Adweek
FEBRUARY 24, 2023
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope "You'll Never Walk Alone." The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis.
Martech
FEBRUARY 24, 2023
Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: Create custom goals based on any property Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a terms of service link to HubSpot Payments Schedule meetings faster using calendar view Get a more complete view of customer inter
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Adweek
FEBRUARY 24, 2023
Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more.
Martech
FEBRUARY 24, 2023
Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 24, 2023
A man dressed in a period-perfect Benjamin Franklin costume--identified as an "affordable impersonator"--tastes a new product and declares it "actually not that bad.
Marketing Dive
FEBRUARY 24, 2023
Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
FEBRUARY 24, 2023
Evocalize , the provider of industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce the launch of EVOLVE, a new artificial intelligence layer applied to its Collaborative Marketing Platform designed for franchises to save time, maximize efficiency, and improve ROI on local digital marketing initiatives.
Adweek
FEBRUARY 24, 2023
By default, when users access TikTok through a web browser, the website with be in "Light" mode with a white background and black text. However, users have the option to turn on "Dark mode," which will turn the website's background black and the text white. Our guide will show you how to switch to Dark.
MNTN
FEBRUARY 24, 2023
According to a recent report from Samba TV, the number of Americans who no longer pay for cable TV has reached 52%. This shift is partly due to broadcasters moving their content off of traditional broadcast TV and onto streaming services. NBCUniversal has been at the forefront of this shift, with much of their content now available exclusively on Peacock.
Adweek
FEBRUARY 24, 2023
130 underrepresented members of the global creative community and emerging talent will be given access to Cannes Lions through its new scholarship, the organizers have announced. The Lions Scholarship winners will each receive "a fully funded place" in the Cannes Lions Brand Marketers and Creative Academies next June during the festival in the south of.
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Basis
FEBRUARY 24, 2023
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. Twitter Becomes First Social Media Platform to Allow Cannabis Ads in U.S. [:02] Twitter recently relaxed its advertising policies, allowing cannabis companies to advertise in the 21 states where the sale of recreational cannabis is legal.
Adweek
FEBRUARY 24, 2023
TikTok users can control whether or not others can use their videos to create stickers. Our guide will show you how to change who can use your TikTok videos to create stickers. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile, tap the three horizontal lines in.
Ad Monsters
FEBRUARY 24, 2023
As Americans, we’ve all heard the expression of pulling yourself up by your bootstraps. The phrase emphasizes upward mobility without much outside help and is a long-held standard of the American dream. It centers the individual to gain success on their own. Cedric J. Rogers, Co-Founder and CEO of Culture Genesis Inc., proclaims a different type of success.
Adweek
FEBRUARY 24, 2023
In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away from their current title-centric model to better support the objectives.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 24, 2023
Komprise , the leader in analytics-driven unstructured data management and mobility, today announced that subscription revenues more than doubled for a third consecutive year. Komprise enterprise customers are distributed across healthcare, life sciences, biotech, media and entertainment, public sector, higher education, financial services, legal, energy, high-tech and other industries managing petabyte-scale unstructured data environments.
Adweek
FEBRUARY 24, 2023
One wonders what happens to the music stars of the past. While some become judges for music reality television, others hit the state fair touring circuit, and some just fade away. In Brian McKnight's case, the R&B crooner has taken a gig with Chili's Grill & Bar as a singing server. In a campaign from.
Marketing Dive
FEBRUARY 24, 2023
“The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits.
Adweek
FEBRUARY 24, 2023
With just weeks to go until the 2023 National Women's Soccer League season begins, one team is looking to dance all over the competition. A founding member of the NWSL, the Chicago Red Stars have been part of the league since 2013. But the team has undergone several tumultuous years, finding themselves at the center.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 24, 2023
The digital shelf has evolved to become a mainstay in online shopping and e-commerce. Recognizing consumers’ desires for more flexibility when they shop, retailers have increased their investment in this strategy. The surging digital shelf market is expected to grow at a compound annual growth rate (CAGR) of 18%+ between 2022 and 2030. Why such strong growth?
Marketing Tech News
FEBRUARY 24, 2023
More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.
Martech Series
FEBRUARY 24, 2023
A new study found that consumers get annoyed when brands inundate them with messages that don’t reflect their interests or engagement expectations MessageGears, the leading customer engagement platform for big consumer brands, has completed research on consumer marketing preferences. A key takeaway from the MessageGears Consumer Engagement Report is that consumers are far more likely to engage with brands that recognize them on a personal level. “As market conditions change, brands need to
Marketing Dive
FEBRUARY 24, 2023
“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 24, 2023
VeriLabs, the company infusing credibility into Web3, today announced kycDAO , a simple-to-use compliance framework that leverages well-established regulatory concepts and transfers them to blockchains. Designed as the first interoperable, web3-native compliance infrastructure, kycDAO works with existing regulated entities to create digital proofs of compliance and mint them on-chain as kycNFTs that are reusable across the Web3 ecosystem. kycDAO creates significant opportunities for Web3 projec
Single Grain
FEBRUARY 24, 2023
‘re alLooking to boost your B2B marketing game in 2023? Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), thereby more efficiently increasing your reach and customers. We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.
Martech Series
FEBRUARY 24, 2023
Let’s admit that one of the major challenges faced by organizations is the instability of demand. After all, the buyer regularly changes their mind. Like everything else, this has an impact on business. The effect of social media influencers, alterations in the economy like inflation or recession, and a lot of multiple factors affect the purchasers’ buying decisions.
EGC Group
FEBRUARY 24, 2023
The word “invasion” in this title is not meant to be light or amusing. There has been of late a literal invasion of digital ads in the feeds of social media users. These ads—many of which are poor in quality, we might ad—are increasing. Why?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 24, 2023
The Weather Channel TV Streaming App and Local Now Improve Addressability and Measurement with Privacy-Safe Solution Allen Media Group (AMG) announced it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across its streaming brands The Weather Channel TV Streaming App and Local Now. As a result of this integration, the world’s top marketers will be able to find and buy their audiences across The Weather Channel TV Streaming App and Local Now authenticated inventory, enablin
EGC Group
FEBRUARY 24, 2023
Meta recently released an opt-in subscription package. Meta Verified, generally speaking, aims to increase privacy and security as well as increase post reach to those who choose to subscribe for a monthly cost. Will Meta deliver on this promise?
Martech Series
FEBRUARY 24, 2023
WorkLLama raises investment to continue evolving its platform of products to serve enterprise and staffing markets WorkLLama, technology provider of an AI-driven, talent marketing, relationship management, and direct sourcing suite, today announced it has secured $50 million in investments, an indication of the market’s demand for modern technology to access highly skilled, on-demand talent at scale.
Monetize More
FEBRUARY 24, 2023
When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry. In this guide, we’ll unpack the meaning of each metric and help you work through any confusion you may have surrounding these key terms.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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