Martech

MARCH 31, 2022

You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Tripping out of the shower with shampoo still in your hair, you schedule an urgent Zoom call with your leadership team to unveil your brilliance.

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Marketing Communications Conversion MarTech 109

AdPulp

MARCH 31, 2022

“When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey.” -Rudyard Kipling It’s Thursday and I’d like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks […]. The post Drift, Wait and Obey—It Worked for Kipling, It Can Work for You appeared first on Adpulp.

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Agency 105

Martech

MARCH 31, 2022

In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we care. In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs.

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Retail Ad network Social Advertising Advertising 102

Venture Beat

MARCH 31, 2022

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.

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Marketing 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 31, 2022

Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in the ad ecosystem due to a proliferation of new formats and ad capabilities, including the interactivity promoted by digital ads. According to IAB , the new guidelines will be available for public comment for the next 30 days, giving an opportunity for publishers and ad platforms to weigh in.

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MarTech Advertising Marketing 101

Smaato

MARCH 31, 2022

Native ads can play good tricks on our eyes. They blend in with surrounding content, and deliver better UX and strong engagement for better eCPMs. This April Fool’s, we’re taking a look at Native Ad Formats, which are ads that can (in the nicest way) fool viewers by blending into. The post Did Those Ads Fool You? appeared first on Smaato.

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More About Advertising

MARCH 31, 2022

Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando Pellizzaro. The two move from David Miami (also part of the WPP empire.) AKQA Bloom will be based in Miami. Zamprogno and Pellizzaro created Burger King’s ‘Moldy Whopper’ campaign, the most awarded of recent years.

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Agency Advertising 64

Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for budgets as small as $500. Brands with budgets of all sizes will be able to access inventory in rental vehicles, hotel rooms, ski resorts and other Edison Interactive DOOH spaces.

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Audience Advertising MarTech Marketing 97

More About Advertising

MARCH 31, 2022

Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms’ 7Ts Global Research Project. In 2016, talent churn was only the fourth-highest concern among advertisers, while in 2018, it was third, The post ID Comms: talent churn is now biggest issue for advertisers first appeared on More About Advertising.

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Advertising Agency Media Marketing 59

Flashtalking by Mediaocean

MARCH 31, 2022

IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.

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Fill rate Ad network Viewability Video Ads 52

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Advertising

More About Advertising

MARCH 31, 2022

Thought Sir Martin Sorrell had been strangely quiet recently. One reason would have been that he was waiting to announce S4Capital’s 2021 financial results, due today. But just before 4pm, the go-go digital marketing services group, built around the Media.Monks content business, announced these were postponed: “At 2:30pm today (30 March 2022) our auditors, PwC.

Advertising 59

Advertising Marketing Finance Agency 59

Automatad Inc.

MARCH 31, 2022

Share. Tweet. Share. Last Week’s Highlights. UCPA: Utah’s new ‘publisher friendly’ privacy law. Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. ViperBot, a new sophisticated ad fraud scheme. The Trade Desk adds Adobe’s CDP to its UID 2.0 . UCPA: Utah’s New Consumer Privacy Law.

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Cookies Impressions Data Management Platform Ad Inventory 52

More About Advertising

MARCH 31, 2022

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited.

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Advertising Finance Media Agency 52

All About Advertising Law

MARCH 31, 2022

The proliferation of wireless and other electronic devices brings not only great opportunities but also compliance risk. This is demonstrated by a recent Federal Communications Commission (FCC) consent decree with Rexing, Inc., a retailer of aftermarket vehicle dash cameras. Most devices that radiate radiofrequency, or RF, energy, either intentionally or unintentionally, must be tested for compliance prior to marketing in the United States.

Electronics 52

Electronics Retail Manufacturing Communications 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Venture Beat

MARCH 31, 2022

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.

Marketing 52

Marketing 52

illumin

MARCH 31, 2022

The post Sadie’s story: Overcoming adversity as a woman in tech appeared first on AcuityAds Inc.

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Venture Beat

MARCH 31, 2022

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.

Marketing 52

Marketing 52

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads.

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Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

MARCH 31, 2022

With COVID-19 cases dwindling in the U.S. and with more consumers venturing out, are Americans buying beauty products once again? That’s what we wanted to find out. In February and March 2022, we polled hundreds of consumers across the U.S. using InMobi Pulse , InMobi’s mobile market research solution. As part of this research, we looked into how Americans are thinking about and shopping for beauty products.

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Audience Media Marketing 52

Single Grain

MARCH 31, 2022

Decentralized finance (DeFi) is a powerful financial technology based on blockchain: This magic internet money empowers traditional financial products and plays a pivotal role in monetizing blockchain gaming. With the increasing number of businesses in the DeFi market, it has become vital for DeFi companies to effectively promote their brand to stay ahead of the competition.

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