief trip down memory lane with us? . For one, we learned that having a first-party data strategy is crucial, and CTV is easier to tackle when you already have a strong measurement infrastructure. We also learned that there is a big difference between subscribers and viewers, making viewership hard to track on streaming because the subscriber is only someti
Adweek
JANUARY 6, 2023
The U.S. edition of The Week Junior, an offshoot of the Future plc. The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there's demand for media catering to younger audiences. The publisher is almost exclusively a print subscription product, with an annual cost.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 6, 2023
Smart TV’s (aka, Connected TVs) are everywhere and what viewers are doing with them is even smarter: shaping their television viewing around their preferences in ways they never could with linear-only sets. So advertising also needs to be smarter and shape itself around viewer preferences in order to match the likes, wants, and needs of the individuals in the audience.
Adweek
JANUARY 6, 2023
Throughout Adweek's end of year coverage for 2022, we've seen buyers comment on how the ad market has changed, heard TV execs and insiders reveal what they've learned and reviewed how the biggest streamers stack up. Now, it's time to look ahead. To help close out our year in review stories, Adweek asked 18 TV.
Martech Series
JANUARY 6, 2023
~ Desi Play TV is now available on Sling in the US and Plex across the US, Canada and Middle East regions ~. Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced that IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with it to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US,
Exchange Wire
JANUARY 6, 2023
This week: Google agrees to settle location data lawsuit in Washington D.C, Meta’s ad targeting model deemed illegal by EU…. New year, new me? Not for Google or Meta, apparently. This week, both tech giants contended with the hangovers of 2022’s [.]. The post The Stack: Google Settles Location Data Lawsuit; Meta’s Targeting of Facebook Users Illegal in EU appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JANUARY 6, 2023
Fastbase Inc , a data company that synthesizes Big Data to provide business insights faster and at a large scale announced that it is providing 3DX Industries Inc., (OTC: DDDX) with its WebLeads Service too target additive manufacturing leads that visit 3dxindustries.com. 3DX Industries Inc. is a full-service additive manufacturing and 3D printing company, offering a wide range of 3D printing technologies and materials.
Marketing Dive
JANUARY 6, 2023
Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.
Martech Series
JANUARY 6, 2023
Technology buyers want a self-serve experience and TrustRadius has proved it has the comprehensive product information, tools, and user insights to streamline the buyer’s journey. TrustRadius , the B2B technology decisioning platform, has attributed much of its success to creating the trusted resource for buyers researching technology solutions based on customer reviews.
Digiday
JANUARY 6, 2023
Electric quadcopters and earbuds that read your mind? Only at CES. That’s right, CES 2023 was back in full swing in Las Vegas and online, as companies showcase their upcoming consumer technologies — from flying cars to haptic suits. After two years of dips in attendance, the Consumer Technology Association expects some 100,000 attendees, 1,000 new exhibitors and more than 3,000 companies to show this year.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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