Adweek
DECEMBER 1, 2023
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value. Since news of the gen-AI content snafu surfaced Tuesday, the share price of the publicly traded Arena Group has dropped 20%, wiping out millions in value, according.
Martech
DECEMBER 1, 2023
Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.
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Adweek
DECEMBER 1, 2023
As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".
AdExchanger
DECEMBER 1, 2023
When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […] The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Exchange Wire
DECEMBER 1, 2023
Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Audiomob's lead copywriter, James V. Moore on how brands can capitalise on the [.] The post The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In appeared first on ExchangeWire.com.
AdExchanger
DECEMBER 1, 2023
The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search Partner (GSP) platform appears to have no controls in place to ensure users of the service do not see their ads running on all manner of unsuitable sites. Adalytics found ads appearing next to pornography […] The post Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
DECEMBER 1, 2023
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to make and why it’s better. It’s easy to believe that, “If I were you I’d pick this obvious, rational choice…” and pitch accordingly.
MNTN
DECEMBER 1, 2023
The Black Friday buzz may have died down, but for hawkeyed advertisers, the holiday shopping season isn’t just one of the biggest sales opportunities of the year; it also provides valuable insights on overall shopping trends and customer behavior that can guide decisions about how they might need to shift gears in the new year. Take this year, for example: according to Reuters, foot traffic increased by 2% on Black Friday 2023.
Ad Monsters
DECEMBER 1, 2023
Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs.
Martech
DECEMBER 1, 2023
AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.
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Exchange Wire
DECEMBER 1, 2023
This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads… Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [.] The post TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 1, 2023
Some agencies have rather tied themselves in knots this Christmas, trying to subvert the sentimentality of Christmas with all sorts of gags. Christmas, for many, is a willing suspension of disbelief: look at old Santa whose logistical skills on clearly on a par with Amazon. Teleflora from The Wonderful Agency (the in-house agency of The … The post MAA Ad of the Week: Teleflora from The Wonderful Agency first appeared on More About Advertising.
Basis
DECEMBER 1, 2023
As restaurant and dining businesses recover from the era of peak pandemic restrictions, the industry continues to show signs of improvement. As an example, for most of the past year , restaurant operators more frequently reported higher same-store sales than lower same-store sales on a year-over-year basis. Plus, the impacts of macroeconomic headwinds —inflation, increased food prices, the labor shortage, and supply chain disruption—seem to be easing.
IAB Tech Lab
DECEMBER 1, 2023
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. In order to move expeditiously, this is an abbreviated public comment period ending on December 14th, 2023.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
DECEMBER 1, 2023
During the early stages of the pandemic, consumer shopping behaviors migrated online out of necessity and convenience. Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. The online retail and e-commerce space has truly come into its own, with consumers increasingly shopping websites and apps for items ranging from luxuries to necessities.
IAB Tech Lab
DECEMBER 1, 2023
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. The DSA Transparency specification is open for a public comment period ending on December 31st, 2023. Feedback may be sent to support@iabtechlab.com.
Basis
DECEMBER 1, 2023
Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7 billion in sales in 2028, representing an 88% increase from 2022’s $27 billion.
AdPushup
DECEMBER 1, 2023
Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns. After a year marked by significant advancements [.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Basis
DECEMBER 1, 2023
The 2024 US election cycle is poised to be quite the ride for political advertisers. There’s a contentious presidential race at the top of the ticket, a slew of other high-profile races further down the ballot, and a highly partisan and emotionally charged voter base, to name just a few of the elements shaping the terrain. To add to the drama, awareness-building and fundraising efforts start earlier each election cycle, so the wheels of 2024 campaigns are already in motion.
Playwire
DECEMBER 1, 2023
Key Points Access to Email Addresses = Revenue : A well-curated email list can drive multiple revenue streams, and allows you to run highly targeted ads that advertisers want, thus increasing your ad revenue. Strategies Matter : From login gateways to opt-in offers, the right strategies ensure you collect quality emails. Backend Essentials : Good-form plugins and robust email management tools are vital for effective and safe email usage.
Basis
DECEMBER 1, 2023
Massive changes are taking place in both the automotive and the marketing industries, and automotive marketers are caught right in the middle. On the automotive side, both the unprecedented supply chain disruptions and semiconductor shortages that began during COVID-19 continue on to today, with many industry analysts predicting that inventory levels will never return to what they were pre-pandemic.
Playwire
DECEMBER 1, 2023
Key Points Quality Content First : Before monetizing your blog, focus on creating content that resonates with your audience and keeps them wanting more. Diverse Revenue Streams : Use a mix of revenue streams including but not limited to advertising, affiliate marketing, and brand partnerships to monetize effectively. Transparency is Key : Always disclose paid brand affiliations and only recommend products you believe in; your brand should align with those you promote.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Basis
DECEMBER 1, 2023
The financial services industry is undergoing rapid transformation, driven by customer expectations, governing bodies, technological advancements, and competitive disruption. Financial institutions (FIs) face pressure to adapt to new technologies and provide a seamless and personalized customer experience, all while under heavy regulatory scrutiny. Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth an
Playwire
DECEMBER 1, 2023
Key Points Content Quality Check : Ensure your blog is primed for AdSense monetization by first focusing on delivering unique, premium content that meets Google's standards. Strategic Ad Placement : Optimize ad placement by experimenting with different ad layouts, considering the balance between visibility and user experience, especially for mobile users.
Basis
DECEMBER 1, 2023
Digital health innovations and technologies are evolving at a rapid pace. More and more interactions are taking place digitally rather than in-person, and individual health consciousness is at an all-time high. Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024.
AdvertiseMint
DECEMBER 1, 2023
Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Well, I’ve got a great solution for you! Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Basis
DECEMBER 1, 2023
Abrupt stop to nearly all travel during the pandemic? Check. Rapid return to travel in 2022? Check. Economic downturn that throws a wrench into said rapid growth? We’re three for three here, folks. It’s safe to say the last few years have been quite the trip for travel and tourism marketers (see what we did there?) The good news? Inflation in the US has begun to ease , and even though its effects have lingered, demand for travel has remained robust, fueled by consumers who continue to prioritize
Exchange Wire
DECEMBER 1, 2023
London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [.] The post LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying appeared first on ExchangeWire.com.
Basis
DECEMBER 1, 2023
B2B advertising has reached a digital tipping point. In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. That’s an increase of nearly 70%! Simply adapting to this digital transformation would have been a big task in and of itself. But B2B marketers have been navigating the digital shift while battling through a global pandemic, a prolonged economic downturn, supply chain challenges, layoffs in the tech industry, and a signi
EGC Group
DECEMBER 1, 2023
Practically every brand or business has at least one social media presence. Some have many. A recent study suggests, however, that being featured on too many social media sites presents just as many challenges.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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