AdPulp

FEBRUARY 14, 2022

The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]. The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.

Advertising 108

Advertising ROI Marketing 108

Martech

FEBRUARY 14, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what about the consumer in the privacy debate? We devoted a lot of space last week to discussing privacy and the potentially huge impact on addressability if privacy really does become paramount for consumers and legis

Ad Tech 98

Ad Tech MarTech Marketing Media 98

More About Advertising

FEBRUARY 14, 2022

The poor old UK has undergone a veritable barrage of ads from NHS England through Covid, necessary no doubt but hardly likely to create a feelgood factor. The NHS, possibly fortified by all that money it’s supposed to be getting from a big National Insurance rise on the way (if it goes through) is showing. The post Now NHS and M&C Saatchi go to war on heart attacks first appeared on More About Advertising.

Advertising 64

Advertising Agency 64

Martech

FEBRUARY 14, 2022

You’re invited to hear SparkToro CEO and Co-Founder Rand Fishkin and Propel CEO and Co-Founder Zach Cutler team up to discuss “ How to Leverage New Tech to Master Earned Media. ”. When: February 23rd at 2 p.m. EST. What: One hour free webinar. Learn more and register here. Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience.

Media 98

Media SEO Communications ROI 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

FEBRUARY 14, 2022

Advertising is a key method any industry uses to expand. By letting more people know about them through popular media channels, companies involved in a sector can reach a much wider audience. This has certainly been true when it comes to sports betting. This industry is now worth multi-billions per year and is home to. The post Sports betting: what do tipsters pay attention to when predicting odds?

Audience 59

Audience Media Advertising Finance 59

Martech

FEBRUARY 14, 2022

Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Discover how A&W Restaurants achieved a 25% increase in 5-star reviews on Google in six months and how you can achieve similar results or more. To learn more on how you can boost your Google reviews, register today for “ Your Guide to Scoring Google 5-Star Reviews for Multi-Location Businesses ,” pres

MarTech 98

MarTech Marketing 98

Automatad Inc.

FEBRUARY 14, 2022

Share. Tweet. Share. Summary. Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. A widespread omission of granular targeting techniques has seen a re-emergence in the importance of publisher-provided IDs (PPIDs), but publishers are anxious about relinquishing control to Google.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

illumin

FEBRUARY 14, 2022

The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year. Many industries have been heavily disrupted over the last few years, it might be gratifying for some to note that […]. The post Most Viewed Video Ads: Valentine’s Day 2022 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads 52

More About Advertising

FEBRUARY 14, 2022

Noticed the other day that sales of “plant-based” food are plateauing, consumers getting tired of meat taste-a likes that don’t seem to cost less than meat perhaps. Can you get plant fatigue? Every cookery programme or recipe collection seems to major on them and not just because we’ve somehow survived “veganuary.” David Attenborough is exploring.

Food 52

Food Advertising Media Agency 52

Martech

FEBRUARY 14, 2022

The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation with the spend. This would be fine if marketing was a machine, with fixed, measurable inputs and outputs. Except we are living in “the Information Age”, so Industrial Age accounting will fail to notice what is really going on.

ROI 102

ROI Marketing MarTech 102

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Single Grain

FEBRUARY 14, 2022

Have you ever noticed that small menu on the top of any page of a website that shows you the navigational position of the page you’re visiting? Typically, breadcrumbs appear with a small arrow, like this: But what exactly are these breadcrumbs, why do so many websites use them, and what makes them part of the basics of SEO? To answer these questions, I’ve put together this detailed guide on breadcrumbs in which I explain how they affect your website’s SEO.

SEO 80

SEO Click Through Rate Conversion Impressions 80

Martech

FEBRUARY 14, 2022

Mozilla, developers of the open-source Firefox web browser and Meta, formerly known as Facebook, have revealed that they are working together on an Interoperable Privacy Attribution solution (IPA). The aim is to allow advertisers insight into campaign performance without breaching individual user privacy. They have jointly proposed to be the in-development solution to the Private Advertising Technology Community Group, part of the World Wide Web Consortium.

MarTech 98

MarTech Advertising Marketing 98

Martech

FEBRUARY 14, 2022

The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only on the big screen that friends and family are watching together, but on individual mobile devices through social and search channels. Brands that paid millions of dollars for a single TV spot boosted their investment by leveraging cross-screen engagement, while other brands, even those who didn’t advertise during Super B

Media 98

Media Marketing Search Advertising MarTech 98